Author
 Sam Masud

Profile of Sam Masud

Industry Analyst & Editor

Sam Masud has covered the telecom industry for more than two decades as an analyst and editor. He launched and was principal analyst for Frost & Sullivan's carrier infrastructure practice, and has held analyst positions at Heavy Reading and Synergy Research. Prior to becoming an analyst, he was Chief Technology Editor at Telecommunications magazine. He has also held editorial positions at other industry publications, including Government Computer News and Electronic News. Sam lives in Richmond, Va., and can be contacted by phone at (703) 873-7795 or by email at sam.masud@gmail.com.

The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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