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Tom LaSusa
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- The Language of UX: Beyond Buzzwords -
- Discover the opportunities and challenges associated with mobile retail - Mobile Commerce World - Mobile Commerce World
- Get practical strategies to build a solid plan for profitability and success - Mobile Commerce World - Mobile Commerce World
- Delve into technologies and business issues around mobile payments and wallets - Mobile Commerce World - Mobile Commerce World
- Explore best practices for marketers in the new mobile world - Mobile Commerce World - Mobile Commerce World
This Week's Issue
Featured Whitepapers
Featured Reports
Let's Raise The Stakes For Data Loss Culpability
January 04, 2008
After a year of unbelievable (and in some cases incomprehensible) data loss among corporations both big and small, I propose we adopt a brand-new catchphrase for 2008. To borrow somewhat from culinary personality Emeril Lagasse: It's time to kick the penalties up a notch.
Social Security ID Protection: A Bloody Mess
January 02, 2008
A few weeks ago a notebook containing information on 268,000 blood donors was stolen from a Minnesota blood drive. The data included names, addresses, blood types, and Social Security numbers. Police suspect it was a random act, not one committed with the express intent of getting the personal data. Still, it's one just more case of data privacy woe that could be avoided if companies stopped using SS numbers to identify customers.
Will Web 2.0 Survive The New Year?
January 01, 2008
Are you just about sick to death of the so-called magic phrase "Web 2.0?" If so, you'll be pleased to hear that it's doomed to crash and burn faster than Britney's/Lindsey's/(insert scandal-ridden starlet's name here) career. At least, that's what one U.K.-based research firm claims.
Avoiding The Mobile Device Marketing Mire
December 27, 2007
I'm working from home this week while my twin boys' day care is closed for the holidays. This morning, as one child screamed about his missing toy and the other demanded a cookie for breakfast, my cell phone rang. Foolishly and without thinking (or looking at the incoming number), I answered it.
Need For Security Looming Larger In 2008
December 20, 2007
Hey, great news! Everyone's finally starting to take data security seriously. It only took what, countless thefts, misplaced laptops, unprotected networks, greedy employees, a lack of policies, and the threats of massive and costly legalities to get us all on board?
Ready for Some Football?
January 27, 2006
Here's our take on the Top 11 dumbest things to do at your CIO's SuperBowl party.