Great Idea, Just not not quite soon enough. People's Bank began making plans last year, when other companies lost tapes carrying customer data en route to off-site offices, to send data via encrypted electronic transmission. But last week, the bank says that a backup tape containing personal information on 90,000 customers was lost while being transported by UPS to credit-reporting bureau TransUnion.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.