News & Commentary Posts: 3 CTO John Engates joined Rackspace in August 2000, just a year after the company was founded, as VP of Operations, managing the datacenter operations and customer-service teams. Most recently, John has played an active role in the evolution and evangelism of Rackspace's cloud-computing strategy and cloud products.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.