News & Commentary Posts: 1 Ryan Pikkel is specialist leader at Doblin, the innovation practice of Monitor Deloitte within Deloitte Consulting LLP. He leads innovation initiatives and makes significant contributions to developing Doblin's own tools and processes.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.