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 Matt Stansberry
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Profile of Matt Stansberry

Director, Content, Uptime Institute

Matt Stansberry is the Uptime Institute Director of Content and Program Director for Uptime Institute Symposium. He has researched the convergence of technology, facility management, and energy issues in the datacenter since 2003. Stansberry operates the Uptime Institute social media outlets (blog, Twitter, and YouTube channel); conducts the annual datacenter survey; and develops the agenda for Uptime Institute industry events, including Symposium and Charrette.

The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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