News & Commentary Posts: 4 Matt Ridings is the Co-Founder & CEO of SideraWorks, a management consultancy focused on social business transformation. He is a business strategist, keynote speaker, executive facilitator, and writer. A new book -- Creating Gravity: Designing An Organization That Attracts -- is slated for a 2013 release with his co-author Amber Naslund. His work over the last 10 years has focused primarily in developing innovation cultures, change management initiatives, and specialized market research using social channels. He has advised organizations in digital and organizational strategies since 1994 including large established brands such as Levi's, Cisco, and British Airways as well as helping to launch new ones like JetBlue and RedSpark. Prior to SideraWorks he worked as either owner or Partner in three ventures, including building out a 300+ person consultancy.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.