Author
 Ray Le Maistre
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Profile of Ray Le Maistre

Editor-in-Chief, Light Reading
News & Commentary Posts: 1
Articles by Ray Le Maistre

Light Reading Gets IT

8/14/2013
Leading telecom publication has a new community strategy, a new look and a renewed focus on the increasing integration of telecom and IT technologies.

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The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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