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 Dion Hinchcliffe
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Profile of Dion Hinchcliffe

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Dion Hinchcliffe is a business strategist, enterprise architect, frequent keynote speaker, book author, blogger, and industry analyst who works with business and technical leaders in large companies to apply emerging technology to drive digital transformation and growth. He is most recently co-author of Social Business By Design from John Wiley & Sons (2012) and has personally led large-scale social business and smart mobility strategy initiatives for Fortune 500 and Global 2000 firms on three continents.
Articles by Dion Hinchcliffe
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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