InformationWeek Stories by David Berlindhttp://www.informationweek.comInformationWeeken-usCopyright 2012, UBM LLC.2013-03-27T09:06:00ZMobilEcho Secures Corporate Docs For iOS UsersAcronis file management tool now works with MobileIron AppConnect to lock down and improve access to corporate files for remote workers.http://www.informationweek.com/software/enterprise-applications/mobilecho-secures-corporate-docs-for-ios/240151765?cid=RSSfeed_IWK_Authors<!-- KINDLE EXCLUDE --><div class="inlineStoryImage inlineStoryImageRight"><a href="http://www.informationweek.com/hardware/handheld/apple-iphone-5s-the-hot-rumors/240150387"><img src="http://twimgs.com/informationweek/galleries/automated/960/iPhone-rumors_tn.png" alt="Apple iPhone 5S: The Hot Rumors" title="Apple iPhone 5S: The Hot Rumors" class="img175" /></a><br /><div class="storyImageTitle">Apple iPhone 5S: The Hot Rumors</div><span class="inlinelargerView">(click image for slideshow)</span> </div><!-- /KINDLE EXCLUDE -->As more employees use smartphones and tablets to do work offsite, many companies are faced with figuring out how to keep corporate documents secure. Acronis announced Tuesday that its MobilEcho file management tool is now capable of offering an extra layer of security -- beyond mobile device management -- to companies that use MobileIron AppConnect software to manage their iOS devices. <P> MobilEcho offers about 50 configurable parameters that IT policy setters can use to control exactly what end users can do with the files they are allowed to retrieve from their company's centrally located file servers, SharePoint servers and NAS devices, said Acronis product management director Brian Ulmer. "In terms of file access itself, we integrate with Microsoft's ActiveDirectory," said Ulmer. MobilEcho, which consists of a Windows Server-based server and a free iOS app, inherits whatever file access rights are granted to end users through ActiveDirectory. <P> Most of MobilEcho's features can be set via the app's management console, said Ulmer. For example, users can be allowed to view Microsoft Office and PDF-formatted documents and annotate PDF documents. Another feature lets users email the documents they have access to. The MobilEcho administrator can disable email capability for some or all users. <P> <strong>[ How does the government handle BYOD? Read <a href="http://www.informationweek.com/government/mobile/feds-pursue-uniform-approach-to-device-m/240149831?itc=edit_in_body_cross">Feds Pursue Uniform Approach To Device Management</a>. ]</strong> <P> Through MobilEcho, admins can allow uni- or bi-directional file syncing. Users check off which files they might need offline access to, and whenever new versions of those files are centrally saved, they are automatically "echoed" to the local storage on the users' iOS devices. This feature could come in handy for large mobile sales forces that need their companies' latest product updates. For extra security, MobilEcho can encrypt data both at rest and in transit. <P> The MobilEcho user interface resembles a directory in a desktop operating system like Windows or Mac. <P> Some of MobileIron's application management capabilities are capable of passing through to the MobilEcho app, said Ulmer. For example, if a company does not want to allow mobile applications to send email, that policy can be applied via MobileIron's AppConnect and it will be reflected in MobilEcho settings. <P> For apps like MobilEcho that need secure, behind-the-firewall access to network-based resources, MobileIron sets up a secure tunnel that obviates the need for a separate VPN. MobilEcho uses this tunnel for file access and synchronization. <P> Although Acronis offers an Android version of MobilEcho in the Google Play store, it doesn't integrate with MobileIron the way the iOS MobilEcho app does. Acronis is planning to upgrade the Android app with that integration capability in an upcoming release. <P> MobilEcho is available on perpetual license or subscription terms. A subscription for 500 users costs about $50 per user per year. <P> <i>InformationWeek is conducting a survey on IT spending priorities. Take the <a href="http://informationweek.2013ITspending.sgizmo.com/s3/?iwid=pl">InformationWeek 2013 IT Spending Priorities Survey</a> today. Survey ends March 29.</i>2013-03-21T09:06:00ZThe End Of BYOD As We Know It?Will IT limit which devices can connect to the corporate network? It feels like we're heading for separate Internets, aligned with mobile OSes and clouds.http://www.informationweek.com/hardware/handheld/the-end-of-byod-as-we-know-it/240151270?cid=RSSfeed_IWK_AuthorsThe battle for the hearts and minds of smartphone buyers is getting bloody as the combatants -- Apple, Google, Microsoft, Samsung, HTC, Nokia, BlackBerry and others -- open their war chests and spend vast sums of money to take slivers of market share away from each other. <P> The guerrilla tactics to curry favor are already in play as seen in this video showing a "Microsoft employee" successfully talking the owner of a Samsung Galaxy S III out of her smartphone in exchange for a Windows Phone-based Lumia 920 (the fine print swears she's not an actor). <P> <iframe width="625" height="352" src="http://www.youtube.com/embed/c6UMmqUwkFU?rel=0" frameborder="0" allowfullscreen></iframe> <P> To the chagrin of Apple and its iOS mobile operating system, IDC <a href="http://www.idc.com/getdoc.jsp?containerId=prUS24002213#.UUm1y1s4U29">reported last week</a> that Android has gained market share at a faster rate than originally anticipated. "Android-based tablets expanded their share of the market notably in 2012, and IDC expects that trend to continue in 2013," the research firm said. "Android's share of the market is forecast to reach a peak of 48.8% in 2013 compared to 41.5% in IDC's previous forecast. Android's gains come at the expense of Apple's iOS, which is expected to slip from 51% of the market in 2012 to 46% in 2013." <P> The pressure is causing Apple, normally very crisp with its messaging, to make mistakes. My colleague <a href="http://www.informationweek.com/authors/Thomas-Claburn">Tom Claburn</a> picked up on the meme in his <a href="http://www.informationweek.com/hardware/apple-macintosh/is-apple-losing-war-of-words/240151065">coverage of Apple's recent "loss" in a war of words</a>. <P> The battle is clearly intensifying. <P> The plethora of new hardware choices made available this spring alone promises to complicate an already somewhat challenging scenario for IT managers now wrestling with the bring your own device (BYOD) phenomenon. The situation was moderately manageable when it was just iPhone and iPad-toting employees begging for corporate email access. Although imperfect as an <a href="http://help.apple.com/iosdeployment-exchange/mac/1.1/">ActiveSync managed client</a> (thank you Apple!), allowing iOS in addition to the then-corporate standard BlackBerrys was not a major sacrifice. <P> But once iOS got its foot in the door, it was only a matter of time before all sorts of devices running all sorts of operating systems demanded access. Thankfully, the challenge of managing heterogeneous pools of mobile devices resulted in the birth of a relatively new cottage industry (that of mobile device management, or MDM), which includes fast-maturing players like <a href="http://www.soti.net/">Soti</a>, <a href="http://www.mobileiron.com/">MobileIron</a> and <a href="http://www.air-watch.com/">Airwatch</a> (the actual list is much longer). Knowing that these MDM players need finer-grained access to the underlying device functionalities than what ActiveSync typically provides, the forward-thinking hardware players are building management APIs into their smartphones and tablets. <P> To date, Samsung appears to be the most forward thinking of the mobile device companies. It has built its <a href="http://www.samsung.com/us/business/samsung-for-enterprise/index.html?cid=omc-mb-cph-1112-10000022">SAFE</a> and <a href="http://www.informationweek.com/hardware/handheld/samsung-bets-big-on-knox-byod-technology/240149264">Knox</a> management and security platforms into its devices to better serve the needs of enterprises and the MDM solutions providers that serve them. Earlier this year at CES, Tim Wagner, Samsung Mobile's VP and GM for enterprise sales and marketing, told me that Samsung believed so strongly in the importance of its management platforms that the company's ads for its devices would emphasize the manageability of their devices. Wagner made good on that promise. <P> As seen in the photo below that was recently captured off the wall at Boston's Logan Airport, Samsung is appealing to BYODers and IT managers alike with a SAFE-compliant ad for its Galaxy Note II phablet and Galaxy S III smartphone. The SAFE logo stands for "Samsung For Enterprise" and in Samsung's wildest dream, IT managers will tell employees that the only devices they can BYOD are ones that are SAFE-compliant. <P> <img src="http://twimgs.com/informationweek/images/Samsung-Galaxy-ad.gif" alt="Samsung Galaxy ad" title="Samsung Galaxy ad"> <P> Of course, setting a corporate standard like that wouldn't be in the true spirit of BYOD. But as BYODers attempt to introduce more devices to the corporate network, it may only be a matter of time before some boundaries have to be set in order to fulfill reasonable expectations of both support and compliance.To the extent that such boundaries amount to BYOD-stifling standards, the big question is who will be the winners and losers? We know how iPhones and iPads found their way onto corporate networks. Will end users force IT departments to also accept the latest, greatest device? Will programs like Samsung's SAFE result in a reserved parking spot for API-compliant devices? Will BlackBerry or Windows Phone be automatics because of certain "alignments" (pre-existing BlackBerry Enterprise Servers or shoe-in compatibilities with Exchange Server)? <P> The answers to these and other questions will control a significant amount of spending on devices over the next three to five years (perhaps longer, but 10 years just seems too risky for any predictions). It does give you some idea of why Samsung is moving quickly and placing big bets. <P> If these questions needed answering today, the devices themselves (and their capabilities) would weigh most heavily in the decision. However, in the future, the clouds to which business and consumer devices natively connect will eventually carry the most weight. The video on the previous page suggests that having the best low-light photo taking capability is enough to sway a discriminating smartphone buyer (who, incidentally, could be any BYODer). Today, there's some truth to this decision-making scenario. The device is the sexiest part of the pitch. However, it's the cloud behind the device that will increasingly, over time, come to define the device, its differentiators and the priorities for BYODers. For businesses leaning in the direction of the aforementioned boundaries, the business functionality hiding in that cloud could easily determine the outcome. <P> As <em>InformationWeek</em> editorial director Fritz Nelson and I explained it during our keynote presentation at a recent E2 conference in Silicon Valley (see photo below), the devices and their respective clouds are aligning. Take your pick; Android/Google, iOS/iCloud, Windows Phone/Microsoft's Cloud, etc. Ask not what the device can do, but rather what its cloud can do. <P> <center><div style="width:520px;"><img src="http://twimgs.com/informationweek/news/2013/03/David-Berlind-Fritz-Nelson-E2-Conference.jpg" width="500" height="333" alt="David Berlind and Fritz Nelson at E2 Conference" title="David Berlind and Fritz Nelson at E2 Conference" hspace="0" vspace="0" border="0" style="margin-bottom:7px;" /><br /><div class="storyImageCaption">David Berlind (left) and Fritz Nelson share their mobile walled-garden hypothesis at the most recent E2 conference in Silicon Valley.</div></div></center></p> <P> The mobile OSes and their associated clouds are becoming increasingly aligned with one another to the point that it is becoming very inconvenient to mix and match them -- if it can be done at all. Who really wants to be a systems integrator? You can be assured, for example, that Google's Gmail will excel on Android devices before other platforms and the same goes for many of Google's other cloud-based services. As far as Apple is concerned, Google Maps and YouTube apps are Trojan horses feeding valuable customer data -- data that Apple would rather have for itself -- to a competitor. Apple's axing of Google Maps and YouTube are great examples of how the walls (as in walled gardens) are coming up. Upon activation of their devices, power users may go to the trouble of swapping apps where possible. But most won't. <P> Given how mobile is well on its way to being the dominant method of Internet and Web access (it is already for Facebook, which recently crossed the 50% threshold), it sure feels like we're finally heading for separate Internets. Each will be walled-in by the somewhat proprietary alignment that exists between the mobile OSes and their respective clouds. Enclosed in those walls, businesses will likely find services worth subscribing to (e.g., <a href="http://www.google.com/enterprise/apps/business/">Google Apps For Business</a>). But those services will be so strikingly different from one cloud to the next (not to mention how they're integrated with other services in the same cloud) that those same businesses may have no choice but to dissuade BYODers from bringing "non-aligned" devices to the network. <P> What do you think? Is it the end of BYOD as we know it? If not, why not? Let me know in the comments below.2013-03-07T10:13:00ZWhy You Should Attend InteropBig data, enterprise mobility and software-defined networking lead the themes for conference sessions and exhibits at Interop Las Vegas 2013.http://www.informationweek.com/global-cio/interviews/why-you-should-attend-interop/240150257?cid=RSSfeed_IWK_AuthorsNow in its 28th year, <a href="http://www.interop.com/lasvegas/?_mc=MP_BTMEDIWKBOD">Interop Las Vegas</a> kicks off on May 6. Judging by the agenda, the speakers, the size of the exhibition space and the trending enterprise topics for this year's event, it will be a show not to miss. <P> During its long history, Interop has weathered numerous IT industry transitions and revolutions. According to Interop general manager Jennifer Jessup, "the fact that Interop has survived this long and stayed this strong is in large part a tribute to its unique selling proposition to attendees, exhibitors and sponsors." As big-tent IT shows in the U.S. go, Interop (which is produced by the Business Technology Events group at UBM Tech, the parent company to <em>InformationWeek</em>) stands alone. At this vendor-neutral event, attendees can easily compare solutions across a variety of approaches, plus gain important insight and education from conference speakers and workshop leaders. <P> In terms of conference content, no Interop would be complete without featuring a <a href="http://www.interop.com/lasvegas/conference/business-of-it.php?_mc=MP_BTMEDIWKBOD">track on future of IT management</a>. But in addition to that perennial favorite, this year's conference agenda will also go deep on topics including <a href="http://www.interop.com/lasvegas/conference/cloud-computing-and-big-data.php?_mc=MP_BTMEDIWKBOD">big data, cloud computing</a>, <a href="http://www.interop.com/lasvegas/conference/it-workshops.php?session_id=1&_mc=MP_BTMEDIWKBOD">bring your own device (BYOD)</a>, <a href="http://www.interop.com/lasvegas/conference/mobility.php?_mc=MP_BTMEDIWKBOD">enterprise mobility</a>, <a href="http://www.interop.com/lasvegas/conference/it-workshops.php?session_id=7&_mc=MP_BTMEDIWKBOD">advanced and software-defined networking</a>, <a href="http://www.interop.com/lasvegas/conference/virtualization.php">virtualization</a> and <a href="http://www.interop.com/lasvegas/conference/risk-management-and-information-security.php?_mc=MP_BTMEDIWKBOD">information security</a>, Jessup says. <P> Not surprisingly, those same categories will be well represented on the show floor where Jessup says more than 350 companies (including Cisco, Juniper, Dell, Avaya, HP, Oracle, Microsoft and Huawei) will be exhibiting their wares. The exhibits let attendees catch up with their existing IT suppliers, plus explore innovative alternatives that take different approaches to old problems. Whether in the cloud or on premises, these solutions often promise to dramatically lower the total cost of ownership while improving certain efficiencies. <P> True to Interop's heritage, the majority of these technologies are based on industry standards, paving the way for eased (but not necessarily easy) substitution. That is, of course, the double-edged sword of standards-based interoperability. Solutions providers can reach a wider market by supporting standards. But, in supporting those standards, there's also the increased risk that a new startup with a better and more TCO-friendly solution can swoop in and steal the business. <P> Such interoperability has been a key theme of Interop since its inception nearly three decades ago. That's why the show enables attendees to not only shop solutions that comply with standards while competing on implementation, but also view that interoperability in action. One of the highlights of Interop is the <a href="http://www.networkcomputing.com/interop/interopnets-live-wire-act/240148808">InteropNet</a>, a fully operational network made up of the newest gear and solutions supporting the latest standards, all working together. At the heart of the InteropNet is a network operations center (NOC). According to Jessup, a free tour of the InteropNet and the NOC (led by the engineers who run it) is a great opportunity for attendees to get some fresh ideas for their own networks. <P> New to this year's show and related to the sessions on BYOD, Interop's producers have partnered with Future Media Concepts to offer a training curriculum that focuses on OSX and iOS in the enterprise. Via the <a href="http://macitworkshops.com/?_mc=MP_BTMEDIWKBOD">Mac & IOS IT Conference</a>, FMC's world-class, Apple-certified instructors will offer training on managing, supporting and integrating Macs, iPads and iPhones into business environments. <P> Finally, alongside Interop, <em>InformationWeek</em> will produce the <a href="http://www.interop.com/lasvegas/conference/cio.php?_mc=MP_BTMEDIWKBOD">InformationWeek CIO Summit</a>. The summit will feature San Francisco Giants CIO (and <em>InformationWeek</em> Chief of the Year for 2012) Bill Schlough; Union Pacific senior VP and CIO Lynden Tennison; ADP CIO Michael Capone; Allstate executive VP of technology and operations Suren Gupta; and Intermountain Healthcare's CTO Frederick Holston and director of innovation Todd Dunn. The technology executives will be addressing the summit theme, "Innovate Or Go Home: The CIO's Critical Role In Driving Growth, Opportunity and Breakthrough Ideas." <P> According to <em>InformationWeek</em> editor-in-chief Rob Preston, the summit is a great opportunity for CIOs and IT professionals to learn how to drive, fund, measure and profit from a culture of innovation -- from IT leaders who've done it. <P> <i>Attend Interop Las Vegas May 6-10 and learn the emerging trends in information risk management and security. Use Priority Code MPIWK by March 22 to save an additional $200 off the early bird discount on All Access and Conference Passes. Join us in Las Vegas for access to 125+ workshops and conference classes, 300+ exhibiting companies, and the latest technology. <a href="http://www.interop.com/lasvegas/?_mc=MP_BTMEDIWKAXE">Register today</a>! </i> <P>2012-10-10T11:25:00ZConsumers Pushing Banks To Internet Scale: Financial CTOYobie Benjamin, global CTO for a large financial institution, recently joined David Berlind and Fritz Nelson on the set of InformationWeek's Valley View to discuss his top priorities.http://www.informationweek.com/news/240008760?cid=RSSfeed_IWK_AuthorsBetween significant upheaval (especially on the mobile payments front) and the imposition of seemingly impossible regulations, the banking industry is currently undergoing one of the most evolutionary periods in its history. Managing a global financial institution's technology portfolio while at the same time meeting the cutting-edge expectations of increasingly savvy customers (both consumers and business) is enough to keep any technologist up at night. Especially a global CTO like Yobie Benjamin. <P> Benjamin recently joined Fritz Nelson and David Berlind on the set of <em>InformationWeek's Valley View</em> to talk about his top priorities. Among those priorities is getting his company to Internet scale. <P> The way Benjamin describes it, the user experience that consumers are seeing on their iPads is setting bank customers' technological expectations. Not only must everything be available across the Internet, both the user experience and the speed must be uncompromising. For example, according to Benjamin, much the same way Internet users are accustomed to getting sub-500ms performance out of websites like Google, the same is expected of his bank's online applications. <P> <!-- Start of Brightcove Player --> <div style="display:none"> Informationweek.com run-of-site player, used to publish article embedded videos via DCT. The same ads will be served on this player regardless of embed location. </div> <!-- By use of this code snippet, I agree to the Brightcove Publisher T and C found at https://accounts.brightcove.com/en/terms-and-conditions/. --> <script language="JavaScript" type="text/javascript" src="http://admin.brightcove.com/js/BrightcoveExperiences.js"></script> <object id="myExperience1886568106001" class="BrightcoveExperience"> <param name="bgcolor" value="#FFFFFF" /> <param name="width" value="480" /> <param name="height" value="270" /> <param name="playerID" value="1223625539001" /> <param name="playerKey" value="AQ~~,AAAAAF14eAc~,GZC-YoxXnehVitUBmX0u2QYfPEVvZG_k" /> <param name="isVid" value="true" /> <param name="isUI" value="true" /> <param name="dynamicStreaming" value="true" /> <param name="@videoPlayer" value="1886568106001" /> </object> <!-- This script tag will cause the Brightcove Players defined above it to be created as soon as the line is read by the browser. If you wish to have the player instantiated only after the rest of the HTML is processed and the page load is complete, remove the line. --> <script type="text/javascript">brightcove.createExperiences();</script> <!-- End of Brightcove Player --> <P> Unfortunately, getting to Internet scale is easier said than done. One of Benjamin's biggest challenges is reconciling his institution's large, expensive, proprietary technology portfolio with the low-cost open source solutions that not only run the Internet, but that have helped other companies like Facebook scale quite well. The regulatory environment that Benjamin must operate in doesn't make things any easier. <P> Another priority for Benjamin is making sure that his bank systems are well-tuned to handle whatever innovations come out of the mobile- and micro-payment sectors. According to Benjamin, he meets with hundreds of startups that promise to reinvent how banking and payments are done and they all think they're going to disrupt the status quo. However, most of them forget that at the end of the day, all transactions are backed by financial institutions like his; in other words, the "status quo." <P> On the question of which payments infrastructure will survive in the long run (referring to Google's, Apple's, Amazon's, and PayPal's), Benjamin says not to worry; most merchants will end up taking all of them because they'll take anything that adds to their cash flow. Benjamin cites the credit card industry as the history that will repeat itself. Merchants started by taking Bank Americard which eventually became Visa. Then, it was Visa/Mastercard. Then American Express. Then Discover Card, and so on. <P> Make sure to tune into our <a href="http://www.informationweek.com/news/specialreport/valleyview">October Valley View</a>, on October 24 at 11 am Pacific Time, where we'll have more startups -- including Taptera (enterprise mobile applications), Alteryx (big data), and Hearsay (social enterprise). We'll also feature conversations with Cisco CEO John Chambers, and Oracle president Mark Hurd. You can also <a href="http://www.informationweek.com/valleyviewregister">register for the October Valley View show</a> and have a chance to win some excellent gear.2012-02-28T14:40:00ZMWC 2012: Cisco's Plan To Improve Mobile Internet At Mobile World Congress, Cisco talks up a vision of its gear at the heart of an Internet where wireless devices seamlessly roam anywhere, automatically adjusting to new networks. http://www.informationweek.com/news/232601671?cid=RSSfeed_IWK_AuthorsBest Buy CEO Brian Dunn gives the mobile industry a nearly failing grade when it comes to the public's expectations for connecting mobile devices to the Internet. In his opening day keynote at Mobile World Congress, Dunn charged mobile ecosystem stakeholders to do more to provide universal access to mobile technologies. Cisco seems to be on the same page. <P> Whether it's the premium cost one must pay to get a tablet that can connect from anywhere (Wi-Fi or Wireless Broadband,) or the lack of connectivity where the airwaves should be full of signal, wireless friction abounds, Dunn noted. It's not clear whether Cisco heard Dunn's clarion call for simplification, but the company is here at the show in Barcelona, Spain outlining a vision for what it calls the "mobile next generation Internet." <P> Cisco's objective, according to Cisco Service Provider Division senior director Murali Nemani, is for wireless devices to seamlessly roam anywhere, indoors or out, without having to be reconfigured to manually roam onto a new network. <P> For example, imagine a business traveler whose iPhone, after arrival at a hotel, automatically reconfigures itself to work over the hotel's Wi-Fi network, then automatically re-establishes any secure connections (say a VPN connection to the office). <P> <strong>&#91; See our complete <a href="http://www.informationweek.com/news/specialreport/mobile-world-congress?itc=edit_in_body_cross">Mobile World Congress 2012 coverage</a>, live from the mobile industry's hottest event. &#93; </strong> <P> Cisco wants this scenario to work seamlessly for anyone, anywhere, Nemani says. Users could wander from a hotel, into a cab, into an airport and then onto an airplane and, without any manual intervention, see their devices automatically reconfigure themselves for the best connections for voice and/or data. <P> One use-case Cisco is apparently racing to support is the one where users are relying on interrupted mobile video in the middle of a hand-off between mobile networks. Through data that Cisco collects from mobile operators and compiles into something called the Visual Networking Index (VNI), the company anticipates 18x growth of mobile Internet traffic by 2016, and further predicts that by 2015, 71% of mobile traffic will be video. Nemani admits that one reason for such a lopsided number is that minute for minute, video easily dwarfs the sort of traffic produced by any other application. That percentage would include tablet users who are leaning back to watch a Netflix video. Netflix is responsible for as much as 30% of U.S. Internet traffic during peak usage periods. <P> Chronologically speaking, Cisco's vision looks to be a light at the end of the tunnel given the technical journey that mobile users have been on for more than a decade. First, there were devices that could connect to one network or another. Then, there were (and still are) devices that could connect to two mobile networks (WiFi and wireless broadband), but which required significant manual intervention for each new connection event. That friction is eased to some extent when roaming from Wi-Fi to wireless broadband for devices with radios of both types. For data, those devices try the Wi-Fi network first; if it doesn't work, they default to whatever wireless broadband network they're provisioned with, provided there's enough signal. <P> Things get a little more difficult when you're data-roaming in the other direction. What Wi-Fi network should the device choose for connection? Which secure protocol should it use when authenticating? What's the password? Are there any charges? Given that Cisco estimates that 80 percent of all Web access on mobile devices is being done from an indoor location (the company collects a lot of usage data from the operators that rely on its gear), users are likely enduring significantly more friction than they'd like. <P> Beyond the friction in data-roaming, there are additional challenges with voice-roaming. So long as a voice-enabled device like a smartphone has enough signal, making and receiving calls is usually possible. But once that smartphone penetrates the bowels of an office building, or ascends to a certain floor, off-axis from the outdoor wireless broadband infrastructure, all bets are off. <P> Given the puzzle pieces that are prerequisite to this seamless mobile Internet vision--everything from technology (eg: pervasive deployment of femto cells) to extraordinarily complicated roaming agreements involving mobile operators, landlords, broadband providers, hotel chains, and others--Cisco does not underestimate the work ahead. <P> But the company is motivated. If the rest of the mobile ecosystem stakeholders share Cisco's vision, Cisco's bottom line could see explosive growth. Not coincidentally, from routers to switches to VoIP PBXes to VPNs, Wi-Fi infrastructure, femto cells and client software on the mobile devices, Cisco makes all the gear and software that's needed to enable such a unified world. Given the amount of gear it would take globally (or even just domestically) to enable seamless roaming from anywhere to anywhere, Cisco's technology footprint could blossom substantially. <P> According to Nemani, the majority of Cisco's currently installed Wi-Fi gear would only need a software upgrade to plug into the architecture that Cisco announced Tuesday at Mobile World Congress. Carriers and operators who are already running backbones based on Cisco's popular ASR5000 mobile multimedia platform would have less gear to buy and work to do as well. <P> While Cisco often complies with open standards and competes on implementation, it is currently driving at a bit of global domination with this plan. Several proprietary components are involved, not the least of which is the client software that it hopes to see pre-installed on mobile devices. The software is responsible for managing the variety of hand-offs that are necessary in order to seamlessly roam from one network to another, making decisions that have to do with which network offers the highest performance or has the most reliable signal. <P> Nemani said that Cisco will consider opening its technology up to allow competitors to participate at various points in the architecture. But for the time being, at least while it's getting its vision off the ground, Cisco is not sharing. <P> <strong> &#91; Want more on Cisco's current strategy? See <a href="http://www.informationweek.com/news/global-cio/interviews/232601496">Chambers Reinventing Cisco, Or Recycling Tactics?</a>. &#93;</strong> <P> Obviously, Cisco must convince the mobile operators on the value of its plans, and it appears to be off to a good start. As a part of today's announcement of its Next Generation Hotspots (NGH) plan at Mobile World Congress, Cisco announced that it will be working with AT&T, BT, PCCW (Hong Kong), Portugal Telecom, Shaw Communications (Canada), and Smart and True in Thailand. <P> <i>It's time to get going on data center automation. The cloud requires automation, and it'll free resources for other priorities. Download InformationWeek's <a href="http://www.informationweek.com/gogreen/121911s/?k=axxe&cid=article_axxe_os">Data Center Automation</a> special supplement now. (Free registration required.)</i>2012-02-14T12:30:00ZTelcos Poised To Disrupt Amazon's Enterprise CloudTelephone companies have the assets and track record in delivering secure and reliable services to grab a piece of the enterprise cloud services market popularized by Amazon and Rackspace.http://www.informationweek.com/news/232600799?cid=RSSfeed_IWK_Authors"The cloud is not the cloud without the network." Those were the words of NTT America CTO Doug Junkins during his keynote presentation at Monday's day-long <a href="http://www.cloudconnectevent.com/santaclara/cloud-computing-conference/carrier-cloud-forum.php">Cloud Carrier Forum</a>, one of several breakout summits that took place on the first day of the <a href="http://www.cloudconnectevent.com">Cloud Connect conference</a> in Santa Clara, Calif., produced by UBM TechWeb, parent to <em>InformationWeek</em>. <P> Junkins was speaking to a standing-room-only mix of cloud industry stakeholders including telcos; cloud infrastructure and management solution providers; enterprise consumers; and software as a service (SaaS) and cloud application providers. The message--practically a constant theme throughout the day--was that carriers like AT&T and Verizon are uniquely positioned to be the preferred providers of an array of cloud-based services to enterprises--everything from virtualized networks to public and private infrastructure-as-a-service (IaaS) offerings. It's just a matter of time before the telcos recognize the opportunities, realign their currently siloed businesses, and embrace more of a "Telco 2.0" culture. <P> One point that was consistently made during the Forum: Not only do the carriers already own the networks across which all cloud-based data and content is already trafficked, they have a decades-old and relatively bulletproof track record in delivering secure and highly available services. <P> <strong>&#91; For more, see <a href="http://www.informationweek.com/news/cloud-computing/software/232600629?itc=edit_in_body_cross">Four Things I'd Like To See At Cloud Connect</a>. &#93;</strong> <P> The opportunity for both carriers and enterprises alike is not to be underestimated since the land grab for cloud computing customers is far from over. According to <em>Heavy Reading</em> senior analyst Ari Banerjee, cloud computing will account for a bare 13% of the global enterprise IT spend in 2013, leaving plenty of traditionally spent IT budget to be disrupted by the cloud. (<a href="http://heavyreading.com">Heavy Reading</a> is the research arm of <a href="http://lightreading.com">Light Reading</a> which is also a division of <em>InformationWeek's</em> parent UBM TechWeb.) That percentage is likely to climb through the decade as more IT pros begin to recognize that just about everything (including their networks) can be very cost-efficiently virtualized, and more organizations follow the lead of federal programs like the U.S. government's <a href="http://www.informationweek.com/news/government/cloud-saas/229218475">Cloud First initiative</a>, whereby agencies are required to consider cloud computing alternatives ahead of on-premises options. <P> Further explaining why carriers are well-positioned to take their piece of that pie, Banerjee detailed how the carriers "own the network, they own the subscribers, they are used to delivering five nines availability, they know how to provide turnkey applications and services to hot market segments like &#91;small and midsize businesses&#93; SMBs, and much like the way that Amazon got started in the business of IaaS-provision, they have data centers with extra capacity." <P> Deep business and operations support systems (<a href="http://en.wikipedia.org/wiki/Operations_support_system ">B/OSS</a>) experience is another arrow in the quiver of telcos. Running and billing for highly available and scalable on-demand cloud-based services depends on the presence of equally scalable and available B/OSS--just another discipline that's already in the wheelhouse of all the major telcos. <P> Given telcos' background and existing role in delivery, the actual business opportunities are too numerous to list. For example, the economics of the telcos' data centers aren't substantially different from those of Amazon's or Rackspace's. There's no reason telcos can't deliver compute services like Amazon's EC2 or storage services like Amazon's S3, providing all of the necessary management infrastructure for migrating workloads from private to public clouds and even between multiple public clouds. <P>For telcos, the whole can be greater than the sum of its parts, perhaps allowing them to achieve economies of scale across adjacent lines of business that companies like Amazon and Rackspace cannot. During one panel discussion, CloudScaling VP of strategy David Bernstein cited how KT (formerly Korea Telecom) was able to reduce mobile subscriber churn by 13% after adding cloud-based compute and storage services to its portfolio of offerings. With cloud-based storage in the mix, KT was able to offer storage services similar to those that Apple charges for in its iCloud service. <P> Another opportunity for telcos lies in the increasingly commoditized content delivery network (CDN) market that's currently dominated by the likes of Akamai. When it comes to CDNs, telcos have at least a couple natural advantages; existing multiple data centers (where the content can be located closer to its destination) and proximity of the content to network backbones that they own, thereby giving them a leg up over pure CDNs on both performance and cost. <P> Perhaps the best example of a telco in the CDN business is Level 3. According to Netflix lead cloud reliability engineer Jeremy Edberg, while <a href="http://www.informationweek.com/news/cloud-computing/infrastructure/229300547">Netflix relies on Amazon</a> to handle the transactional part of retrieving content, Level 3 is the CDN. Once a user has the security keys to an asset, Netflix get out of the way and Level 3 delivers the content directly to the customer. Netflix is the largest consumer of the Internet bandwidth. In 2011, the Internet-based video provider <a href="http://venturebeat.com/2011/10/26/sandvine-2011-report/">peaked-out at 32% of North America's downstream traffic</a>. "When you're streaming video, performance and reliability are everything," said Edberg. Referring to Level 3's role as a Tier 1 Network (in other words, it runs part of the Internet's backbone), Edberg said "you can't get the content any closer to the Internet than Level 3 can." <P> But as well-positioned as the telcos are to go toe-to-toe with the likes of Amazon and to scoop up the growing demand for enterprise cloud services, challenges remain. For example, collapsing currently siloed businesses into what customers perceive as a single cloud. Verizon enterprise strategy VP Mike Palmer gave an example of how customers want their SAP updates to come to them, no matter where they are. Traditionally for telcos however, sending that update over a multiprotocol label switching (MPLS) network, versus a wireless network, to a smartphone required the involvement of completely separate businesses. "It all has to be one business" said Palmer. <P> CloudScaling co-founder and CTO Randy Bias was a bit more skeptical saying that the carriers are just "throwing spaghetti against a wall waiting to see what sticks." During one panel discussion on choosing cloud models, Bias claimed that the telcos don't have the product management mentality needed to be successful in the IT space. "No one &#91;at the telcos&#93; owns this stuff," said Bias. "There are tons of opportunities for carriers to service companies with open clouds and to use their natural assets, but they are largely ill-equipped. It's just more of the central command and control that we're used to seeing from carriers." <P> Despite the challenges, the carriers seem undeterred. NTT America's Junkins and Verizon's Palmer detailed the many steps they are taking to capitalize on their natural advantages as carriers in an effort to garner attention from enterprises looking to benefit from the cloud. AT&T is in the mix too. Although its associate VP Toby Ford was a no-show for his slot onstage at the Cloud Carrier Forum, the company upped the cloud ante Monday when it announced a virtual provide cloud offering that allows customers to securely migrate their VMware-based workloads between their own data centers and AT&T's cloud. <P> <strong>David Berlind</strong> is chief content officer of TechWeb and editor-in-chief of TechWeb.com.</strong> <P> <!-- KINDLE EXCLUDE --> <em>To find out more about David Berlind, please visit his <a href="http://www.informationweek.com/authors/showAuthor.jhtml?authorID=6649">page</a>.</em> <!-- /KINDLE EXCLUDE --> <P> <i>Nominate your company for the 2012 InformationWeek 500--our 24rd annual ranking of the nation's very best business technology innovators. Deadline is April 27. Organizations with $250 million or more in revenue may apply for the <a href="http://informationweek.2012IW500pre-registration.sgizmo.com?iwid=pl <http://informationweek.2012iw500pre-registration.sgizmo.com/?iwid=pl> ">2012 InformationWeek 500</a> now. </i>2012-01-10T18:35:00ZCES 2012: Samsung's Mobile Memory Helps Drive MiniaturizationSmartphones and tablets aren't the only reasons that Samsung is at CES 2012. As one of the biggest players in the mobile memory market, Samsung is one of the world's driving forces behind the never-ending miniaturization of technology.http://www.informationweek.com/news/232400112?cid=RSSfeed_IWK_AuthorsWhile at CES 2012 in Las Vegas, I had the opportunity to connect with Samsung Mobile Memory Group product marketing manager Stephen Lum to talk about the role that his group is playing in driving the miniaturization of smartphones and tablets. <P> That role is not to be underestimated. According to Lum, Samsung's memory is used by pretty much all of the major smartphone OEMs. Lum attributes that success to Samsung having delivered the best combination of size (.8 mm) and speed (1066 Mb/sec) for a 8 Gbit LPDDR2 (Low Power Double Data Rate 2) DRAM. <P> DRAM is the memory that smartphones and tablets typically use to hold running programs and the data that they act on. The low power nature of LPDDR2 is why many devices last on a single battery charge as long as they do, particularly when they are in standby mode. As the capacity improves (it was just a year ago that Samsung was talking-up 4 Gbit LPDDR2 DRAM), so too will the use cases. For example, according to Lum, Intel is now talking about using LPDDR2 DRAM to support the instant-on capabilities of ultrabooks. <P> The more DRAM that can be squeezed into a mobile device, the better it can multitask, the higher the resolution the displays can be pushed to, and the more complex that mobile games and other applications can get. On the performance end of the equation, Samsung is already working on LPDDR3 -- a technology that doubles the per-pin data transfer rate of LPDDR2. <P> In a market where Samsung fiercely competes against companies like Micron, the company that's first to market with the newest, fastest performing, and most battery-cheating technology wins. <P> In the interview (seen in the embedded video below), Lum and I talk about the hypothetical point in time when there's no gap (in terms of performance and capacity) between smartphones and PCs. Lum admits the gap is shrinking, especially now that smartphones are beginning to move to 4-core processors from companies like ARM. At processing speeds of 1.5 Ghz, today's smartphones are the equivalent of a PC from the earlier part of the decade. That window will continue to shrink as companies like Samsung continue to push the envelope on performance, power, and size. <P> Another question that brought a smile to Lum's face had to do with the proposition of mobile devices moving to a single memory type. In other words, the day when DDR RAM and solid state drive (SSD) technology blend into one offering. According to Lum, that would be ideal. But he declined to comment on whether that's a future that Samsung will be enabling any time soon. <P> <center><object id="flashObj" width="480" height="270" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=1378703484001&playerID=1223625539001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehVitUBmX0u2QYfPEVvZG_k&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=1378703484001&playerID=1223625539001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehVitUBmX0u2QYfPEVvZG_k&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="480" height="270" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object></center>2012-01-07T09:05:00ZCES 2012 Preview: 16 Hot GadgetsHere's a sneak peek at the 2012 Consumer Electronics Show's array of gadgets, from dream cameras to clever iPhone cases--and even a cycling computer that promises you a beach-ready body. http://www.informationweek.com/news/232301411?cid=RSSfeed_IWK_AuthorsWith more than 2,700 exhibitors filling more than 3.2 million square feet of space in the Las Vegas Convention Center, the Consumer Electronics Show (CES) has evolved into a Disneyland-like spectacle. There's no way to see everything--from refrigerators with Internet-enabled egg-trays to smartphones to Justin Bieber (yes, he'll be there)--in the short week that the show comes to town. This is especially true given how quickly the streets, cabs, and buses are overwhelmed by the tens of thousands of people who descend on Sin City for a bit of a boondoggle and a glimpse at the latest consumer technology. Harking back to the days of Comdex, the CES is so big that it now spills over into the convention center's neighboring hotels. <P> While heavy coverage of consumer technology isn't exactly the primary domain of <em>InformationWeek</em>, we know that there's an inner-geek in all of you, whose passion for technology can only be satisfied by an occasional full-sized helping of consumer tech imagery. Not to mention the reality that much of what appears on the show floor this month will appear in offices later this year, forcing IT departments to figure out how to deal with the new devices. Undeterred by throngs of people (many of whom need a shower), snarled traffic, and smoky casinos, <em>InformationWeek</em> will be at CES in force looking to unearth the coolest wizardry at this year's show. <P> Our on-site coverage will begin late Sunday with videos and still images from a closed-door press-only gathering called "CES Unveiled." As part of an extended warm up for the main event on Tuesday, our journalists and video crews will fan out across the city on Monday for private viewings and video-tapings of unannounced technologies. Finally, on Tuesday, when the big tent opens, the <em>InformationWeek</em> team will attempt to divide and conquer all that square footage. <P> For this and more coverage of the show as it unfolds, be sure to visit <em>InformationWeek</em>'s <a href="http://www.informationweek.com/news/specialreport/ces">CES 2012 Special Report</a>. Meanwhile, in advance of the show, we asked some CES exhibitors to share a sneak peek at their new goodies and gadgets. Let your inner geek dig in and enjoy.Bad audio will ruin any recording. We know. Given all the audio and video that we frequently capture while on the run (including what we'll be capturing at CES), one thing is for sure--when the original source audio has a problem, it's almost impossible to rescue. And with most audio, you don't get a second chance. Enter Olympus' LS100 handheld digital audio recorder. With this little puppy, musicians, newsgatherers, and audiophiles can rely on either the built-in microphones or two phantom-powered XLR inputs to capture that next command performance (or a presidential candidate in a campaign-ending moment). <P> According to Olympus, unless you're plugging-in instruments, you may not even need the XLR inputs. The two internal 90-degree directional stereo condenser microphones are ideal for capturing audio in incredibly loud environments without any clipping (like, if you're standing next to the amps at a Metallica concert). It's so smart, it can minimize unwanted background noises like talking, or the rumble of a distant car. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>Incorporating Thunderbolt I/O technology by Intel (which, at 300 MB/sec of sustained throughput, is twice as fast as USB 3.0 and 12 times faster than FireWire 800), as well as two new 4-TB, 7,200 RPM Hitachi Deskstar hard drives, the new G-RAID with Thunderbolt sets a new capacity and performance standard for RAID storage, Hitachi claims. For example, the G-RAID with Thunderbolt can transfer a full-length, high-definition movie in less than a minute, Hitachi says. <P> Aimed at the professional A/V market, the G-RAID with Thunderbolt's speed and capacity could potentially turn any notebook or desktop into a full-fledged video editing workstation. The G-RAID's two Thunderbolt ports enable daisy-chaining of up to six Thunderbolt peripherals (ie: additional G-RAIDs, a high-resolution display, or high-bit-rate video capture devices). Thunderbolt ports can be found on new models of notebooks and desktops from vendors like Apple. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>The media:scape mini from Steelcase supports collaborative work, HD videoconferencing, and presentations. Although it only handles a maximum of four users, collaboration screen-sharing style couldn't be easier. Users simply connect their laptops, iPads, or other mobile devices (that sort of interoperability by itself is cool) via USB cable to one of four "pucks" on the media:scape mini unit. With the touch of the puck, the user may share content on his screen instantly. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>It's too bad they don't make this gizmo for our car keys as well. Kensington's BungeeAir keyfob wirelessly monitors how far you are from your iPhone and lets you know when you've gone too far. Similar to proximity technologies used to protect healthcare data from prying eyes, this gadget not only lets you know when you're leaving your iPhone behind, but also locks the iPhone's screen down so that its data can't be compromised. <P> Wait, there's more. More power that is. The BungeeAir includes a protective case for the iPhone that, with its built-in battery, gives you an extra four hours of battery life between power pitstops. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>Y-cam's network attached storage-ready Wi-Fi security cameras provide business or residential customers with a simple way to keep an eye on a property from anywhere in the world. Using a Y-cam Internet security camera, every time someone comes in or out of your house, a motion alert with a photo is sent directly to your mobile device, as the activity happens. The cameras provide high-quality video and night vision up to 15 meters, even in pitch black darkness. The different versions range in cost from $204 to $280, with the more expensive versions being capable of recording directly to an SD card. <P> One challenge with these and other cameras like them though: how to get power to them? They come with an AC power pack, but if you want to mount these cameras in an unobtrusive place (like a wall or a ceiling) you might face some challenges getting power without having unsightly wires all over the place. Though it doesn't easily solve the unsightly wiring problem, we'd like to see a Power over Ethernet (PoE) option. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>If you're the neighborhood or department tech support guru--as many of us at <em>InformationWeek</em> are--then you've probably had to rescue a failing notebook hard drive, or upgrade a neighbor or co-worker to something with more capacity. It's the sort of task that's daunting even to DIYers, because you have to find a way to get the data off the old drive and onto the new one. Enter Cirago's CDD3000 Dual Hard Drive Docking Station. It can accept two 2.5-inch or 3.5-inch SATA 2.0 hard drives, relying on USB (v1.1 and up) as a means of connecting to the host system. The drives can be cloned (including their boot sectors) with the touch of a single button. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>In the past few weeks, we've seen a lot of cases that extend the battery life of an iPhone. Our sister site--BYTE.com--<a href="http://www.informationweek.com/byte/reviews/personal-tech/smart-phones/232300707">reviewed a gaggle of cases</a> designed for folks whose iPhones can't make it through the day on a single charge. But one of the cases we didn't get to see was Third Rail Mobility's modular design, where the battery snaps onto the back of the case. Compared to other cases with integrated batteries, this design makes it possible to charge the battery separately from the phone without having to remove the case. It also makes it possible for you to carry extra charged batteries around with you. When the one you're using dies, just snap another one on. One downside though; when a battery is attached to this case, it's a lot thicker than the cases with integrated batteries. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>Velocomp claims that its iBike Powerhouse is the world's first intelligent cycling computer, designed to automatically adjust to your exercise goals. As you upload performance data from your iBike Powerhouse to an iPhone or iPod Touch, an iOS app analyzes the data, optimizes the goals for your next workout, and then uses those goals to motivate you to achieve that next level of fitness. Velcomp claims that the so-called Powerhouse method maximizes the benefit of each ride, so as to shorten the time needed to achieve results. <P> Users can pick from several goal-based plans. For example, "iSlim," "Express Fitness," "Brazilian Butt," "Kid Fit," "Weekend Warrior," "Zero to 50 miles in 3 weeks," and "Healthy Heart" are some of the plans that Velocomp makes available through in-app purchases (ahem, there's the business model!). Then over a period of four to six weeks, iBike Powerhouse directs you to pedal at specific levels of effort (cyclists know these as "watts") during each workout. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>Normally, Bluetooth keyboards don't get us all hot and bothered. Even Iogear's $63 Multi-Link Bluetooth Mini Keyboard didn't send us looking for an air conditioned room. After all, there are probably dozens of these keyboards on the market. But this gadget makes sense if you have multiple devices (a smartphone, a tablet, a PC, etc.) that wirelessly accept Bluetooth keyboards, but you don't want to carry multiple keyboards around (or constantly redo the pairing of a single keyboard.) Sometimes, utility trumps sex appeal--and this is one of those cases. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>Have you ever noticed how the NASCAR and Tour de France people statistics look so easy? You're in your living room watching a race and, as the competition unfolds and the cameras zero-in on one competitor, all sorts of vital statistics about that competitor are presented. "Oh, the technology" you think to yourself. Surely, it's only the sort of stuff that big TV networks that can afford. <P> Well, if GoBandit has its way, you'll be thinking again. With a built-in GPS and altimeter, GoBandit's tiny HD video camera can be strapped to anything (your bike, your car, you name it. ) Then you just hit the record button. By the time you're done, you have a video to share with your friends--one that shows the video of your trip along with an interactive map and vitals (speed and altitude) for every second of the ride. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>If you're a road warrior looking to capture great images and video while on the run (like many of us here at <em>InformationWeek</em>), then what you really want is a compact, video-capable Digital SLR. Interchangeable lenses are one of the hallmarks of a DSLR when compared to point and shoot cameras. So too are the electronic WYSIWYG view finders. Until recently, the proverbial king of the hill (arguably, of course) was Panasonic's Lumix GH2. With its 4:3 image aspect ratio, electronic viewfinder and 16.1 megapixels, the GH2 was the hands-down winner in terms of a prosumer camera packed into a tiny package. And, it has an important advantage in the market: It is shipping. You can actually buy one. The same cannot be said of Sony's NEX-7, which was officially announced in August of 2011 but hasn't made it onto store shelves, thanks in part to the tsunami that struck Japan. <P> Even so, the NEX-7 is worth waiting for. Although a tad more expensive than the GH2, its APS-C CMOS sensor weighs in at 24 megapixels. More megapixels doesn't always mean better. The more you pack into a tiny sensor, the more opportunity there is for noise in the final picture or video. But reviewers are claiming that the NEX-7 is producing crisp images and that noise isn't a major problem. Compared to the Lumix lineup, there are fewer lenses available for the NEX series. But there are enough to get most of us by, and more will no doubt be on the way. So you can imagine why we're excited to spot an NEX-7 in the wild for the first time. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>Let's face it. The business of personal scanners and OCR technology basically plateaued somewhere in the mid to late 1990's. And as was the case with artificial intelligence, not a year goes by where the much-beleagured idea of the paperless office is promised, but not delivered. At least not en masse. We're still waiting for that breakthrough to bust the category open like the iPad did for tablets (another technology that struggled for respect for more than 15 years.) We expect 2012 will be no different--but two of the first offerings that we'll be looking to check out come from The Neat Company. At CES, The Neat Company will show off its NeatDesk and NetReceipts solutions. <P> Much like the overcrowded category of business card scanners, the secret sauce in these scanners is the ability to optically recognize text on a variety of document types (not just business cards, but receipts and other documents too), then parse that text into something meaningful like an entry that could be used in your expense reporting system. Everything that's scanned by NeatDesk is keyword-tagged and filed into a database. Meanwhile NeatReceipts can also work with all document types, but is designed for portability. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>For the last few years, several companies have been looking to seize the lead in providing high-end wireless headphones whose audio quality matches that of high-end wired headphones. Sennheiser believes it has the lead and will be making several CES announcements in the area of wireless audio. Sennheiser will feature its audiophile-grade, digital wireless RS 220 headphone. The RS 220 is the first such offering from Sennheiser (a company with a long history in professional audio) and is also a 2012 CES Innovations Award Honoree. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>Normally, we don't think of IBM as a consumer electronics company--at least since it sold its PC business to Lenovo. So, you can imagine how surprised we were when IBM invited us to CES to check out a personal fitness offering from BodyMedia. <P> According to BodyMedia, the latest BodyMedia FIT BodyBand is one of those personal fitness gizmos that goes far beyond the basic wellness tracking features found in many similar offerings. Using the FIT BodyBand, anyone who wants to lose weight can have access to his own personal digital trainer and nutritionist. Powered by IBM WebSphere Decision Management software--the same business intelligence software that apparently powers big enterprises like the Port of Singapore--the latest FIT armband helps you make sense of all the fitness data you could possibly track (physical activity, calories, sleep patterns, etc.), and provides personalized coaching on how to succeed at your weight loss and fitness goals. Aha! So that's the reason IBM invited us. Our muscles get better and stronger through "the muscle" behind the FIT BodyBand; IBM's WebSphere. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>In the bigger scheme of things, earbuds are a relatively new phenomenon. So, have you ever wondered how much damage you might be doing to yourself with those earbuds stuck in your ears all the time? Thirty years from now, are we all going to be deaf? Will we find out that those nasty little earbuds were the culprits? Enter VoxLinc, with its AfterShockz Bone Conduction Headphones. Instead of earcups, these headphones have a pad that sits just below your temple. From there, your cheekbones pick up the sound and transmit it to your inner ears. <P> There's another huge benefit, the company says. Unlike earbuds that block out other important audio cues from your surroundings, this gadget gives your ears an unobstructed path to the sounds around you (like that car that's about to run you over because the driver is texting). This, according to VoxLinc, is why the military relies on the technology for soldiers in combat situations. The soldiers can hear radio communications while also hearing what's going on around them on the battlefield. So, take the "ear" out of "hear." <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>We heard about Keyport Inc.'s Slide last year, but never got a chance to see or test one. So we checked to see if they were coming to Vegas this year for CES, and sure enough, they'll be in town. What does the Keyport Slide do? Imagine you're one of those geeks (like us) with a bunch of keys on your key rings. Not just car keys, house keys, and so on--but USB keys. And little flashlights. Hey, whatever we can hang on there, we will. <P> The folks at Keyport have rethought the key ring. What personal item could be more of a candidate for reinvention than your key ring? Or your key wallet for those of you who still use one. A Keyport Slide has the capacity for six "blades." It's up to you how to use that capacity. Maybe you want five keys and one USB memory stick. Or maybe you want three keys, a USB memory stick, a bottle opener, and an LED flashlight. By using spring-loaded headless keys, Keyport packs what was once on your key ring into a small package that's about half the width of a credit card. Wow. It's about time. <P> <strong>Recommended Reading</strong> <P> <a href="http://www.informationweek.com/news/mobility/smart_phones/232301361">Lumia 710 Review: Nice, But No Windows Phone Savior</a> <P> <a href="http://www.informationweek.com/news/hardware/handheld/232301331">$200 Nexus Tablet Could Spell Trouble For Apple</a> <P> <a href="http://www.informationweek.com/news/mobility/business/232301163">5 Hot Mobile Trends At CES</a> <P> <a href="http://www.informationweek.com/news/government/mobile/232301376">iPads Replace Paper Manuals For Air Force Unit</a> <P> <a href="http://www.informationweek.com/news/global-cio/interviews/232301306">Yahoo's New Chief: A CIO To CEO Story</a> <P> <a href="http://www.informationweek.com/byte/news/galleries/radio/personal-tech/232300510">Business-Worthy Consumer Tech Gifts</a> <P> <a href="http://www.informationweek.com/news/galleries/government/leadership/232200131">NASA's Next Mission: Deep Space</a> <P> <a href="http://www.informationweek.com/news/galleries/mobility/business/231902776">10 Epic iPad Apps</a>2011-08-01T09:56:00ZIs Amazon Hiding A Tipping Point In Its New Tablet?If and when Amazon releases an iPad-killer of a tablet, it won't be its industrial design or user interface that might tip the industry on its ear. If such a tablet is released, it's reliance on Amazon's Whispernet and the business model behind it could be a tipping point.http://www.informationweek.com/byte/news/231002958?cid=RSSfeed_IWK_Authors <P> <em>So Jeff Bezos, why are you smiling? Is that a tipping point in your tablet, or are you just happy to see me?</em></p> <P> <P> There have been few times in my career as a tech journalist when someone taught me something so profound that it took years for me to stop thinking about it. One of those was in the mid-90's when then-Microsoft executive <a href="http://www.crunchbase.com/person/charles-fitzgerald">Charles Fitzgerald</a> told me that one day, voice (as in the transmission of voice) would be free.</p> <P> <P> At the time Fitzgerald told this to me, voice was very expensive by today's standards. Especially given how much of it was trapped in the analog world. Today, we get so many minutes for a pittance from the various wireless carriers that Fitzgerald's prediction essentially came true. No wait. It actually came true. Think Skype, now pushing the boundaries on video. Fifteen years later, I still can't stop thinking about what Fitzgerald said.</p> <P> <P> One reason that voice is free -- and the market condition that Fitzgerald anticipated -- is that it's dwarfed by data-intensive, bandwidth-sucking apps like video. Data-intensive apps make for big revenue opportunities for all sorts of companies from wireless carriers to content providers (think Netflix) to content delivery networks (like Akamai). But before anybody can succeed in a data intensive market, the cost to the end-user for all that bandwidth must be affordable.</p> <P> <P> Now that most voice is digital, its payload pales in comparison to the data-intensive applications that the industry is inexpensively delivering to end-users. In a mock accounting of their voice costs, even the heaviest Skype users would be surprised to learn how little of their overall bandwidth utilization is attributed to Skype voice usage. Voice would essentially work out to be free.</p> <P> <P> Few concepts have revolutionized the industry the way free voice has. But now, with its so-called iPad-killer <a href="http://www.informationweek.com/byte/news/personal-tech/consumer-services/231002454">on the way</a>, Amazon is poised to turn the industry on its ear in a way that could rival the impact of free voice.</p> <P> <P> <strong>Amazon's Secret Weapon: Whispernet</strong><br> Even if everything BYTE has been told is true about Amazon coming out with an iPad killer, I highly doubt whether its industrial design or user interface will be enough to win converts away from the iPad. Like a bug on your shirt needing a finger-flick, the iPad has had little trouble brushing-off would-be competitors.</p> <P> <P> But the hidden nugget in Amazon' s tablet news is a revelation that user might get to enjoy the same contract-free 3G connectivity that current Kindle owners have come to rely on. Imagine the iPad with free connectivity to a giant hot spot that covers a significant portion of the United States. That could be what we're talking about here.</p> <P> <P> You've heard of free voice? This takes it one notch further. If (an unlikely "if") Amazon delivers a general purpose multimedia tablet with unlimited, Kindle-like, contract-free 3G connectivity, we will have just entered the world of free data. Like the day that the tipping point of free voice passed, there would be no turning back. Apple and Google would be left with no choice but to respond, pushing the industry beyond the point of no return.</p> <P> <P> The big question right now is, "Is this for real?" Can Amazon really deliver a general purpose (compared to the specific purpose of the Kindle) multimedia tablet with unlimited, Kindle-like, contract-free 3G connectivity?</p> <P> <P> For the free 3G-connectivity that comes with its Kindles, Amazon relies on <strike>Sprint</strike> AT&T &#91;<em>Editor's Note: Amazon's US version of the Kindle relied on Sprint, but was discontinued in 2009 in favor of the International version that domestically relied on AT&T</em>). But, most of that 3G-access is for the purpose of downloading electronic books that users purchase from Amazon. Somewhere on some Amazon bean-counter's spreadsheet, the cost of the bandwidth required to download an e-book (even if it's multiple times for multiple Kindle devices) is built into the cost of the book.</p> <P> <P> Should Amazon release a general purpose iPad killer that's just as capable as the iPad at using free bandwidth-sucking applications like YouTube, the spreadsheet that shows the cost of the bandwidth being covered by the margin in the content would undoubtedly blow up.</p> <P> <P> So, what gives? Has Amazon Jeff Bezos turned into some maniac, hell bent on disrupting the industry at any cost? Has <strike>Sprint</strike> AT&T figured out how to leverage a nearby black hole in a way that magically scales its 3G network at no additional cost (a benefit that it would pass along to customers like Amazon)? Answer: None of the above.</p> <P> <P> <strike>Sprint</strike> AT&T hasn't unlocked the hidden power of the universe and Wall Street would crucify Amazon for writing a blank wireless check to its customers. If there's truly a general purpose multimedia iPad-killing tablet coming from Amazon, my guess is that it will not have unlimited 3G access.</p> <P> <a href="http://www.heavyreading.com">Heavy Reading</a> (a subsidiary of BYTE's parent UBM TechWeb) is a research firm with a specialty in the global carrier market. Heavy Reading senior analyst Gabriel Brown concurred that an offer of unlimited 3G access is unlikely. In an email interview, Brown asked "How will Amazon know how much data you&#8217;re going to use? This makes an unlimited offer difficult." Brown went on to explain how Amazon's model works:" <P> <P> <blockquote><em>What could potentially be interesting would be if some of the services offered over the network to the tablet could be &#8220;zero-rated&#8221; from the data quota and absorbed by the service charge &#8211; as is the case with &#91;Amazon's AT&T-powered&#93; Whispernet, where the cost of the traffic is incorporated in the price of the book. So for example, the users downloading or streaming a video from an Amazon service may not be charged data transit because Amazon has covered that through the service fee.</em></blockquote></p> <P> <P> "Downloading or streaming a video?" Keeping in mind that Amazon is in the video and music businesses, the idea of a Whispernet-powered multimedia tablet from Amazon starts to make more sense. Much the same way Kindle owners are absorbing the cost of Amazon's Whispernet into each book they purchase, a richer multimedia tablet from Amazon will very likely do the same for other forms of media (music, movies, and other video), so long as Amazon is in charge of delivery. Since Amazon can't easily capture the cost of the 3G network in the playback of a YouTube video, the new tablet will either prevent access to YouTube (in other words, not quite the general purpose iPad-killing tablet some were anticipating), or Amazon will find a way to bill tablet owners for usage of non-Amazon applications.</p> <P> <P> Heavy Reading's Brown says that Amazon "could create a package whereby the user is offered, say, a 1GB or 3GB per month quota for free (not really free, but you know what I mean) but must pay to top-up if necessary. This type of bundled plan is feasible and is similar to what you get if you buy a tablet through a carrier today."</p> <P> <P> There are other indicators that this is Amazon's direction. In a recent blog post on the LA Times (see <a href="http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/07/amazon-tablet-nbcuniversal.html">Amazon's deal with NBCUniversal could open doors for new tablet</a>), Dawn C. Chmielewski hinted that Amazon's Prime membership service could play a role in the delivery of third party content to an Amazon tablet. According to Chmielewski's post, Amazon "reached a licensing deal with NBCUniversal that will bring to 9,000 the number of movies and TV shows that customers can watch instantly, at no additional charge, through the Amazon Prime membership program."</p> <P> <P> In the context of a Whispernet-provisioned tablet, the NBCUniversal news suggests that Amazon is not only prepared to extend the Kindle-book 3G subsidization model to other forms of content, but has also figured out (on that bean-counter's spreadsheet) how to absorb that cost into a subscription model versus one where content is acquired a la carte as it is with books on the Kindle.</p> <P> <P> Even if Amazon ends up charging data fees for non-Amazon-provisioned content, a contract-free arrangement would still push the envelope in a way that could force Google and Apple to react. That's because the word "contract" is a matter of semantics. To acquire content from Amazon, you need an account, and in order for your Kindle or your Kindle software to acquire content, it has to be tied to your Amazon account. A contract exists. It's just not the same as a typical wireless contract.</p> <P> <P> In the same way that Kindles are tied to user accounts, any tablet from Amazon is likely to have the same requirement. When it comes to non-Amazon-provisioned content, that arrangement makes it possible for tablet owners to essentially have contract-free (in reality, a la carte) paid access to Amazon's Whispernet. The fee for such access would be billed through your Amazon account to your credit card in the same way any other Amazon purchase would and it could be based on a usage model, or on a quota model as Heavy Reading's Brown suggests.</p> <P> <P> When confronted with direct questions about the potential business model behind a new tablet and the role of Whispernet, an Amazon spokesperson could not comment. But another one of Heavy Reading's analysts -- Berge Ayvazian -- noted that there could be something in this for Sprint too.</p> <P> <P> Suggesting that advertising might play a role, Ayvazian said "The data charges would have to be bundled into the content and apps purchased using the device with advertising covering the cost of free browsing and surfing." In other words, there's no way Amazon is going to give away bandwidth. One way or another, it has to cover its fees to AT&T. Ayvazian said "AT&T is most likely to experiment with these business models as it tries to compete against other carriers and Apple."</p> <P> <P> But with Amazon essentially reselling AT&T's bandwidth, AT&T doesn't have to do a whole lot of experimenting. It just has to make sure its network delivers good service while Amazon drives the company's bottom line, and the industry to a new tipping point.</p> <P> <P> David Berlind is the Chief Content Officer of <a href="http://www.byte.com">BYTE's</a> parent UBM TechWeb. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a></p>2011-07-28T14:30:00ZWhat Do You Think? Should Software Patents Be Abolished?Now that the public radio show This American Life has tarred, feathered, and skewered software patents, it's time for you to chime in on the whether the patents could be stifling innovation.http://www.informationweek.com/byte/news/231002728?cid=RSSfeed_IWK_Authors <P> Those of you who are familiar with the radio show <a href="http://www.thisamericanlife.org/">This American Life</a> from <a href="http://www.chicagopublicmedia.org/">Chicago Public Media</a> probably know how great the show's host Ira Glass is at satirizing complex bureaucracy.</p> <P> In one of the most recent episodes of the radio program -- <a href="http://www.thisamericanlife.org/radio-archives/episode/441/when-patents-attack">When Patents Attack!</a> -- <em>This American Life</em> exposes the practice of software patent trolling as an engine of greed rather than innovation. In fact, the show makes the argument that the idea of patenting software and patent trolling actually stifles innovation when compared to the original intent of the patent system. <P> While the show is embedded below for your listening pleasure (or outrage!), we at BYTE were hoping to hear your thoughts on patenting software, patent trolling, and the United States Patent and Trademark Office. Have patents gone to the dark side? Are they stifling innovation and destroying the American dream? Should they be abolished altogether? <P> Join the conversation by using the comments section below to let us and your fellow BYTE audience members know where you stand on modern day patents. <P> <P> <script src="http://audio.thisamericanlife.org/widget/widget.min.js" type="text/javascript"></script> <div id="this-american-life-441" class="this-american-life" style="width:400px;"></div></p> <P>2011-03-23T12:24:13ZMotorola Apparently Not Satisfied With AndroidBetween the dwindling opportunities for hardware differentiation in the smartphone and tablet markets, and the Windows-like commoditizing effect that Android is having across mobile device makers, Motorola Mobility (like its competitors) have few options but to build their own user experiences.http://www.informationweek.com/news/229400147?cid=RSSfeed_IWK_AuthorsApparently, Android might not be good enough for Motorola Mobility. At least not as it comes in its plain vanilla form. <P> Based on my colleague Tom Claburn's <a href="http://www.informationweek.com/news/development/mobility/showArticle.jhtml?articleID=229400097">report</a> in <em>InformationWeek</em> speculating that Motorola Mobility is developing its own mobile Web operating system, Motorola is sending a pretty clear signal to Google and the market that it will need its own secret sauce if it's going to successfully compete against the likes of Samsung, Acer, HTC, and a slew of other hardware manufacturers who together are essentially commoditizing Android. As more manufacturers come to market with Android devices with the same basic chipsets, multi-touch displays, camera, and audio configurations, the opportunities for hardware differentiation are rapidly dwindling. So, where else is there to turn but the software? <P> As Claburn reports, Motorola Mobility has been quietly assembling its own dream team whose pedigree lies in operating system development. Wrote Claburn: "Over the past nine months, Motorola Mobility has been hiring engineering talent that would well-suited to create a new mobile operating system. Its team appears to include a significant number of ex-Apple and Adobe personnel, including Gilles Drieu, VP of software engineering at Motorola Mobility, Benoit Marchant, director of engineering at Motorola Mobility, and Sean Kranzberg, also a director of engineering at Motorola Mobility." <P> So far, Motorola Mobility hasn't confirmed or denied its plans to <em>InformationWeek</em>, but has said that it remains "committed to Android as operating system." Claburn cites one analyst -- Deutsche Bank's Jonathan Goldberg -- as saying that he heard the new Moto OS rumors as well. My colleague Fritz Nelson is at the CTIA telecommunications conference this week and, among other things, is trying to find more insiders to comment. <P> <em>Editor's note 3/23 3:06 PM ET: A Motorola spokesperson said that the company will not comment on rumors, only saying that the company is fully committed to Android as its mobile OS. When pressed with other Motorola statements about the work being done on the company's own efforts, the spokesperson said that it is interested in what is happening with HTML5 and mentioned the <a href="http://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/WEBTOP/Meet-WEBTOP">Webtop solution that runs the Motorola Atrix</a>. Reading into that, we might jump to the conclusion that a slightly client-less OS could be where the company wants to continue experimenting. Additionally, several readers contacted InformationWeek about Motoblur, a technology that Motorola has used to skin Android on certain models. Some comments appear in the comment section below.</em> <P> The question is, what exactly is Motorola up to? Here at <em>InformationWeek</em>, we've narrowed the news down to two possible outcomes. The first is, as Claburn suggests, that Motorola plans to develop its own Web-friendly mobile operating system. There is another option though. Motorola Mobility could very well stay committed to Android while at the same time differentiating its Android-based devices by developing its own user interface. <P> If Motorola Mobility developed its own user experience layer to run on top of Android, it wouldn't be the first time that a mobile device maker looked to differentiate its hardware through a proprietary user interface. From CTIA yesterday, Nelson <a href="http://www.informationweek.com/video/847351272001">filed a video report</a> showing a 3D interface that HTC has added to Samsung's newest EVOs. HTC has also been outfitting its Android devices with <a href="http://www.htc.com/www/htcsense/index.html">HTC Sense</a> -- a user experience technology designed to put "people at the center by making phones work in a more simple and natural way," according to a HTC <a href="http://www.htc.com/www/press.aspx?id=124748&lang=1033">press release</a> from last year. Additionally, Samsung has developed a drag-n-drop user experience layer for personalizing Android devices called <a href="http://www.samsung-f480.com/">TouchWiz</a>. <P> But, were Motorola Mobility to hedge its bets by developing its own full blown OS, the company wouldn't be without its justifications. According to Nelson, who has been testing an Android-based Motorola Xoom (that runs the latest Android 3.0 aka "Honeycomb" operating system), there are problems with the tablet. The biggest of these is that apps -- at least the ones he has been using -- routinely crash. Furthermore, third parties in the software development community have been critical of the Xoom's HTML5 support. <P> In a <a href="http://www.sencha.com/blog/motorola-xoom-the-html5-developer-scorecard/">blog post</a> last month, Sencha's Aditya Bansod concluded that "The Xoom browser is not ready for prime-time -- even for HTML4 -- and it urgently needs a patch update if Motorola wants the product to succeed." <P> Later in the post, Bansod went on to say: "We were excited about the first true Android operating system for tablets and had high hopes for a mobile browser that was as powerful as the platform. Sadly, the Xoom and Honeycomb are a real disappointment. We found consistent and reproducible issues in CSS3 Animations and CSS3 Transitions among other things. We had issues where the browser either hung or crashed. Regular scrolling was slow or below full frame rate. We had issues where media playback failed or performed incorrectly. At times it felt like we were using a pre-production device, but we bought our test device from a Verizon Wireless store." <P> Nelson also says that the Xoom's browsing experience leaves much to be desired. For example, compared to an iPad, the Xoom has major problems displaying colors accurately when browsing Web pages. <P> If Motorola were to develop its own operating system, it wouldn't be alone in playing both sides of the fence, either. Samsung, for example, has abandoned Windows Mobile in favor of Android. It also has the open source-based Bada operating system in its stable. Bada is used internationally, but hasn't surfaced in a domestic U.S. device yet. Additionally, HP is in the market with its own WebOS (which came with the Palm acquisition) and, at the same time, HP CEO Leo Apotheker said he remains committed to launching mobile devices based on an ARM-compliant version of Microsoft's Windows. <P> In either case (building a new mobile OS, or a proprietary UI for Android), Motorola Mobility's incredibly deep ties with the wireless carriers could lead to a UI that better exposes the plethora of services that those carriers are desperately trying to use as both differentiators and upsell opportunities to drive additional ARPU (<a href="http://en.wikipedia.org/wiki/Average_revenue_per_user">average revenue per user</a>). <P> Meanwhile, what do you think Motorola is up to? Let me know by writing to me or leaving your thoughts in the comments section below. <P> <em>InformationWeek editorial director Fritz Nelson contributed to this story.</em> <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2011-03-17T17:59:00ZOkta Shows Single Sign-On Service For Cloud AppsTechWebTV catches up with Okta at Cloud Connect 2011 to find out how the company is using its Active Directory-compliant single sign-on service to help enterprises easily give employees access to cloud services.http://www.informationweek.com/news/229301216?cid=RSSfeed_IWK_AuthorsWhereas many of the companies at Cloud Connect were showing off cloud management tools for provisioning private clouds and bridging the gap between private and public clouds, one company -- Okta -- was there dealing with another looming pain point: single sign-on (SSO) for the cloud (video appears below). <P> Sure, there are lots of standard authentication mechanisms coming out these days (eg: <a href="http://oauth.net/">OAuth</a> and <a href="http://openid.net/">OpenID</a>) to enable the idea of one sign-on to multiple services in the cloud. But they won't do businesses and enterprises a lot of good unless (1) they can be centrally managed in directory service fashion and (2) an enterprise's complete portfolio of cloud apps is supported by one or the other SSO scheme. <P> Not a big deal you say? Think again. The benefit of a directory service is that IT managers can grant or revoke access to a collection of resources in one fell swoop to an individual user, or to groups of users. If Mary in accounting needs access to the same five resources that the rest of accounting uses, she only needs to be added to the accounting group in the central directory service, which in turn should have already been enabled for those five resources. This sort of management is infinitely better and more scalable than managing each user's access to each resource, one at a time. <P> Whereas many companies have a directory service in place for resources on the local area network (often Microsoft's Active Directory), the rising tide of cloud-based services still remains an outlier. Access to popular services such as Salesforce.com are almost always managed separately from other cloud-based services. <P> At Cloud Connect, the folks from Okta showed me how they're trying to do for the cloud what Active Directory does for the local area network. Okta even integrates with Active Directory. <P> Here's the video: <P> <object id="flashObj" width="600" height="400" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=822910113001&playerID=771508516001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehba3c8QCvdCgVWaG2j8bRO&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=822910113001&playerID=771508516001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehba3c8QCvdCgVWaG2j8bRO&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="600" height="400" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object> <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2011-03-15T10:40:11ZHeadlines About Japan's Nuclear Crisis Could Be Way OverblownAn MIT research scientist has released a provocative essay that explains in layman's terms why not to be worried about the problems at Japan's nuclear reactors. The original version cited inaccuracies in media reports, but falls short of blaming the media for being sensationalist.http://www.informationweek.com/news/229300990?cid=RSSfeed_IWK_AuthorsSince this is not a column about information technology, I had serious doubts about publishing it on <em>InformationWeek</em>. But after sleeping on it last night, seeing this morning's headlines about another explosion at a Japanese nuclear reactor, and hearing people talking about it this morning at my local gym as though all of Japan was going to melt into the sea, I felt as though this was a story that was worth sharing with our readers. In rare cases, the importance of current events outweighs the efficacy of sticking strictly to IT-related stories. <P> Yesterday, via email, my father emailed me an essay by MIT research scientist Josef Oheman entitled "Why I'm not worried about Japan's nuclear reactors." According to Oheman's <a href="http://lean.mit.edu/index.php?option=com_content&view=article&id=845&Itemid=816">profile</a>, "it was an email he sent to his family in Japan. When his cousin posted it on his blog, it went viral." I can understand why. <P> Even for people like me who understand very little about how nuclear reactors are designed, it does a good job of explaining how the nuclear reactors in question are designed to protect the environment from even the worst of meltdowns. <P> For example, it explains what a fuel rod is: <P> "The nuclear fuel is uranium oxide. Uranium oxide is a ceramic with a very high melting point of about 2800 &#176;C. The fuel is manufactured in pellets (cylinders that are about 1 cm tall and 1 com in diameter). These pellets are then put into a long tube made of Zircaloy (an alloy of zirconium) with a failure temperature of 1200 &#176;C (caused by the auto-catalytic oxidation of water), and sealed tight. This tube is called a fuel rod. . . . The solid fuel pellet (a ceramic oxide matrix) is the first barrier that retains many of the radioactive fission products produced by the fission process. The Zircaloy casing is the second barrier to release that separates the radioactive fuel from the rest of the reactor." <P> The essay goes on to describe another incredibly important safety characteristic of the Japanese reactor's design: <P> "The containment structure is a hermetically (air tight) sealed, very thick structure made of steel and concrete. This structure is designed, built, and tested for one single purpose: <strong>To contain, indefinitely, a complete core meltdown.</strong> To aid in this purpose, a large, thick concrete structure is poured around the containment structure and is referred to as the secondary containment." <P> It talks about how the explosions damaged the reactor building, which serves no purpose in the containment of radioactive material release, and how the nuclear crisis at Chernobyl is not projectable to the Japanese situation due to significant differences in design. Then, it goes on to describe the nature of the explosions that have so many people worried: <P> "In order to maintain the pressure of the system at a manageable level, steam (and other gases present in the reactor) have to be released from time to time. This process is important during an accident so the pressure does not exceed what the components can handle, so the reactor pressure vessel and the containment structure are designed with several pressure relief valves. So to protect the integrity of the vessel and containment, the operators started venting steam from time to time to control the pressure....Some of these gases are radioactive fission products, but they exist in small quantities. Therefore, when the operators started venting the system, some radioactive gases were released to the environment in a controlled manner (i.e., in small quantities through filters and scrubbers). While some of these gases are radioactive, they did not pose a significant risk to public safety to even the workers on site.... <P> ...if there is enough hydrogen gas, it will react rapidly, producing an explosion. At some point during the venting process enough hydrogen gas built up inside the containment (there is no air in the containment), so when it was vented to the air an explosion occurred. The explosion took place outside of the containment, but inside and around the reactor building (which has no safety function). Note that a subsequent and similar explosion occurred at the Unit 3 reactor. This explosion destroyed the top and some of the sides of the reactor building, but did not damage the containment structure or the pressure vessel. While this was not an anticipated event, it happened outside the containment and did not pose a risk to the plant's safety structures." <P> In consuming this essay, there are a couple of points worth making. They don't suggest that you take the essay with a grain of salt. But the background is helpful in determining the reliability of the information. <P> First, Josef Oheman is not a nuclear scientist. Second, there was an original version of the essay (the one my father sent to me) that included passages that have since been edited out of the <a href="http://mitnse.com/2011/03/13/why-i-am-not-worried-about-japans-nuclear-reactors/">official version that's now published online</a>. For example, the following "reassuring" text was removed: <P> "A large and thick concrete basin is cast under the pressure vessel (the second containment), which is filled with graphite, all inside the third containment. This is the so-called 'core catcher'. If the core melts and the pressure vessel bursts (and eventually melts), it will catch the molten fuel and everything else." <P> The original version is also the version that talked about inaccuracies in the media: <P> "I have been reading every news release on the incident since the earthquake. There has not been one single (!) report that was accurate and free of errors (and part of that problem is also a weakness in the Japanese crisis communication). By "not free of errors" I do not refer to tendentious anti-nuclear journalism -- that is quite normal these days. By "not free of errors" I mean blatant errors regarding physics and natural law, as well as gross misinterpretation of facts, due to an obvious lack of fundamental and basic understanding of the way nuclear reactors are build and operated." <P> Even though these and other comforting passages have been deleted, the official edited version is far more reassuring than any news report or headline that I have seen and is now published and maintained with updates at <a href="http://mitnse.com/">MIT's NSE Nuclear Information Hub</a> where, according to Oheman's profile, "The original blog will be ... managed by a team of experts from MIT's Department of Nuclear Science and Engineering." <P> Looking at the portion of the text that has so far survived that department's scrutiny, I personally feel a lot better about what's happening at the Japanese nuclear reactors. For the sake of Japan and the world, I pray that Oheman is right. I also try to reconcile what I've learned from Oheman's essay with the eye-popping headlines that continue to dominate most of the main news sites. Take it from someone who is in the media: they're written to get clicks (just like the headline to this column). <P>2011-03-10T12:37:43ZCA Shows Prowess Of Visio-Like Cloud Deployment And Management ToolCA Technologies was one of the many systems providers on hand at Cloud Connect in Silicon Valley that were showing off point-and-click cloud provisioning and management tools.http://www.informationweek.com/news/229300680?cid=RSSfeed_IWK_AuthorsFor those of you who remember how Microsoft Visio could be used as a tool for designing business processes and then churning out <a href="http://en.wikipedia.org/wiki/Business_Process_Execution_Language">BPEL-compliant</a> XML based on those designs, imagine if you could use Visio diagrams to similarly churn-out a virtual data center or private cloud configuration. Reminiscent of the graphical <a href="http://www.informationweek.com/news/services/saas/showArticle.jhtml?articleID=212701237">Q-Layer technology that Sun acquired</a> back in 2009, CA Technologies was at <a href="http://www.cloudconnectevent.com">Cloud Connect</a> showing off a graphical tool for designing and deploying complete stacks of software (and the virtual hardware it runs on) called <a href="http://www.3tera.com/AppLogic/">AppLogic</a>. The technology was added to CA's portfolio when the Islandia, N.Y.-based company <a href="http://www.informationweek.com/news/software/infrastructure/showArticle.jhtml?articleID=223100620">acquired 3Tera</a>. <P> A video of AppLogic in action (taped at Cloud Connect) is embedded below. <P> What makes AppLogic special is the way a complete stack can be visually designed using a Visio-like drag and drop interface. Before such a stack can be designed, the different components of that stack have to pre-exist as discreet "objects" that can be dragged into the design. AppLogic comes with an immense list of predefined objects, many of which are based on open source technologies. For example, one such predefined object could be an application server based on Apache Tomcat. <P> The reason most of the pre-defined objects are based on open source is that AppLogic can actually deploy any of the objects in its catalog. With open source, AppLogic can't run afoul of any licensing polices when deploying software. To the extent that it actually installs software, AppLogic essentially behaves as a distribution channel and for that reason, it cannot freely include Windows-based objects (or other non-open source technologies) in its catalog. But, licensees of AppLogic are free to create their own Windows-based objects based on their licensing arrangement with Microsoft. The same goes for creating and deploying other "objects" that are based on proprietary software. <P> As objects are dragged onto AppLogic's canvas, they can be connected to form a soup-to-nuts software stack. Objects don't necessarily have to be one discreet component of a stack. Any subset of a stack can be objectized for re-use as can be an entire stack itself. These completely objectized stacks basically serve as templates that can be deployed as often as needed. <P> For businesses running a private cloud that must be charged-back to the departments that are using it, AppLogic has a detailed billing feature that can bill based on usage of specific stack components (CPU, applications, disk, etc.). <P> Here's the video that was taped at Cloud Connect. <P> <object id="flashObj" width="600" height="400" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=818951492001&playerID=771508516001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehba3c8QCvdCgVWaG2j8bRO&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=818951492001&playerID=771508516001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehba3c8QCvdCgVWaG2j8bRO&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="600" height="400" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object> <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2011-03-07T12:01:25ZCisco Goes After 'Underserved' Mid-Market With VoIP SolutionCisco has packaged the core technology behind its Unified Communications Manager portfolio for companies of 300 people or less.http://www.informationweek.com/news/229300475?cid=RSSfeed_IWK_AuthorsAt <a href="http://www.enterpriseconnect.com/orlando/">Enterprise Connect 2011</a>, Cisco came out swinging with a mid-market voice-over-IP (VoIP) solution that, according to company officials, puts it in a game that it hasn't played in until now: IP-based voice telephony and videoconferencing for companies of up to 300 people. <P> While in Orlando, I caught up with Cisco product manager Nihal Mirashi for a video interview about the news. That video is embedded below. The new product from Cisco is called the Unified Communications Manager <a href="http://www.cisco.com/en/US/products/ps11370/index.html">Business Edition 3000</a> and like a great many of the VoIP solutions on display at Enterprise Connect, it consists of a central piece of hardware (the VoIP "switch") to which several of Cisco's VoIP handset models can be connected. <P> At the low end of the compatible handsets is a very basic desk phone; at the high end, a $525 Bluetooth-enabled video phone for videoconferencing. The video below gives you a good look at all of these handsets, including the video phone, shown at the very end. <P> So, how does Cisco expect to compete in the mid-market? According to Cisco general manager and VP Steve Slattery (with whom I spoke off-camera), the key to competing in the mid-market is to get the resellers excited about selling the solution (vs. other ones that they might recommend). Slattery said that, with the Business Edition 3000, Cisco is accomplishing three things. <P> First, at a ridiculously low price point, starting about about $100 per user (including the low-end deskphone), the reseller gets to offer a solution that's highly competitive with any other offering in the market. Second, even at $100 per user, Slattery says resellers will make more margin on Cisco's solution than any of the others on the market (a statement I couldn't confirm). Finally, Cisco believes that the setup, which involves a browser-based wizard, makes installation of the systems so simple and fast that resellers won't necessarily have to send highly trained VoIP experts into the field to get the installations done. Given how fast an installation takes, one net result could also be a time savings. Whoever is doing the installation can expeditiously move on to the next task. (The browser-based wizard is also shown in the video.) <P> As also can be seen in the video, the Unified Communications Manager Business Edition 3000 also has a port for connecting to the public switched telephone network (PSTN) where calls can be routed to and from external callers. <P> Here's the video: <P> <object id="flashObj" width="600" height="400" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=814345087001&playerID=771508516001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehba3c8QCvdCgVWaG2j8bRO&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=814345087001&playerID=771508516001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehba3c8QCvdCgVWaG2j8bRO&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="600" height="400" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object> <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2011-03-02T20:40:36ZSnom Intros VoIP Server Hardware, DECT PhonesAt Enterprise Connect in Orlando, snom releases a turnkey hardware server to go with its snom ONE VoIP server software, potentially easing integration challenges for users preferring more of a complete system from a single vendor (see the video).http://www.informationweek.com/news/229300094?cid=RSSfeed_IWK_AuthorsWhile at <a href="http://www.enterpriseconnect.com">Enterprise Connect</a> in Orlando, Fla., I paid a visit to snom's booth to find out more about some of their recently introduced products. The video of my interview with snom COO Mike Storella is embedded below. But first, before describing the new products, it might help to understand what exactly snom does. Until I met with the folks from snom, I knew the name but not much about its systems. <P> <a href="http://www.snom.com">Snom</a> is one of the many companies (Enterprise Connect is blanketed with them) that can help small to midsized businesses ditch their expensive TDM PBXes (time-division multiplexed, public branch exchanges, aka "telephone switches") with an entirely VoIP-based infrastructure. Whereas many players in the VoIP market make the actual hardware that can replace the old switch, snom has over the recent past elected to offer a software version of the VoIP server that can run on any properly configured Intel-based server (for example, a Dell server). <P> Snom offers a 10-user version of the software -- dubbed snom ONE -- at no charge. Users of the free edition must use snom's handsets or deskphones. Beyond that, snom charges for the software and offers two pre-configured systems for 20 users and 150 users. While snom's phones are not required with the paid version (snom ONE supports SIP-compatible phones), the latter of the two (the "Blue" edition) not only scales to 150 users, it can also support multiple entities at once. This could come in handy for the lessors of shared office spaces where phone service is provided as a part of the rent package to tenants. Users of snom's systems get all the creature comforts that one would expect from a traditional telephone switch like automated call attendants, on-hold music, <a href="http://en.wikipedia.org/wiki/Line_hunting">hunt groups</a>, and voice mail. <P> Snom ONE is also capable of routing calls to and from the PSTN (public switched telephone network). Users can configure snom ONE to connect directly to the PSTN provided the server is properly configured with an FXO (foreign exchange office) or equivalent port for bridging the server to some PSTN infrastructure. Or, instead of managing your own bridge to the PSTN, you can outsource that routing function to a <a href="http://www.siptrunk.org/whatissiptrunking.php">SIP trunking</a> provider like Vonage. <P> <img src="http://img.cmpnet.com/informationweek/blogs/2011/03//data_snom_one_plus_en_v100__4_.pdf.jpg" alt="data_snom_one_plus_en_v100__4_.pdf.jpg" border="5" width="164" height="264" align="right" />At Enterprise Connect, snom was showing off two of its latest products. The first of these was a turnkey hardware server that runs the snom ONE software, thereby eliminating the need for users to worry about whether or not the software will run properly on an Intel server of their choosing (though that option still exists). According to Storella, the <a href="http://www.snom.com/en/products/ip-pbx/snom-one-plus/">snom ONE plus</a>, as it's called, is completely certified to run the software. It also has enough expansion slots to support pretty much any PSTN configuration (see chart, right, for list of possible PSTN options). When coupled with the "Yellow" edition (supports 20 users), the total cost of the system is around $2,100 (not including phones) and when coupled with the "Blue" edition (150 users, multi-domain), the cost goes up to around $4,000. <P> Additionally, for users wanting a bit of mobility, snom was also showing off the <a href="http://www.snom.com/en/products/voip-dect-phones/snom-m3/">new M3 DECT-based cordless phone</a>. DECT is a wireless technology found in a lot of residential cordless phones and supposedly offers better sound clarity over longer distances. A single base-station can support up to nine M3s, said Storella, and the initial entry package of a base station and two M3's costs $259. The base station must be connected to a snom ONE-based server (snom's hardware or your own Intel-based server) through a local area network. Here's the video: <P> <object id="flashObj" width="600" height="400" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=808245591001&playerID=771508516001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehba3c8QCvdCgVWaG2j8bRO&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=808245591001&playerID=771508516001&playerKey=AQ~~,AAAAAF14eAc~,GZC-YoxXnehba3c8QCvdCgVWaG2j8bRO&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="600" height="400" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object> <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)</p>2011-02-09T18:18:00ZUnder the Radar Conference To Prove (Again) Why CIOs Must Work With StartupsIf you think it's too risky to do business with startups, think again. Some of the biggest brands in the world are placing their IT bets with startups and the Under the Radar conference is where they get to find and vet them.http://www.informationweek.com/news/229211123?cid=RSSfeed_IWK_AuthorsSometime early last year (2010), <a href="http://www.dealmakermedia.com">Dealmaker Media</a> CEO Debbie Landa reached out to me and asked if I would agree to co-host the springtime edition of her <a href="http://www.undertheradarblog.com/">Under The Radar</a> conference in Silicon Valley. There are two editions of "UtR": in the Spring, it's all about the cloud computing and in the Fall, the focus is on mobile. <P> The pretense of the conference is for the founders of startups in both the spaces to garner the attention of attending CIOs to see if maybe their innovations could play a role in keeping corporations on the leading edges of their industries. The venture community comes and lurks like an elephant in the room at UtR. That's because they know that corporate interest is one of the first indicators of a startup that could fill their coffers with gold bullion. <P> But the conference's pretense alone is a bit of risky proposition. If there's any single group of technologists that moves slowly and that prefers to stay with established, proven providers of technologies, it's CIOs. The old phrase "you never get fired for going with IBM" comes to mind. While that phrase doesn't exactly hold true anymore, metaphorically, the sentiment is still very real. <P> The way Sharepoint spreads like a weed where other, more innovative solutions (to the same problems that Sharepoint solves) exist is an example. Substitute "Microsoft" for "IBM" and maybe later "Google" for "Microsoft." Those of us who influence big technology decisions (and, as chief content officer for TechWeb, I'm now one of "us") get a little nervous around startups. We need to know that there'll be a throat left to choke when things get dicey (or at the very least, you'll have access to the intellectual property). <P> So, when Landa first invited me to come to UtR to emcee roughly half the sessions, it was a test of my assumptions that I couldn't refuse. I needed to know not just for myself, but for the sake of TechWeb's business technologist-oriented media properties like <em>InformationWeek, Network Computing</em>, and <em>Dark Reading</em> if there were CIOs out there who were willing to go out on a limb with startups. <P> Fast forward. Since co-hosting the first event, I couldn't wait to co-host the second Fall event (focusing on mobile technology) and now with that one behind us, Landa and I have roped <em>InformationWeek</em> editorial director Fritz Nelson into co-hosting the upcoming Spring/Cloud edition of UtR on April 28 in Silicon Valley. <P> What I saw and learned at the last two UtRs blew me and my assumptions away. The truth is that the worlds of mobile and cloud computing are moving at such lightspeed, that for some CIOs, the only choice is to go with the very startups that are fueling that momentum. Otherwise, the risk is that they'll get left behind. Now, this isn't to say that you should go and toss out all of your existing infrastructure and reconstitute it from nothing but technologies from startups. But what I am saying is that when it came to very targeted initiatives for which there was no incumbent solution provider (eg: tying mobile e-commerce to a social networking strategy), there was no shortage of CIOs and executives from giant household name brands that were in attendance at UtR, doing business with startups. <P> In fact, pretty much every entrepreneur that presented ended their presentation with a slide that listed their current customers. Few if any weren't doing business with at least one big name brand. In fact, not only did I walk away from the last UtR with all of my assumptions thoroughly torn to shreds, I walked away with the business cards of some entrepreneurs who may very well play a role in the direction that TechWeb takes when it comes to social badging in our communities and events. Most all of the promising startups in that space presented at the last UtR. <P> The upcoming UtR will showcase of 25 or so cloud startups. Like many of the entrepreneurs to have taken the UtR stage before, some of them will make it, others not. One cloud startup that first presented at UtR -- the rails-in-the-cloud provider Heroku --recently broke the bank when it was acquired by Salesforce.com. Another UtR alum and cloud outfit that is destined for stardom is Rightscale. Each year, before UtR wraps up, Landa invites selected alumni back to share with everyone in the room their tales of takeoff -- that point at which they're simply too successful to call themselves a startup anymore. All because some forward-thinking CIOs decided to take some risks. Risks that ultimately paid-off for them and the startups like Heroku and Rightscale that they relied on. <P> So, I'll be back, along with Fritz, hosting Under the Radar again on April 28. I will be opening the conference by interviewing Chris Weitz, Director of Deliotte about the growing disconnect between IT departments and various business units in the enterprise as a result of the increasing consumerization of the cloud. <P> After the opening interview, it will be the startups' turn to take the stage and pitch their ideas American Idol-style to various panels of judges that Landa and her team have hand-picked from the technology ranks of corporate America. The dialog is open, candid, and highly informative to everyone (technology decision makers and venture capitalists alike) in the room. Entrepreneurs usually leave the stage knowing whether they're onto something big (or knowing they have to go back to the labs for an adjustment). <P> The room fits about 400 people and there's still time for startups to <a href="http://www.undertheradarblog.com/nominate-to-present/">apply to present</a>. And, if you want to nominate a judge (CIO, CTO or VP level) to assess startups on stage, let the Under the Radar team know by visiting the <a href="http://dealmakermedia.com/contact">UtR contact page</a>. Hope to see you there! <P> <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em></p> <P> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)</p>2010-11-04T21:42:00ZTwitter-Like Activity Streams: The New Center Of Gravity For The Social EnterpriseAlthough many social enterprise solution providers are betting their R&D fortunes on Twitter and Facebook-like activity streams, will lack of standards hasten adoption?http://www.informationweek.com/news/228200267?cid=RSSfeed_IWK_AuthorsWith the social enterprise cognoscenti due to descend on Silicon Valley next week for the <a href="http://www.e2conf.com/santaclara/">Enterprise 2.0 conference</a> (disclosure: the event is produced by <em>InformationWeek's</em> parent TechWeb), the debate over just what exactly is the "social enterprise" will once again be open for discussion. Most of those cognoscenti know it when they see it (or at least claim to) and many armchair quarterbacks (the millions of Twitterati whose 140 character profiles say "social media expert") will likely say, "oh, you mean Facebook for businesses, right?" <P> In the context of running a modern organization, the main question is whether the category is defined by a set of products (Jive, Chatter, Yammer, etc.) that attempt to democratically herd the wisdom of the organization and its constituencies (i.e.: customers, stockholders, etc.)? Or is it simply about any means to one end: efficient collaboration? If the latter, where does the line get drawn? Does email -- a decades old technology -- count? What about Lotus Notes (etymologically the progenitor of the social enterprise's ancestral "groupware")? For that matter, maybe FTP qualifies (for you twenty-somethings that see the world through a series of AJAXy web forms, that's the File Transfer Protocol - arguably the first means of electronic file sharing). <P> While the boundaries remain a subject for debate (even one that burns brightly within the confines of TechWeb's firewall), the center of gravity for the social enterprise became crystal clear at this past Spring's edition of E2 in Boston. It's the activity stream. <P> The world has Twitter to thank for the popularization of activity streams. But it alone isn't responsible for making activity streams the center of gravity for the social enterprise. <P> Twitter is for the most part one big massive activity stream. Networks like Friendfeed (now a part of Facebook) and Tumblr did a good job of taking it a step further by viewing all other social sites (Twitter, Flickr, YouTube, etc.) as a federation of networks from which to extract and aggregate events into silos of personal lifestreams. With IT people and the general counsels' offices equally aghast at the willingness of junior employees to collaboratively leverage these great new "tools," solution providers like Yammer (the so-called "Twitter for enterprise") stepped in to privatize the activity stream ("OK kids, go for it, but keep it inside the fiewall, will ya?"). Eventually, Facebook ripped a page out of every social network's playbook, putting the idea of federated activity streams and event aggregation on steroids. At the last E2, I lost count of the number of times I heard "Facebook for enterprise." <P> As far as I'm concerned, I pay little attention to what people are saying and more attention to what people are doing. Maybe it's fool's gold for them, but, on behalf of the solution providers who were in the building, the last E2 also signaled the single biggest infusion of hardcore R&D cash into social enterprise yet. The shift was conspicuous. It was as if most of the existing vendors in the space and a whole bunch of new ones woke up to idea of the business activity stream and came to E2 to see whose solution would prevail. And where certain vendors missed the boat (for example, Microsoft's Sharepoint 2010), others like Newsgator were happy to step in and complete the portfolio for them (watch my <a href="http://www.informationweek.com/video/mastermix/110174024001">ReviewCam</a> of how Newsgator added activity streams to Sharepoint). <P> Not surprisingly, no two solutions were exactly alike and often, they leveraged their creators' existing portfolios. Cisco's Quad for example was masterful at sweeping up events from Cisco's solutions and dumping them into a funnel that emptied into one or more Quad-hosted activity streams (see <a href="http://www.informationweek.com/video/mastermix/110174024001">the demo</a> that Cisco's Murali Sitaram gave to my colleague Fritz Nelson). That's great if you've standardized on Cisco for a lot of your infrastructure. In some cases, event aggregation was a function of the partnerships that the solution provider had forged so far. For example, by the time of the Spring E2 event, IBM's cloud-based LotusLive was intermingling its native events with events from Skype and Salesforce.com. Although it wasn't present at this spring's E2, Salesforce.com's Chatter was another example of how activity stream solutions were playing to their creator's strengths. Not only can it feed off of events coming out of Salesforce.com (the company's namesake salesforce automation and customer relationship management solution), third party developers who participate in Salesforce's AppExchange can also easily integrate the events they generate into Chatter-hosted activity streams. <P> The more and more I saw these enterprise activity stream solutions, the more I wanted to call them micro-event management systems. The Holy Grail for this part of the social enterprise is for any solution to be able to integrate its own event production with anything external that's also capable of producing an "event." The next step is to filter and direct the resulting intermingled streams to users on the basis of some automatic or human-programmed relevancy. <P> The biggest obstacle to reaching this Holy Grail is a lack of standards. Events from one system should plug-and-play into any activity stream host. But such interoperability is a pipe dream today (<strong>Make sure you read my update below, regarding http://activitystrea.ms</strong>. Although they'd never say it, my sense is that most solution providers selfishly prefer that there be no standards during this embryonic stage of the industry. God forbid there should be a standard that neutralizes any handful of vendors' opportunity to dominate the niche, and wipe the others out. This lack of industry unity is tragic for at least a couple of reasons. <P> First, there are few if any organizations that don't collaborate with other organizations. If the promise of these social enterprise tools is really to take the friction out of collaboration, then, presumably, organizations would want that efficiency for inter-organization collaborations as much as they'd want it for intra-organization collaborations. But imagine being a lawyer, or an ad agency, or public relations firm who collaborates with hundreds of clients. Because there are no standards, should you be expected to tune into hundreds of your clients' activity streams, all on different platforms? The platforms they picked? Or should you be able to take your activity stream host of choice, and point it at your clients' systems -- gracefully collecting and organizing the events from each for your consumption? The same of course is true in reverse. If you're a client to that lawyer, ad agency or PR firm, do you even want to have to deal with the dissimilarities between systems to successfully collaborate? <P> Another reason this lack of unity is tragic is that the industry seems incapable of learning from its past. History has proven over and over again that the odds are against proprietary walled-gardens where open standards could blaze a path to interoperability. In contrast, adoption typically shoots through the roof when standards are in play, improving the business opportunities for all members of the ecosystem. <P> Philosophically, Novell is the closest to having the right vision. It's just that it may have placed its bet on the wrong horse. At the last E2, Novell demonstrated how, using Google's open <a href="http://www.waveprotocol.org/">Wave Federation Protocol</a> (WFP), the same activity stream could be hosted in both Novell's Pulse and Google's Wave. The idea being that if you picked Google's Wave as your company's activity stream host of choice and your ad agency picked Novell's Pulse as its activity stream host of choice, neither of you would have to compromise. Both of you could have visibility into the same events. But despite its open source nature, WFP is by no means a standard. Not only don't any other activity stream hosts or "event providers" support it, Google <a href="http://www.informationweek.com/news/software/open_source/showArticle.jhtml?articleID=226600016">discontinued development on Google Wave</a> itself earlier this year. Theoretically, work on WFP can carry on. But so far, there's been no rallying cry from the industry to get behind it. For all its good intentions, even Novell's Pulse is an island of technology. <P> The editors at <em>InformationWeek</em> see a lot of promise for this category of social enterprise solutions. But in the same breath, the lack of standards is enough cause for concern that I suggest you proceed cautiously as you evaluate your options. Nothing motivates solutions providers more than your money which is why I encourage you to use your buying power to raise the standards issue. On the industry side, if you're a solution provider and you're ready to have the standards conversation, there's no better time than at E2 to have that conversation and we (TechWeb) would be more than willing to organize and host it. Just let me know. I'm easy to find. <P> <strong>Update (11/5/2010):</strong> In response to this column, <a href="http://www.skypejournal.com">SkypeJournal.com</a> editor Phil Wolff <a href="http://twitter.com/evanwolf/statuses/577984247369730">pinged me on Twitter</a> to ask if I had heard of the <a href="http://activitystrea.ms">http://activitystrea.ms</a> standard. In that tweet, he says that it's "embraced" by Facebook, MySpace, Microsoft, and Google. I responded that I had heard of it, but in a context that it was a market failure. I was referring to Activate co-founder Anil Dash's on-stage interview of Twitter Platform/API Product Manager Ryan Sarver and Facebook CTO Bret Taylor at Web 2 Expo in New York which took place last month (video embedded below). <P> At 3:53 into the interview, Dash confronts Sarver and Taylor with a question about the need for standards and the failure of http://activitystrea.ms. Sarver responds first, elaborating on why the idea is too ambitious and Taylor follows up by agreeing with everything Sarver said. In other words, "Facebook" also agrees that a standard for activity streams is too ambitious. <P> On Twitter, Dash <a href="http://twitter.com/anildash/statuses/596437930868736">joined the conversation</a>, tweeting that "All those companies "embrace" &#91;http://activitystrea.ms&#93;, but there are no apps that use/depend on &#91;it&#93;." <a href="http://twitter.com/anildash/statuses/603518079606785">Dash goes on to say</a> (in response to <a href="http://twitter.com/dberlind/statuses/600984933896192">my question</a> about the difference between "embrace" and "use") that "Embrace costs nothing and, usually, means nothing." As more information comes to light, it may become fodder for another one of my columns here on <em>InformationWeek</em>. Here's the video: <P> <object style="height: 360px; width: 590px"><param name="movie" value="http://www.youtube.com/v/Ey8M9AMVhpA?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/Ey8M9AMVhpA?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="590" height="360"></object> <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2010-10-22T13:53:00ZHow Google's Street View Saved My Dirty UnderwearPrior to the existence of Google's Street View, solving this "killer" problem in the matter of minutes that it was solved would not have been possible. Thank you Google.http://www.informationweek.com/news/227900590?cid=RSSfeed_IWK_AuthorsImagine the horror. The New York City taxi cab you're in arrives at your destination, you pay the fare, get your receipt, exit the cab, close the door, and the driver guns the accelerator. He and his cab, and your dirty underwear (as well as other sundry items in your luggage that's in the cab's trunk) disappear into the bowels of Manhattan. <P> Actually, some items weren't quite so sundry. There's my special sack that contained all of my electronic chargers and USB cables. Also, the stereo Bluetooth headphones that I use for my workouts in the hotels and the heart rate monitoring strap that goes with my Garmin 405 GPS watch, my Norelco electric razor, and several articles of business clothing that were given to me as gifts by my father (ever since taking my first real tech job as a systems analyst at Swiss Bank, his "concern" for my business attire has adorned my closet). <P> I was in a panic. Not only that, there were only minutes to go before I was scheduled to videotape <a href=" http://www.informationweek.com/video/infrastructure/644126975001">a demo</a> with MaestroDev in the company's exhibit at Interop. This was my situation as I stood paralyzed outside the Jacob Javits Convention Center (the site of Interop) on Manhattan's West Side. Just to add insult to injury, it started to rain. <P> After realizing that my violent outburst of profanity wasn't getting me anywhere, I took out my receipt and dialed the number printed on it (311) for New York City's Taxi & Limousine Commission (TLC). Despair started to set in when it became clear that it could be another hour before an actual human came onto the line. <P> Parked directly in front of me were two New York City cops in a police car. As the rain poured down and not expecting them to do much about the situation, I walked up to the car and explained my predicament. One good reason to get a receipt from your NYC cabbie is so that your company will reimburse you for the expense. Another is that the taxi's unique 4 digit medallion number is printed on it. The cops asked for the medallion number and within a few minutes, while my phone was still stuck to my ear waiting for a human at the TLC to come onto the line, one of the cops produced a piece of paper with the name and address of the company that owned the cab. Hard as they tried (one of the cops had an iPhone and did his best), they were unable to mine the Internet for a phone number. <P> Even so, I had a name (Tops Cab Corp.) and an address. My luck had turned slightly for the better. <P> Suddenly, a human comes onto the other end of the TLC line! But the news gets worse. "Letama" can take a report by hand but can't do anything else for me (like maybe get a phone number) because the TLC's systems are down. She suggests I call back later when the terminal hold times will most certainly be longer. She also informs me that the next "shift change" (this is when all the cabbies return to their headquarters to end their shift) is at 5:00pm. My flight on JetBlue (Like!) is due to depart JFK at 4:35pm. Even if I found my way to Long Island City (where Tops Cab Corp is located) from the West Side of Manhattan (this means traveling clear across Manhattan and then over the East River) and camped out at the cab's headquarters, I would still miss my flight (not to mention the complete destruction of my work day at Interop). <P> I ran into the Javits center, popped open my notebook, connected to the Internet from Interop's Network Operations Center (NOC), and conducted my own search for Tops Cab Corp thinking that, for sure, I'd be able to do better on my Mac than the cop did on his iPhone. Still, no number. <P> Tap, tap, tap. I had a four-letter explicative for each roll of my fingertips on the table next to my Mac. <P> But, as Google's Marissa Meyers has famously said, "It's not what you know, it's how you find it." On a wing and a prayer, I plugged the address for Tops Cab Corp into Google Maps. Up came a map with a pin stuck straight into the heart of Long Island City in Queens, NY. <P> And then, I clicked "satellite" which, as most everyone familiar with Google Maps knows, toggles the view from map mode to last-taken-satellite-picture mode. I zoomed in as tight as I could to put myself into Google Map's Street View mode and Voila! As you can see from the screenshot below, not only did I have a perfect view of Tops Cab Corp's headquarters, but there was a huge sign hanging on the fence with the company's phone number. <P> I called. A gentleman name Wiley picked up the phone. I explained what happened. He asked if I had the medallion number. After feeding it to him, he said, "That's Roberto. I'll give you his cell number and you can call him directly." <P> Seconds later...."Hello.. Roberto? I'm the guy you just dropped off at the Javits Center. You have my luggage in your trunk." <P> Fifteen minutes later (the total episode lasted about 40 minutes), Roberto pulled up to the front curb of the Javits Center where the sun was shining and my dirty underwear was returned. He refused to take an additional tip from me (he probably had to turn down a fare or two to get back to the Javits Center so quickly) and apologized profusely for the mistake. <P> Thank you to the cops who helped (I wish I had your badge numbers). Thank you Google. And thank you Roberto. I made it to my flight with all of my belongings and even though the flight was running behind (as late afternoon flights at JFK so often do), it didn't matter. I had enough good luck for one day. <P> Oh, and if you missed Interop, be sure to check out all of <em>InformationWeek's</em> <a href="http://www.informationweek.com/news/interop/">Interop Special Report</a> which is chock full of news and videos taken directly from the show floor. <P> <img src="http://farm2.static.flickr.com/1080/5105295517_e632ffc078_o.jpg"> <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2010-10-14T14:22:00ZOops. They Virtualized It Again.There once was a day when Interop was wall-to-wall hardware. But times-are-a-changing as that hardware gives way to software and that software can be delivered as a pre-configured virtual machine-based appliance.http://www.informationweek.com/news/227800056?cid=RSSfeed_IWK_AuthorsWhen I finally got around to hitting the publish button on my most recent <a href="http://www.informationweek.com/news/software/server_virtualization/showArticle.jhtml?articleID=227701324">Interop NYC preview story</a> -- the one about network fax vendor Sagemcom that had virtualized what used to be hardware into software -- I couldn't help but wonder what other former hardware solutions were getting the cost stripped out of them by going totally virtual. <P> Interop NYC (register <a href="https://interop.reg.techweb.com/newyork/2010/Registrations">here</a>) starts next week on Oct 18 and <em>InformationWeek</em> plans to be there in force covering the event in stories, still images, and video. <P> Of course, in Sagemcom's case, going completely virtual might not have been possible had it not been for the development of a Fax over IP standard. In the old days, networked-based fax servers still had to route fax transmissions coming from client PCs into the telephony domain; either the public switched telephone network (PSTN) or a T1 line. Like VoIP, FoIP makes it possible to eliminate the telephony domain altogether. Come to think of it, I wish my Lexmark multifunction device at home was on FoIP. <P> The point is that once IP became a viable transmission medium for faxes, network fax products could be reduced to software only solutions and once a solution goes software-only, the next obvious step is to virtualize it, and the next obvious step is to appliancize it. In other words, Sagemcom could just as easily sell its network fax solution (XMediusFax) as a prebundled, preconfigured software appliance that includes the application software and the operating system it runs on (Windows Server). <P> Sagecom could sell software appliances that are ready to run on virtual machines (VMs) from VMware, Microsoft, Citrix, and Red Hat. When customers take delivery (preferably through download), they just pick a target system that's already running their VM platform of choice, copy the files and fire up the appliance. <P> The point is that just the same way that the packet switching capabilities of TCP/IP were able to reduce building-sized telephone switches into pizza-box sized routers, virtualization is taking the elimination of hardware to a whole 'nother level leaving not the question of what will get virtualized and appliancized next, but rather, what won't? <P> For example, if asked what my expectations would be before visiting one of the many WAN optimization solution providers' booths at Interop, my answer would be simple: rack mounted gear with lots of cables poking out the back, blinking lights on the front, and undoubtedly, some units with lucite cases so that attendees could peer at the ASICs that did all the dirty work of compressing and optimizing traffic across private WANs or the Internet. <P> But if Certeon had a booth (it doesn't, but its co-founder Shawn Cooney is <a href="http://www.interop.com/newyork/conference/application-delivery-20.php#">speaking at Interop</a>), chances are you'd see nothing of the sort. More than likely, Shawn would reach into a fish bowl at his booth's reception desk (the fish bowls that usually contain the free schwag) and hand you a USB thumb drive. That's because what Certeon once sold only as hardware (a WAN optimizer called aCelera) is now available <a href="http://www.informationweek.com/news/infrastructure/WAN_optimization/showArticle.jhtml?articleID=227700325">only as a virtualized software appliance</a>. <P> In this business, unbundling your intellectual property from the silicon is practically suicide. After all, today's customers are the ones who are going to come back and buy the faster hardware next year, and the year after that, an so on. But as a virtualized appliance, all your customers have to do is move the virtual machine to a faster host -- one that in true consolidating-fashion, will make a bunch of other VMs run faster too. Competition apparently has this nasty way of forcing companies like Certeon to continue to innovate. Serve the customer's best interests (which these days is their budget), or become irrelevant. Survival of the fittest. <P> Evolution is working in your favor and that's what we at <em>InformationWeek</em> will be looking for as we hit the show floor at the Jacob Javits Center on Manhattan's West Side next week. Maybe we'll see you there. <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2010-10-13T21:10:00ZSagemcom To Show Virtualized Network Fax Solutions At Interop NYCFoIP (Fax over IP) is the kissing cousin to VoIP and Sagemcom will be at InteropNYC showing off it's FoIP-based network fax solution running on Cisco's AXP platform.http://www.informationweek.com/news/227701324?cid=RSSfeed_IWK_AuthorsWhile IT managers would mostly likely rank network fax about as low as a technology can get when it comes to a tech's sex appeal, one player in the space -- Sagemcom -- will be at Interop trying to convince the event's attendees otherwise. Like many of the other solution providers exhibiting at the NYC-edition of the IT event (starts Oct. 18, <a href="https://interop.reg.techweb.com/newyork/2010/Registrations">register</a>), Sagemcom has taken the virtualization route in an attempt to rejuvenate the otherwise moribund tech category. <P> Not exactly a household name (particularly in the domestic US), Sagemcom's roots can be traced to Interstar, a Montreal-based provider of networked fax solutions that dates back to the 1990's. It was then that a majority of the products that bridged computers to fax technology were hardware-based or "boarded" solutions: ones where physical boards that connected to the plain old telephone system (POTS) or T1 lines were deployed into the slots of servers that ran on network operating systems like Windows NT and Novell Netware. <P> One reason such boarded solutions were required in the 1990s is that TCP/IP was by no means a universal protocol for connecting all of the components in the fax food chain. PCs with documents to fax often "spoke" to their servers over proprietary protocols (eg: Novell's IPX) and telephone carriers were the most common intermediary between those and other servers (and fax machines as well). A board was necessary to bridge the dissimilar communications networks. <P> Over time, TCP/IP's ubiquity has made it possible to eliminate the friction associated with faxing over telephone networks. Fax servers can connect to other fax servers (or machines) over IP-based networks such as the Internet -- a method of connection called FoIP (Fax Over IP) for which a standard known as <a href="http://en.wikipedia.org/wiki/T.38">T.38</a> was ratified by the ITU standards body. <P> According to Sagemcom director of marketing and product management John Nikolopoulos, Sagemcom's ancestor Interstar was the first company to embrace the T.38 standard in its fax servers (a claim that <em>InformationWeek</em> has not verified). <P> According to Nikolopoulos, the ubiquity of IP-based faxing made it possible for most organizations to retire their boarded solutions. That's because there was no need to hop fax transmissions from one network (eg: a Novell-based local area network) onto the PSTN. With today's network servers already communicating over the IP protocol, the reduction of networked fax products to software-only solutions that run on those servers (eg: Windows Server) has opened up another opportunity for companies like Sagemcom: the ability to virtualize their software. <P> Today, Sagemcom has a Windows-based fax server called XMediusFax that's supported on any of the primary virtual machine offerings; VMware, XEN, and Hyper-V. But the key offering that Sagemcom will be showing off at Interop is a version of the software that runs on Cisco's Integrated Services Routers (ISRs). "It's the AXP version of XMediusFax" Nikolopoulos told <em>InformationWeek</em>. "AXP (<a href="http://www.cisco.com/en/US/products/ps9701/index.html">Application Extension Platform</a>) is basically the platform that application developers like us must write to in order for our software to run on a Cisco ISR." Sagemcom will be showing off the AXP version of XMediusFax in Cisco's booth (#121) at Interop NYC. <P> The availability of a FoIP-compliant fax server on Cisco's AXP platform gives IT managers a choice of deploying their fax servers onto a blade within one of Cisco's ISRs as opposed to directly on a Windows Server (or a Windows Server running in a virtual machine). According to Nikolopoulos, the AXP version is usually better suited to organizations with branch offices that might not have a local Windows Server infrastructure. <P> "The AXP version is ideal for SMBs or branch offices" said Nikolopoulos. "Whereas the Windows version supports up to 480 channels per server, the AXP version supports 24 channels." <P> As for cost, it depends on the configuration. According to Nikolopoulos, prices start in the sub-$10,000 range and run into the hundreds of thousands of dollars (based on the number of channels that must be supported). <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2010-10-11T20:47:00ZInterop In Advance: HyperCloud Claims To Overcome Server's Natural RAM LimitsAlthough it's relatively uncertified, a new type of RDIMM from Netlist targets memory bottlenecks, particularly in virtual machine-based consolidation exercises where a server's processors can support more VMs than its memory can.http://www.informationweek.com/news/227701137?cid=RSSfeed_IWK_AuthorsInterop NYC 2010 (Oct 18-22) begins one week from today and in this final stretch before the show, <em>InformationWeek</em> will be posting highlights for attendees to watch for (it's not too late to <a href="https://interop.reg.techweb.com/newyork/2010/Registrations">register</a>). One of those highlights will be server RAM from a company called Netlist. But it's not just any RAM. Netlist claims that this memory -- called "Hypercloud" -- is uniquely qualified to address the needs of cloud computing and datacenter consolidation (particularly where virtualization is in play). <P> The memory silicon itself may be a commodity (and Netlist claims Hypercloud's prices fluctuate accordingly), but what Netlist has done in Hypercloud is certainly not. <P> To understand Netlist's innovation, you first need to understand the math that goes into determining the maximum amount of memory that can be inserted into a server. It starts with the number of sockets into which a server's microprocessors are inserted. Many of today's Intel Xeon-based servers have two sockets. Each socket has a total of three channels for memory for a total of 6 channels. Each channel has three slots into which an <a href="http://en.wikipedia.org/wiki/Registered_memory">RDIMM</a> (registered dual in-line memory module) memory card can be inserted for a total of what on first blush appears to be a capacity of 18 RDIMMs per two-socket server. <P> Anyone who has taken Memory 101 also knows that the memory cards that go into a memory channel's slots cannot be mixed and matched. They must be identical. This is true, even of most notebook computers. The net effect of this "rule" is that the most amount of memory that can be loaded into a single memory channel is 32 G-Bytes. <P> The largest capacity <a href="http://accessories.us.dell.com/sna/productdetail.aspx?sku=A3138306&cs=19&c=us&l=en&dgc=SS&cid=27530&lid=627063">RDIMM from companies like Dell</a> has 16 G-Bytes of RAM on board. If one of those is used in the first of three slots and another (matching one) is used in the second of three slots, the memory channel will be maxed out at that point. The third slot is unusable because of another limitation per memory channel: the maximum number of 64-bit wide data areas or "ranks." Today's 16 G-Byte memory cards (like the aforementioned Dell product) are quad ranked cards; they have four ranks each. Unfortunately, memory channels can only handle eight ranks at a time. In other words, once the first two (of three slots) are occupied by four-rank cards, the rank limitation of the channel has been reached and the third slot must remain unoccupied. <P> Sadly, conventional efforts to make use of the third slot don't add up. For example, if you fall back to three 2-rank cards (each of which would be 8 G-bytes because the number of ranks is being halved), the most amount of memory that could be packed onto a channel would be 24 G-Bytes (3 slots x 8 G-Bytes = 24 G-Bytes) -- 8 G-Bytes less than the 32 G-Bytes that could be achieved with just two 16 G-Byte RDIMMs. <P> With each of the six channels (remember, there's three channels for each of the two sockets) being limited to two 16 G-Byte RDIMMs, the net effect is that the server can only take 12 RDIMMs (instead of 18, even though there are 18 physical slots). Six RDIMM slots (one per channel) must go unused and the maximum amount of memory that can be packed into the server works out to be 192 G-Bytes (12 RDIMMs x 16 G-Bytes per RDIMM). <P> Enter Netlist with HyperCloud. <P> According to Netlist director of business development Paul Duran, the company's HyperCloud 16 G-Byte RDIMM's appear to the system as two-rank RDIMMs instead of four-rank RDIMMs. "We make four physical ranks look like two virtual ranks to the CPU, and that's how you get double your memory" said Duran. <P> With HyperCloud RDIMMs occupying two of a channel's three slots, the memory controller only sees a total of four ranks (50% of the eight-rank max per channel). By creating such an illusion to a server, the third slot on each of the six channels can have another 16 G-Byte HyperCloud RDIMM inserted into it. The net result is that the server's maximum memory is increased by 96 G-Bytes (6 channels x 16 G-Bytes) from 196 G-Bytes to 288 G-Bytes. <P> But according to Duran, the benefits of HyperCloud don't stop there. Another well-known physical limitation of Intel's current memory architecture has to do with the power requirements of each conventional RDIMM. With only one RDIMM occupying the first of a memory channel's three slots, that memory channel can run at its maximum rated speed of 1333 MHz. But as soon as a second RDIMM is loaded onto the channel, the speed drops to 1066 MHz and when a third RDIMM is deployed, the speed drops even further to 800 MHz. "192 total G-Bytes per server at 1066 MHz is what everyone runs" said Duran (upon further inspection, the aforelinked Dell RDIMM is indeed rated at 1066 MHz). <P> According to Duran, for those relying on highly virtualized systems -- the operators of public or private clouds or just those IT managers who are using virtualization to consolidate their datacenters -- the ability to jump to 288 G-Bytes of memory running at 1333 MHz significantly changes the extent to which such a maxed-out server becomes a consolidation target. <P> "For example, an Intel XEON 5600 Westmere-based system will have 6 processor cores in each of its two sockets," said Duran. "Going off the commonly accepted assumed maximum of a five virtual machines per core, a single system could have &#91;as many as 60 virtual machines running concurrently&#93;" (6 cores x 2 sockets x 5 virtual machines per core). Even with just 4 G-Bytes allocated to each machine, you'd need 240 G-Bytes of memory. When it comes to virtualization, the system memory is what turns out to be the bottleneck." <P> <a href="http://www.enderlegroup.com">Enderle Group</a> principal analyst Rob Enderle said HyperCloud looks promising but cautioned that short of certification from the software providers whose wares would be expected to run on such a system, IT managers should be prepared to conduct extensive tests before assuming the extra memory will make a difference. <P> "The machine should be thermally capable of filling all its slots," said Enderle. "The risk is more on the software side than the hardware side. Applications are often written and tuned with the idea that some limitation is in place. So, if you lift the limitation, it's possible that the application might act in some unanticipated manner." Enderle said that getting some certification from application providers would go a long way towards making IT managers feel comfortable running with such an unorthodox configuration. <P> Duran said that in terms of hardware certification, that Netlist was working with all the "usual suspects" but could only publicly mention Supermicro and Viglen as manufacturers that Netlist has worked with to certify its memory. <P> On the software side, HyperCloud has not been validated by any application or software providers. However, raising the memory bar from 192 G-bytes to 288 didn't seem to phase VMware product marketing group manager Mark Chuang. Via email, Chuang told <em>InformationWeek</em> that "VMware validates vSphere to a maximum physical limit, but that is a validation limit, not an 'optimization' point, per se. In ESX 4.1, we already support up to 1TB of physical RAM per server, regardless of the memory configuration (size of DIMMs, etc)." <P> The retail price for a 16 G-Byte HyperCloud RDIMM is currently around $1200. But Duran warned that as with all other memory products on the market, HyperCloud's prices are subject to fluctuation. <P> Netlist will be exhibiting at booth 611 in Interop's Cloud Computing Zone. <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2010-10-08T11:47:00ZThe 4 C's Of Interop NYC: Cloud Computing, Consolidation, Consumerization, And CIOsMore than half of the Interop registrants surveyed anticipate that their IT budgets will get a much needed boost in 2012. So where will they be spending that money? Interop general manager Lenny Heymann tells <em>InformationWeek</em> that cloud and consolidation are on the top of the list which is why they're themes at this Fall's event.http://www.informationweek.com/news/227700406?cid=RSSfeed_IWK_AuthorsInterop NYC (the Fall version of the largest IT show) is just around the corner (Oct 18-22, <a href="https://interop.reg.techweb.com/newyork/2010/Registrations">register here</a>), and <em>InformationWeek</em> editorial director Fritz Nelson recently sat down with Interop general manager Lenny Heymann with the video tape rolling to talk about the main themes of this year's program. After watching the video (watch below), the three themes that rise to the top are cloud computing, consolidation, and the consumerization of IT with the undertow to all three being the future of the datacenter. Not mentioned in the video but clearly an important theme is a 2-day seminar that's just for CIOs and CIO wannabes: <a href="http://www.interop.com/newyork/conference/cio-bootcamp.php">CIO Boot Camp: Imagination Delivered -- CIO as Innovator</a>. <P> According to Heymann, over half of Interop's IT professional attendees expect to get a boost in their 2012 budgets with private clouds and one of the keys to running them -- virtualization technology -- being the main economic drivers to how those budgets will be spent. One of the highlights of Interop NYC is a two day instructional enterprise cloud summit, the first day (Monday, Oct 18) of which is dedicated to the <a href="http://www.interop.com/newyork/conference/enterprise-cloud-summit-private-clouds.php">art of running private clouds</a>. (The second day of the summit, Oct 19 <a href="http://www.interop.com/newyork/conference/enterprise-cloud-summit-public-clouds.php">focuses on public clouds</a>). <P> Additionally, Citrix and Microsoft -- two of the big four providers of virtualization technologies (the other two being VMware and Red Hat) will be among the many exhibitors on the show floor discussing their wares: XEN Enterprise and Hyper-V respectively. Also on-hand will be many of the enablers for virtual machine technology, from the big like HP (which runs a sizeable private cloud portfolio) to the small like Netlist whose HyperCloud technology breaks through the physical memory ceiling of many servers. According to HyperCloud director of business development Paul Duran, with the prevalence of high speed networks like Gigabit Ethernet and Infiniband, the only remaining physical bottleneck to getting more performance out of servers is their native memory limit: one that HyperCloud claims to have broken through. <P> <strong>Private Clouds And Consolidation</strong><br /> Private clouds "happen" when, behind their firewalls, organizations embrace some of the main principles of cloud computing such as on-demand compute power and highly automated optimization of resource utilization. Virtualization technology -- where entire systems (eg: a physical server, its operating system, and all the software running on it) are encapsulated into software modules ("virtual machines" or "VMs") -- has been the lynchpin to making the most of under-utilized servers. With virtualization technologies, IT managers can take 20 physical servers, each of which originally ran at 25% of their capacity, virtualize them, and pack them into five or six physical servers thereby eliminating the costs associated with running as many as 14 or 15 of the physical machines. Virtualization thusly a key opportunity to consolidating a datacenter. <P> One of the other big advantages of virtualization is the ability to move those virtualized systems (the VMs) from one physical machine to another on an as-needed basis. For example, if a VM requires about 1/4th of the resources from the physical machine it's running on, but periodically needs more resources, it can be easily moved (almost as simple as copying a file) to another machine that has the spare resources to support that peak demand. According to Heymann, the automation of these and other datacenter management tasks -- where VMs are moved around in a constant vigil to optimize physical resource utilization -- is a hotbed of activity that will be well-represented at Interop NYC. Part of the event includes an <a href="http://www.interop.com/newyork/conference/virtualization-management-day.php">all day program</a> that's just for IT managers wanting to go deep on virtualization management. <P> Another hotbed of conversation at Interop NYC will be the consumerization of IT. In the video, Heymann tells Nelson that it was one thing when individuals walked into the company with their own mobile gear, asking the IT department to enable that gear for connectivity to corporate resources. But now, a tipping point has been reached. Not only have IT departments started to see the value in the newer crop of mobile devices (iPhone, iPads, etc.), but a whole new wave of such devices is soon to arrive, driven largely by the Android operating system as well as recent announcements of business-ready tablets from RIM and Cisco. <P> Between the datacenter consolidation and public cloud deployments underfoot and renaissance in the enterprise mobile space, Heymann noted that the one slightly overlooked fundamental that IT managers are turning back to is the network management itself. Such efforts are sometimes putting data and applications (particularly Web-based apps) farther away from the devices connecting to them. As a result, those apps are slowing down and another look at why is deserved in order to complete what could ostensibly be thought of as an organization's Datacenter 2.0 plans. To address the need, attendees to Interop NYC will find both an <a href="http://www.interop.com/newyork/conference/application-delivery-20.php">Application Delivery 2.0 conference track</a> as well as offerings from several WAN optimization solution providers. <P> Using a variety of compression, caching, and congestion management techniques, WAN optimizers are designed to accelerate applications that are negatively impacted by latency that's common to distanced connections. One trend to watch for is the virtualization of the WAN optimization solutions. Companies like <a href="http://www.informationweek.com/news/infrastructure/WAN_optimization/showArticle.jhtml?articleID=227700325">Certeon</a> have already ditched their WAN optimization hardware-based appliances for virtual machine-based ones that can run on just about any VM platform. <P> Here's the video: <P> <embed src="http://c.brightcove.com/services/viewer/federated_f8/1568178642" bgcolor="#FFFFFF" flashVars="videoId=629252847001&playerId=1568178642&viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&servicesURL=http://services.brightcove.com/services&cdnURL=http://admin.brightcove.com&domain=embed&autoStart=false&" base="http://admin.brightcove.com" name="flashObj" width="486" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed> <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2010-10-07T14:19:00ZInterop in Advance: Certeon Virtualizes WAN Optimization And Secure TunnelsAs datacenter consolidation and cloud computing threaten the performance of applications, WAN optimization solutions will being "going virtual" at Interop NYC in an effort to address myriad deployment scenarios.http://www.informationweek.com/news/227700325?cid=RSSfeed_IWK_AuthorsInterop NYC (Oct 18-22, <a href="https://interop.reg.techweb.com/newyork/2010/Registrations">register here</a>) is just around the corner and while Certeon co-founder Shawn Cooney won't have a booth to man, he is one of the speakers on a panel regarding <a href="http://www.interop.com/newyork/conference/application-delivery-20.php#">virtualized application delivery appliances</a>. It's a timely panel given how the emergent category of virtualized network infrastructure sits at the nexus of Interop NYC's three primary themes: cloud computing, virtualization, and datacenters. <P> According to Interop General Manager Lenny Heymann, IT managers are discovering how their efforts to consolidate datacenters or move to the cloud can be oppositional to delivering a consistent user experience. "By the time the consolidation or cloud exercise is over, the end user could end up much further away from the data than before, thereby degrading the user experience," said Heymann. "Everyone wants the same quality of service as the next guy regardless of where the data was housed. So, while the benefits of those consolidations are great, they don't outweigh the need to keep end-users happy." That need, according to Heymann, is why Interop's sessions on application delivery have comprised one of the event's more well attended tracks over the past few years. <P> <strong>A Mouthful: Virtualized Application Delivery Appliances</strong><br /> The phrase virtualized application delivery appliance sounds more intimidating than it actually is. The idea is basically to take what was once a piece of hardware that would sit in a rack in a datacenter and repackage the software that runs it as a virtual machine (VM) that can run on one or more of the common VM runtimes in the market such as Microsoft's Hyper-V. <P> According to Certeon CTO Donato Buccella, transmogrifying hardware into software makes more sense because of how it eliminates the premium associated with hardware-based appliances. "The trend has been to virtualize as many apps as possible" said Buccella. "&#91;It&#93; goes against buying a dedicated piece of hardware and putting it on a rack next to your lower cost higher performance commodity servers. Why buy more dedicated hardware?" Certeon makes aCelera; a WAN optimization solution that was once available as a hardware appliance but is now available only as VM technology that runs on XEN Enterprise, Hyper-V, VMware, and Red Hat KVM. Buccella claims that among its competitors, Certeon is the only one to support all four VM platforms (a claim that <em>InformationWeek</em> hasn't verified. <P> <strong>Hardware Appliances? Been There, Done That.</strong><br /> Indeed, given their reliance on Intel-compatible x86 technologies, there isn't much difference between an industry standard high volume (ISHV) x86 server and a hardware appliance. The bigger win on cost comes when IT managers take the virtualized version of a hardware appliance and run it along side other virtual machines in one physical server in a way that optimizes the utilization of that server. As ISHVs get more powerful over time, IT managers end up with even more cost leverage as more virtual machines can run side by side in one physical server -- a consolidation pattern that also yields savings on maintenance, energy, and space (very typical of the virtualization "pitch"). <P> Of the many appliances that could be found in a datacenter, WAN optimizers are perhaps some of the better candidates for being turned into virtual appliances as none of what they do requires special hardware and all of their rocket science is in their software. The goal of any WAN optimization solution is to eliminate a lot of the network overhead and inefficiencies that are associated with passing LAN traffic (eg: CIFS, SMB, TCP) over a WAN with the net result being an improvement in application performance. Buccella cited Microsoft Sharepoint as an example of an application that struggles when its traffic is passed over wide area networks. <P> <strong>A Homogenous Market</strong><br /> WAN optimization is typically achieved through proprietary compression and caching routines and with what Buccella calls "congestion management protocols." In addition to compressing data that's about to be sent over a pipe, WAN optimization solutions also maximize the utilization of network packets. Unfortunately, lack of WAN optimization standards means that the same WAN optimization technology must exist on both ends of a WAN connection. In other words, solutions from the different vendors won't interoperate. <P> In addition to optimizing private WAN connections, Buccella said that WAN optimizers make sense when traffic is being routed over shared networks such as the Internet or Multiprotocol Label Switching-based (MPLS) networks. Application of virtualized WAN optimizers (sometimes referred to as "soft WAN Optimization Controllers" or "soft WOCs") to the Internet also touches another one of Interop's key themes: Cloud Computing. <P> <strong>The Cloud Connection</strong> As more businesses take advantage of cloud-based Infrastructure-As-A-Service offerings like Amazon's EC2, their only option for optimizing traffic between a cloud provider's datacenter and their offices is to go with a software-based solution. That's because there's no way to co-locate a hardware appliance in a cloud provider's datacenter. <P> Looking forward, the trend towards appliance virtualization will very likely lead to some market consolidation of the vendors who's wares make sense to virtualize. For example, there's an entire category of appliances dedicated to securing WANs and networks that could be naturally coupled with the technologies designed to accelerate application performance over those WANs. Buccella said that in 2012, Certeon plans to add secure tunneling as well as IP NATting into aCelera's mix of features. <P> The aforementioned Interop panel on the emergence of virtualized application delivery appliances is scheduled to take place on Wednesday, Oct 20th at the Jacob Javits Convention Center in New York City. <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. He can be reached at <a href="mailto:dberlind@techweb.com">dberlind@techweb.com</a> and you also can find him on Twitter and other social networks (see the list below).</em> <P> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_70jph8rxfg_b"> Twitter: (<a title="http://twitter.com/dberlind" target="_blank" href="http://twitter.com/dberlind" id="mh0t">@dberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_73fmvzv6cb_b"> <a title="http://www.facebook.com/profile.php?id=660157570" target="_blank" href="http://www.facebook.com/profile.php?id=660157570" id="vr:d">My Facebook Page</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_71gx2cxmgh_b"> Flickr (<a title="http://flickr.com/photos/davidberlind/" target="_blank" href="http://flickr.com/photos/davidberlind/" id="s_yw">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_72dfk672ch_b"> YouTube (<a title="http://www.youtube.com/techwebtv" target="_blank" href="http://www.youtube.com/techwebtv" id="rbll">TechWebTV</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_74mj66nffk_b"> FriendFeed (<a title="http://friendfeed.com/davidberlind" target="_blank" href="http://friendfeed.com/davidberlind" id="oguj">davidberlind</a>)<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_79cqr82cd3_b"> Del.icio.us (<a title="http://delicious.com/dberlind" target="_blank" href="http://delicious.com/dberlind" id="b:4s">dberlind</a> )<br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_75cxkqqxdg_b"> <a title="Me on LinkedIn" target="_blank" href="http://www.linkedin.com/pub/0/27/739" id="p4w.">Me on LinkedIn</a><br /> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_77cbsws5fc_b"> Plaxo (<a title="http://davidberlind.myplaxo.com/" target="_blank" href="http://davidberlind.myplaxo.com/" id="t:44">davidberlind</a>)<br /> <P> <img style="width: 16px; height: 16px;" src="https://docs.google.com/a/masseventslabs.com/File?id=dhms4dtk_76hgxqxgf6_b"> Disqus (<a title="http://disqus.com/people/DavidBerlind/" target="_blank" href="http://disqus.com/people/DavidBerlind/" id="ozys">DavidBerlind</a>)<br /> <img style="width: 16px; height: 16px;" src="http://www.google.com/favicon.ico"> Google Profile (<a title="http://www.google.com/profiles/david.berlind" target="_blank" href="http://www.google.com/profiles/david.berlind" id="ozys">David.Berlind</a>)2010-09-24T17:17:00ZJetBlue: Anatomy Of A Social Marketing Failure? Or Success?To promote an All-You-Can-Fly-In-30-Days-For-$499 program, JetBlue attempted to disintermediate the traditional media and its own email marketing capability by relying solely on social media. But did it work?http://www.informationweek.com/news/227500673?cid=RSSfeed_IWK_AuthorsIn a giant green typeface, <a href="http://www.flickr.com/photos/12159002@N08/5001839929/in/pool-1530280@N22/">the placard</a> sitting on the JetBlue ticket counter at Logan International Airport welcomed "AYCJers." Beyond that, the placard offered few hints other than "30 days. Unlimited fun" and a Web address that pointed to Facebook: <a href="http://www.facebook.com/aycj">facebook.com/aycj</a>. <P> "Unlimited fun?" My curiosity was piqued. On business travel for four weeks running now, my fun tank has been running on empty. Might JetBlue have the antidote? I couldn't tell. The acronym "AYCJ" was practically a riddle. I took my seat near the gate, whipped out my notebook, jumped on Logan's free WiFi, keyed-in the cryptic URL and....nothing. <P> Well, almost nothing. In the top left hand corner was a big blue icon that said "All You Can Jet." OK, riddle partially solved. But if JetBlue was trying to promote something to its customers, it sure wasn't jumping off the page at me saying "CLICK HERE FOR FUN." Instead, I saw yet another familiarly formatted FaceBook Wall; this one full of entries from what appeared to be people who have nothing better to do but jet like Paris Hilton from one party to another as though money and the real world were of no concern. <P> Although there was no clear call to action, I used a FaceBook feature to "Like" the page (can't there be an "Unlike" button for those of us who change their minds? <i>Editor's Note: InformationWeek reader Niels used the comments section below to point out that the unlike link is in the lower left hand side</i>) which in turn enabled me to make my own post to the AYCJ wall. While I still didn't get the whole "AYJC" thing, I <a href="http://www.facebook.com/AYCJ?v=wall&story_fbid=148875781815855">posted</a> anyway: "Waiting for Flt. B6 1013 to JFK (in terminal C @ Boston Logan). Bunch of people heading to India are getting on this flight. Lucky them!" <P> Before I could poke around FaceBook any further, it was time to pack up and board my flight. As I took my seat on the plane, I thought about how JetBlue really screwed this social networking promotion up. I still had no idea what AYCJ was about. Fortunately, the couple sitting next to me did. It was then that I learned that JetBlue was running a program whereby customers could fly as many times as they wanted to from Sept 7 to Oct 6 for the low price of $499. Had I clicked the "Info" tab on the Facebook page, I would have found some of the details. But those other tabs are just the equivalent of fine print. No one reads them. Well, at least I don't. <P> The bottom line: if JetBlue was trying to promote this program to fliers like me in hopes of attracting more business (Virgin America is currently my favorite airline), it wasn't doing a very good job. Especially if it required other JetBlue customers to explain the program to me. <P> A social network marketing failure? Apparently not. <P> Referring to my experience, JetBlue corporate communications manager and social network lightning rod Morgan Johnston chided me "That was partially by design." <P> Johnston went on to tell me how, through the use of nothing but social networks like Twitter (where <a href="http://www.twitter.com/jetblue">@JetBlue</a> has nearly 1.6 million followers), it was only a matter of days before the Forest Hills, NY-based airline sold-out all of the passes it originally allotted to the AYCJ program. "The promotion started on Aug 17 and sold out in 2.5 days," he said. <P> As it turns out, the AYCJ placard, the FaceBook page as well as some other aggregation points (an <a href="http://www.flickr.com/groups/aycj/">AYCJ Group</a> on Flickr and the <a href="http://search.twitter.com/search?q=%23aycj">#AYCJ hashtag on Twitter</a>) are all part of a social networking backbone that JetBlue established for AYCJ customers so they could connect to one another. In other words, that backbone really wasn't for passers-by like me. <P> "When we ran this promotion last year," said Johnston, "&#91;the AYCJers&#93; formed their own community. They were excited about engaging each other and didn't necessarily want to hang out on <a href="http://www.facebook.com/jetblue">JetBlue's official Facebook page</a> or Twitter account." This year, Johnston and others at JetBlue took the lead on setting all of that up in order to better enable AYCJ passholders -- many of whom are solo fliers -- an easy way to find each other and share their experiences. <P> While AYCJ passholder adoption of the AYCJ Facebook-Twitter-Flickr backbone is one measure of success, the more important benchmark is probably the way that JetBlue -- in an act of traditional media disintermediation -- turned solely to social media to not only sell the program out in 2.5 days, but to improve on the previous year's number of passholders by 15%. According to Johnston, while the airline has several million TruBlue members (that's JetBlue's frequent flier club) and their email addresses, this year's promotion involved no email (trust me: this is a direct marketer's dream come true). <P> As for Johnston, he was careful not to take full credit for the strategy. "That," he said, "involved a team of people across JetBlue's revenue management and marketing groups." But Johnston clearly played an important role. He was the first in the company to spot the growing importance of Twitter. Said Johnston, "Back in 2007, I went to management and showed them how we could see what customers were saying about JetBlue in real time and asked if I could respond." Johnston got the green light and now, social networking has become so important to JetBlue's outreach that the company is forming a social media support team that will be run out of its Salt Lake City, UT-based reservation center. <P> As for adding other social networks into the mix, Johnston says they're considering other tools but haven't made any decisions yet. Johnston personally engages some of the geolocation networks like FourSquare and FaceBook Places but says the airline is still studying the potential impact of such networks on customer privacy. <P> <strong>David Berlind</strong> is the chief content officer of TechWeb and editor-in-chief of TechWeb.com. 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