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 Jake Wengroff
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Profile of Jake Wengroff

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Jake Wengroff is the founder and principal analyst with JXB1, a social media and social business consulting firm. He regularly speaks with and reports on the most influential vendors and leaders in the social media space, and brings this guidance and insight to clients of JXB1. The former (and first) global director of social media strategy and research for consulting firm Frost & Sullivan, Jake has deep experience in vendor evaluation, change management, and media and content strategy. Earlier in his career, Jake provided marketing and communications strategies for such clients as Paribas, DLJdirect, Chase Manhattan Bank, Bear Stearns, Pitney Bowes, PricewaterhouseCoopers, ABI Research, the American Marketing Association, and Moody’s KMV. Jake is a regular contributor to CMO.com, Social Media Today, and other publications, and has served as chairman of GSMI’s Social Media Strategies Summit.
Articles by Jake Wengroff
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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