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 Douglas Stone
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Profile of Douglas Stone

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Doug Stone is an SVP at Maddock Douglas where he helps clients by applying the Mind to Market innovation process. He has more than 16 years of digital and innovation experience and is a graduate of Northwestern's Master of Product Design and Development program. He can be contacted at Doug.s@maddockdouglas.com
Articles by Douglas Stone
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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