Platfora Puts A Lens On Hadoop
Platfora is one of those startups offering a "new-breed" analytics platform built to run on top of Hadoop. The software creates a data catalog that enumerates the data sets available on a Hadoop Distributed File System. When you want to do an analysis, you use a shopping cart-metaphor interface to pick and choose the dimensions of data you want to explore. Behind the scenes, Platfora's software generates and executes the MapReduce jobs required to bring all the requested data into a "data lens."
Once the data lens is ready -- a process that takes a few hours, according to Platfora -- business users can create and explore intuitive, interactive data visualizations. You get sub-second query response times because the data lens runs in memory. Need to add new data types or change dimensions? That takes minutes or hours, says Platfora, versus the days or weeks it might take to rebuild a conventional data warehouse.
Platfora is the newest of new-breed big data analysis companies, but it has a who's who list of venture capital backers and an experienced management team. In short, this is one to watch in 2013.