InformationWeek
Defining The Business Value Of Technology
Lou Bertin is a contributor to InformationWeek.com and a principal at Bertin & Co., which he founded in 1999. He formerly was managing editor/industry at InformationWeek, a founding editor at Computer Reseller News, and a senior VP at Fleishman-Hillard in Washington, where he led government relations efforts on behalf of a variety of technology companies and consortia. Bertin also was a VP at Burson-Marsteller in New York. He's a frequent speaker at industry events and is a commentator on CMP Media's TechWeb multimedia online service.
| Lou Bertin's Most Recent Articles | |
|
The Observer: Putting Common Sense Back Into The Equation
InformationWeek, December 19, 2005 The United States must invest in math and science education, Lou Bertin says -- and park its political baggage. The Observer: Treating Customer Data Like The Gold Mine It Is InformationWeek, October 17, 2005 Compliance rules may force companies to deal with 'gap management' and handle customer data the way it should have been treated all along, Lou Bertin says. The Observer: Forget Fancy, Go With Functional -- We'll Be Watching InformationWeek, August 29, 2005 It's time to vote with our access fees and our patronage if businesses that promise connectivity don't deliver, says Lou Bertin. The Observer: Fanning The Flames InformationWeek, May 30, 2005 The volatile combination of employment policy and a frustrated technology workforce is causing eruptions in the blogosphere, Lou Bertin says. The Observer: Simplicity And Sound Execution Still Carry The Day InformationWeek, April 04, 2005 Despite the hoopla over synergistic marriages, it's plain, ol' pleasing the customer that keeps businesses going, Lou Bertin says. The Observer: Adjust Expectations To Maintain Greatness InformationWeek, February 28, 2005 When things are going well is the time to look ahead and plan ahead, says Lou Bertin. The Observer: Transformation Is The New Watchword InformationWeek, January 24, 2005 This year should be all about transforming the enterprise, says Lou Bertin, and refining big thinking to benefit the enterprise. The Observer: The Many Roles Of A CIO InformationWeek, November 15, 2004 Add seductress and supplicant to the business roles such as IT strategist that a CIO must take on to be successful, says Lou Bertin. The Observer: Here's Hoping This Group-Think Effort Is Full Of Wisdom InformationWeek, September 20, 2004 You may not think crowds necessarily are wise, but in this case, Lou Bertin says, collective experience can help craft a winning system if bureaucrats let it. The Observer: Losing The War For Lack Of A Nail InformationWeek, August 30, 2004 Companies need to focus on the details as well as the big picture. Customer familiarity should not breed contempt, Lou Bertin says. The Observer: Better Is Better, For Companies And Trade Shows InformationWeek, July 05, 2004 It's not always true that bigger is better, says Lou Bertin. Sometimes, bigger means too large to respond quickly to market shifts. The Observer: The Bliss Of Consistency InformationWeek, May 24, 2004 It's time to break down the stubborn, near-indelible boundaries that still separate the business and IT sides of the house and keep good data from losing its way, says Lou Bertin. The Observer: What Happened To Our Future? InformationWeek, May 03, 2004 Don't mortgage the future for short-term gains, Lou Bertin says, but keep technology firmly on fast-forward. The Observer: The Next Step In Innovation Rests With Users InformationWeek, March 29, 2004 Innovation isn't dead and it isn't waiting for The Next Big Thing, says Lou Bertin. It's waiting for users to find new ways of applying the many existing technologies. The Observer: Nuts-Behind-The-Wheel Must Accept Blame--And Change Behavior InformationWeek, February 23, 2004 We can lay the blame for buggy software and rampant viruses elsewhere, but Lou Bertin says individuals must step up and take responsibility for security, too. The Observer: Of Sealing Wax And Cabbages, Of Innovators And Copycats InformationWeek, January 12, 2004 Being fashionable often benefits those who imitate, says Lou Bertin, but it's time to look at change and change agents and see just who's worth imitating. The Observer: The Red And The Blue InformationWeek, December 08, 2003 Look ahead to grid computing and open source or you'll be left to deal with a morass of legacy systems, Lou Bertin says. The Observer: Outsourcing Debate Must Move Beyond Cost InformationWeek, October 27, 2003 Outsourcing has proven its usefulness as a cost cutter. Now, says Lou Bertin, it's time to look at its strategic value and the long-term ramifications for IT. The Observer: It's That Vision Thing Again InformationWeek, September 08, 2003 No matter how strong the technology or how astute the business plan, neither will carry the day without visionary people, Lou Bertin says. The Observer: Wi-Fi's Got Legs, But We've Got To Make It Walk InformationWeek, August 04, 2003 Forget the benefit-add, says Lou Bertin. We have a chance to shape wireless without a dominant market player calling the shots. The Observer: Progress By Any Other Name InformationWeek, June 16, 2003 Keep the best of the new in the drive to be more efficient, says Lou Bertin. The Observer: Exposing And Fixing Weaknesses InformationWeek, March 24, 2003 Go along to get along? That doesn't have to be the plan any longer with integration, says Lou Bertin. The Observer: IT's Own Hallowed Trinity InformationWeek, February 03, 2003 Three issues--manageability, choice, and security--are forever twined and are remaking the IT world, says Lou Bertin. The Observer: Gerstner's Gift To IBM InformationWeek, December 02, 2002 Give me a vision and I'll sit and talk to customers about it for three hours in a conference room. Wrong, shouts Lou Bertin. The Observer: Agile Is As Agile Does InformationWeek, October 28, 2002 All organizational change has at its root the insight of a single individual, writes industry observer Lou Bertin. And there's room for optimism that even government understands this. The Observer: Rebirth And Construction Forsythia InformationWeek, August 26, 2002 A year's perspective on Sept. 11 offers simple hopes, deep humility, and wishes of strength for all those who are rebuilding, says industry observer Lou Bertin. The Observer: The Rise Of Straight Thinking InformationWeek, August 05, 2002 It's refreshing to see a call for common sense, even though the rules of engagement have changed, Lou Bertin says. The Observer: The Vision Thing InformationWeek, June 24, 2002 Vision, like speed, is uncoachable, Lou Bertin says. You've either got it or you don't. In this business climate it, pays to have imagination and to use it wisely. The Observer: Why Do We Take This Abuse? InformationWeek, May 27, 2002 Industry observer Lou Bertin contends that business software customers should push back much harder on their vendors for delivering poor software quality. The Observer: Welcome To The Age Of Absurdity InformationWeek, May 06, 2002 Sometimes, muses Lou Bertin, facts don't clarify the situation. Too often, the facts just highlight how bizarre the world has become. The Observer: Cluttering Up The Network InformationWeek, March 25, 2002 Nearly 70% of survey respondents say they're great collaborators. Lou Bertin thinks they're full of hot air. Here's why. The Observer: Loyalty To The Bottom Line InformationWeek, January 28, 2002 IT managers are paying increasing attention to ROI. What effect does that have on the vendor community? muses Lou Bertin. The Observer: Predicting The Past InformationWeek, December 17, 2001 Columnists are supposed to revisit last year's predictions at this time of year. Lou Bertin would rather skip the mortification. The Observer: An Operational IT Flight Plan InformationWeek, November 12, 2001 Enough theory. CIOs are paying attention only to projects that reduce cost or contribute to the top line. But, Lou Bertin reassures us, that doesn't mean the death of innovation. The Observer: Microsoft's Slap In The Face InformationWeek, October 08, 2001 Lou Bertin isn't too keen on Microsoft's Software Assurance. In his view, Microsoft has told its corporate customers that they'd better buy software upgrades now (economic conditions be damned), or face being shut out of the program. And, by the way, get ready to pony up in the future. The Observer: A Prescription for Optimization InformationWeek, September 10, 2001 With budgets tighter than ever, and managers doing their best to keep their heads down, few organizations are willing to revisit what they do, how they do it, and why (and with whom) they do business. But, says Lou Bertin, it's still the smartest thing to do. The Observer: Grid Lions InformationWeek, August 13, 2001 Grid computing promises to reshape the backbone of the Internet--and perhaps our entire view of technology. |
|
Featured Microsite
