News & Commentary Posts: 2 Gaurav Pal (G.P.) is the director of strategic programs at Smartronix, Inc.. with expertise in developing and supporting large enterprise cloud computing systems for public sector and financial services clients. He has an MBA from the University of Maryland's Smith School of Business and a BS in Computer Science. The views expressed here are personal and do not necessarily reflect those of any company with which he is or has been affiliated.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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