News & Commentary Posts: 1 Kyle McNabb is a vice president and practice leader at Forrester Research, serving application development & delivery professionals. Previously, Kyle led Forrester's IT research product strategy and development and also served as research director for Forrester's team serving content & collaboration professionals.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.