News & Commentary Posts: 1 David Weldon is a business and technology journalist in the Boston area. He is a former editor at Computerworld, eWeek, White Digital Media, EH Publishing, and Wellesley Information Services, and has written for a variety of other companies and publications.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.