Author
 Mark E. Johnson

Profile of Mark E. Johnson

News & Commentary Posts: 4
Dr. Mark E. Johnson is Professor of Statistics at the University of Central Florida in Orlando. He is a Fellow of the American Statistical Association, an elected member of the International Statistical Institute, and a Chartered Statistician with the Royal Statistical Society. He is the author of Multivariate Statistical Simulation (Wiley Applied Probability and Statistics Series) and has published in such journals as Bulletin of the American Meteorological Society, Technometrics, Biometrics, JASA, The American Statistician, J. of Statistical Planning and Inference, and Risk Analysis. Mark does extensive consulting in the area of catastrophic risks (especially hurricanes) and regularly is retained as an expert witness in legal cases.
Articles by Mark E. Johnson
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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