As big data analytics rapidly become mainstream, the technology shows promise in many unexpected places. Check out who's tapping into big data.
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Troy Carter, Lady Gaga's business manager, is a big data devotee, reports The South China Morning Post. Carter created Littlemonsters.com, a Gaga-centric social network, by mining the singer's 31 million plus fans on Twitter and 51 million plus on Facebook. The reported goal is to woo as many of Gaga's "little monsters" as possible to this site, effectively bypassing the general-purpose social media networks and keeping 100% of future revenues.
6 Tools to Protect Big DataMost IT teams have their conventional databases covered in terms of security and business continuity. But as we enter the era of big data, Hadoop, and NoSQL, protection schemes need to evolve. In fact, big data could drive the next big security strategy shift.
Big Data Brings Big Security ProblemsWhy should big data be more difficult to secure? In a word, variety. But the business wonít wait to use it to predict customer behavior, find correlations across disparate data sources, predict fraud or financial risk, and more.