D&B Adds Social Media To Corporate Data - InformationWeek
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D&B Adds Social Media To Corporate Data

Dun & Bradstreet partners with FirstRain to pull unstructured data from Twitter along with web newsfeeds and incorporate them into the corporate data it sells.
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D. Henschen
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D. Henschen,
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1/15/2014 | 10:13:54 AM
D&B Facts Meet Buzz And Gossip
You get your facts and figures from D&B -- the balance sheet, the org structure, the SIC codes, etc. You also get the official stuff: press releases, earnings news, deal insight, personnel moves. With this deal you can count on getting what the social stream -- Twitter, LinkedIN, Facebook -- has to offer on company. It's not just fluff. This could be insider insight on top executives, the status of deals, the mood within the company, the competition, etc. A nice rounding out of the insight made available.
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