News & Commentary Posts: 1 Bob Schatz is Chief Agile Evangelist at Yoh, a technology staffing firm, and is a Certified Scrum Trainer. Schatz runs Agile Infusion, where he helps organizations implement agile development techniques such as Scrum and XP and drive culture change.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.