Description: Offers a grounding in strategic marketing and training in making marketing decisions based on quantitative analysis. Program enables students to make informed marketing decisions based on relevant data and to demonstrate the financial impact of those decisions. You'll be able to analyze large amounts of information to develop customer profiles, determine target markets and segment the customer base.
Prerequisites: Undergraduate degree and GMAT or GRE test results. Students may be required to take up to five foundation courses covering economics, statistics, accounting, finance and marketing. Students may be waived from some or all of these foundations if they have completed an equivalent course within the past five years from an accredited institution and have earned a grade equivalent to a B or better.
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