News & Commentary Posts: 1 Jared Wray is founder and CTO of Tier 3, where he is the visionary architect of the company's enterprise cloud management platform. As the originator of the Iron Foundry open source platform-as-a-service project, Wray is a thought leader in the evolution of enterprise cloud services. Wray previously founded Dual, an interactive development firm whose clients included Microsoft and Nintendo.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.