Author
 Kristen Corpolongo

Profile of Kristen Corpolongo

News & Commentary Posts: 2
Kristen Corpolongo is a strategist and analyst, working with collaboration tools in higher education to increase engagement for the greater good. She has over 10 years experience in higher education and corporate marketing and technology innovation. Kristen is a frequent speaker on analytics and social business strategies.
Articles by Kristen Corpolongo
posted in July 2013
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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