Bango Button Pushes Digital Content To Mobile Phones - InformationWeek
IoT
IoT
News
News
11/16/2007
11:41 AM
50%
50%
RELATED EVENTS
4 Keys to Improving Security Threat Detection
Dec 15, 2016
In this webinar, Ixia will show how to combine the four keys to improving security threat detectio ...Read More>>

Bango Button Pushes Digital Content To Mobile Phones

The Bango Button is meant to be deployed on Facebook, MySpace, YouTube, Flickr, Bebo, and other social networking sites and blogs.

Bango, a provider of mobile Web technology, this week launched a service that allows people to push digital content to their mobile phones from social networking sites, forums, and blogs.

The "Get On My Mobile" Bango Button, as the company calls it, is meant to be deployed on Facebook, MySpace, YouTube, Flickr, Bebo, Friendster, LinkedIn, Blogger, Orkut, WordPress, and other online social networks and blogs. But the free service is essentially available to everyone.

The Bango Button allows people to send photos and music files, in addition to other content, from PC-based Web sites to mobile phones. The service links to content stored on Facebook or MySpace and optimizes it for different mobile phones. For example, it automatically resizes a photo so it can be downloaded faster on a mobile phone.

Here's how it works: A person inserts the Bango Button into their Web site, indicating which content they want to share. When users click on the button, they receive a URL, which they have to enter into their mobile phone browser to retrieve the content. Although the service is free, a charge can be assigned to the content to create a revenue stream, according to Bango.

Bango claims its method, which has been tested in a beta program with thousands of users, eliminates the need to format content for mobile screens or have it located on a mobile Web site.

"I can link a Bango Button to a party photo on my Facebook site and let my friends easily get it on their mobile. It's difficult for them to find the same photo on the Facebook mobile site because they have to go to the home page of the Facebook mobile site and navigate around to find the photo they want," said Ray Anderson, Bango's CEO, in a statement.

Last year, Bango teamed up with Yahoo to offer marketers the ability to create ad campaigns on Yahoo's portal and deliver the content to mobile phone users in the United States, Europe, and Asia.

Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll