Author
 Tom Petrocelli

Profile of Tom Petrocelli

News & Commentary Posts: 1
Senior Analyst Tom Petrocelli covers the business applications space for ESG with a focus on the impact of social, mobile, and cloud. He has three decades of experience in technology development, technical marketing, and senior level management. Tom is the author of the book Data Protection and Information Lifecycle Management as well as many articles and three blogs dealing with technology and business. Prior to joining ESG, Tom was the senior vice president of enterprise software at IP.com, where he was responsible for the InnovationQ software business. Previously, Tom was president of Technology Alignment Partners, and earlier at Entrada Networks, he served as the VP and GM of the company's Rixon Networks division and as the VP of business development. Tom has a B.A. in psychology from the University at Buffalo. He is on the Board of First Hand Learning, a charitable organization that promotes hands-on learning opportunities for children by providing resources to teachers and children and running direct programs that enhance learning through doing.
Articles by Tom Petrocelli
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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