Big Data // Big Data Analytics

Data Fog Blinds Marketers

Companies spend too much time simply getting data into a form where it can be analyzed, professor says. That doesn't leave enough time for business problems.

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Michael Fitzgerald
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Michael Fitzgerald,
User Rank: Moderator
1/14/2014 | 2:52:46 PM
Re: Mindless discounting
it's a tough problem, and I think he's defined it well. less clear to everyone is how companies can figure out ways to get past it. Those that do will clearly gain advantage over their rivals. 
ChrisMurphy
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ChrisMurphy,
User Rank: Author
1/13/2014 | 5:14:04 PM
Mindless discounting
The go-to example in a lot of digital marketing is about offering a coupon, as Prof Tanner notes. What companies really need is data analysis that helps them build closer ties to their customers so they can offer them what they really want -- so companies can sell it WITHOUT aggressive discounting. But do companies have the cooperation among marketing, IT, customer service, etc. to cut through this data fog? Is that's what's missing?     
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