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Karen Bannan
Articles
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News
How To Turn Customers Into Brand Advocates
October 17, 2012 01:55 PM Companies must be willing to turn the selling cycle upside down to inspire user-generated content on social media sites.
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How To Be Transparent With Customers: Expert Tips
October 16, 2012 04:13 PM Often spoken of but seldom achieved, transparency is one of the most important elements of becoming a social business, say Pivot Conference speakers.
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Badgeville Aims To Simplify Gamification Rollouts
May 02, 2012 09:00 AM Six new turnkey "frameworks" cut time to set up community rewards for users in both consumer and business markets.
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Facebook Blesses Adobe Social Marketing Apps
April 26, 2012 12:20 PM Adobe earns credit for the way it makes use of Facebook APIs for Pages, Ads, Apps, and Insights, becoming the first company to win badges in all four areas of Facebook's Preferred Marketing Developer program.
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Bazaarvoice Adds SAP, Salesforce.com Integration
April 23, 2012 11:19 AM Social comments, ratings, and reviews tool will provide real-time feeds for service and support.
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BigDoor Upgrades Gamified Rewards Program
April 06, 2012 02:02 PM New implementation process, analytics feature lets publishers increase user engagement.
Bio
Karen is a veteran business writer and editor with a wide range of publishing experience. Her work has appeared in Forbes, The New York Times, The Wall Street Journal, MyBusiness Magazine, CFO, AdWeek, Crain's New York, Time, and Crain's BtoB. Karen, who has a M.A. in Magazine Journalism from New York University, has also written for virtually every woman's magazine including Woman's Day, Family Circle, Ladies' Home Journal, Parents, Health, Fitness, and Shape. Her technology credits include five years on staff at Computer Retail Week, PC Magazine, eWeek, and Inter@ctiveWeek as well as countless other technology publications. Her beats include hardware, software, security, social media and marketing, and the retail channel. She writes white papers, product briefs, case studies, microsites, newsletters, and feature stories. Karen is also a seasoned public speaker and presenter. She has moderated more than 100 webinars over the past few years, and can be called upon to create original webinar presentations.
By The Numbers
Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012
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