Author
 Jennifer Priestley

Profile of Jennifer Priestley

News & Commentary Posts: 3
Dr. Priestley is an Associate Professor of Statistics at Kennesaw State University, where she is the Director of the Center for Statistics and Analytical Services. She also oversees the undergraduate curriculum in Statistics, and was recognized by the SAS Institute as the 2012 Distinguished Statistics Professor of the Year. She also served as the Co-Chair of the 2012 National Analytics Conference in Las Vegas, NV.
Articles by Jennifer Priestley
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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