Founding Partner, Amtower & Co.
News & Commentary Posts: 1 A consultant, speaker, industry spokesperson, author, and radio host, Mark Amtower is among the most recognized professionals in the government market. He is the founding partner of the government contact advisory firm Amtower & Company, of Highland, Md., and the co-founder and co-director of the Government Market Master continuing professional education program at Capitol College in Laurel, Md. He advises small, medium, and large companies on all facets of marketing to the government. He specializes in helping companies develop thought leadership positions in a defined niche and leveraging social media to get on and stay on the radar of the market.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.