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11/16/2007
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Bango Button Pushes Digital Content To Mobile Phones

The Bango Button is meant to be deployed on Facebook, MySpace, YouTube, Flickr, Bebo, and other social networking sites and blogs.

Bango, a provider of mobile Web technology, this week launched a service that allows people to push digital content to their mobile phones from social networking sites, forums, and blogs.

The "Get On My Mobile" Bango Button, as the company calls it, is meant to be deployed on Facebook, MySpace, YouTube, Flickr, Bebo, Friendster, LinkedIn, Blogger, Orkut, WordPress, and other online social networks and blogs. But the free service is essentially available to everyone.

The Bango Button allows people to send photos and music files, in addition to other content, from PC-based Web sites to mobile phones. The service links to content stored on Facebook or MySpace and optimizes it for different mobile phones. For example, it automatically resizes a photo so it can be downloaded faster on a mobile phone.

Here's how it works: A person inserts the Bango Button into their Web site, indicating which content they want to share. When users click on the button, they receive a URL, which they have to enter into their mobile phone browser to retrieve the content. Although the service is free, a charge can be assigned to the content to create a revenue stream, according to Bango.

Bango claims its method, which has been tested in a beta program with thousands of users, eliminates the need to format content for mobile screens or have it located on a mobile Web site.

"I can link a Bango Button to a party photo on my Facebook site and let my friends easily get it on their mobile. It's difficult for them to find the same photo on the Facebook mobile site because they have to go to the home page of the Facebook mobile site and navigate around to find the photo they want," said Ray Anderson, Bango's CEO, in a statement.

Last year, Bango teamed up with Yahoo to offer marketers the ability to create ad campaigns on Yahoo's portal and deliver the content to mobile phone users in the United States, Europe, and Asia.

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