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 Joe Donovan
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Joe Donovan is a partner with Sullivan & Worcester LLP. He was previously Deputy General Counsel of the Massachusetts Department of Revenue, where he was responsible for working with the General Counsel to manage the Department's Legal Division, and has held various positions in the state tax consulting practice of PricewaterhouseCoopers LLP, including leader of its Northeast Region state tax practice. He is the author of the Massachusetts Sales and Use Tax Manual and was appointed by Governor Deval Patrick to a special commission charged with studying Massachusetts corporate taxation.
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The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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