News & Commentary Posts: 1 Michael Goul currently serves as department chair and professor of information systems at the W. P. Carey School of Business at Arizona State University (ASU), ranked top 30 in the nation by U.S. News and World Report for both graduate and undergraduate business schools. With nearly 30 years experience at the W. P. Carey School, Goul is passionate about how the explosion of big data, cloud computing and the mobile/social Web affect the global economy. For additional information, please visit wpcarey.asu.edu. You can reach him at email@example.com.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.