Description: Offers a grounding in strategic marketing and training in making marketing decisions based on quantitative analysis. Program enables students to make informed marketing decisions based on relevant data and to demonstrate the financial impact of those decisions. You'll be able to analyze large amounts of information to develop customer profiles, determine target markets and segment the customer base.
Prerequisites: Undergraduate degree and GMAT or GRE test results. Students may be required to take up to five foundation courses covering economics, statistics, accounting, finance and marketing. Students may be waived from some or all of these foundations if they have completed an equivalent course within the past five years from an accredited institution and have earned a grade equivalent to a B or better.
6 Tools to Protect Big DataMost IT teams have their conventional databases covered in terms of security and business continuity. But as we enter the era of big data, Hadoop, and NoSQL, protection schemes need to evolve. In fact, big data could drive the next big security strategy shift.
Big Data Brings Big Security ProblemsWhy should big data be more difficult to secure? In a word, variety. But the business won’t wait to use it to predict customer behavior, find correlations across disparate data sources, predict fraud or financial risk, and more.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.