Big Data. Big Decisions
InformationWeek
Special Coverage Series

Commentary

Thomas Claburn

Thomas Claburn

Editor-at-Large

Apple's War Against Google: Time For New Tactics

Apple should spend more energy innovating and enabling its developers to innovate and less energy on policing. That's how it will stay ahead of Google.

Apple co-founder Steve Jobs believed Google's Android mobile operating system was a stolen product and said he was ready to fight to destroy it.

"I'm going to destroy Android, because it's a stolen product," he said, according to biographer Walter Issacson. "I'm willing to go thermonuclear war on this."

More Insights

Webcasts

More >>

White Papers

More >>

Reports

More >>

Apple has not quite gotten to nukes, but it has taken aim at Google and pulled the trigger. It launched patent lawsuits against Google's Android hardware partners, HTC in 2010 and Samsung in 2011. It challenged Google on its home turf, advertising, with the introduction of iAd. It began working with mobile carriers beyond AT&T in the United States to limit Android adoption in markets where it had withheld the iPhone. And it launched iCloud.

At its Worldwide Developers Conference Monday, the gloves came off. Apple revealed that Google would no longer provide the backend map technology for the iOS Maps app. The divorce affects all iOS developers who use iOS Map APIs: Apps approved for iOS 6 must use Apple's Map Kit API, which no longer utilizes Google's map services.

[ Take a look at Apple's updates revealed at WWDC. See Apple WWDC: 17 Cool Innovations. ]

Apple is not without allies in its war on Google. Microsoft has convinced most of the Android handset makers to enter into patent licensing agreements, which make Android more expensive to distribute. And Microsoft's complaints about Google's search business, along with complaints from like-minded Web companies, have regulators poised to punish Google for anti-competitive behavior. Oracle sued Google claiming that Android violated its patents and copyrights, but lost in court.

Nonetheless, Android continues to thrive. Google's head of Android, Andy Rubin, recently said via Twitter than Android activations had reached 900,000 per day, up from 850,000 per day in February.

And Apple's legal campaign against Android has suffered some setbacks. Last week, Judge Richard Posner, overseeing Apple's claim against Motorola Mobility, now owned by Google, tentatively decided to dismiss the case because neither party had established a right to relief.

Apple claims Motorola's Xoom tablet and Droid violate its patents, and Google claims Apple infringes a Motorola cellular patent.

Apple caught a break on Thursday when the judge reversed himself and decided to hear Apple's arguments for an injunction. But Judge Posner's initial inclination to dismiss the case suggests Apple faces an uphill fight.

Earlier this week, Judge Lucy Koh, hearing Apple's patent infringement claims against Samsung, issued an order indicating that she would not issue an injunction to block Samsung's Galaxy S III smartphone prior to its June 21 release.

Two weeks from now, Google will get to fire back at its own developer conference. Android 5.0 (Jelly Bean) is expected to be shown, along with an Asus-made Google Nexus tablet.

This isn't a war Apple can win by litigation. It may achieve some success in court, but patent infringement claims won't make Google, Android, or Google's hardware partners disappear. There's almost certainly a way around Apple's patents, as Google's victory over Oracle's claims demonstrated. And even if Apple had been successful in blocking the import of Samsung's Galaxy S III, phone models can be reconfigured so they don't infringe. Plus, there's always another competitor to step in when one is stymied.

Apple CEO Tim Cook appears to recognize that litigation isn't the way. Bequeathed Jobs' war, he has indicated he's less enthusiastic about fighting over Android than his predecessor. During Apple's Q2 2012 financial call, he opened the door to negotiating an end to the conflict.

"I've always hated litigation, and I continue to hate it," Cook said. "We just want people to invent their own stuff. And so if we could get to some kind of arrangement where we could be assured that's the case and a fair settlement on the stuff that's occurred, I would highly prefer to settle versus battle. But it--the key thing is that it's very important that Apple not become the developer for the world. We need people to invent their own stuff."

The thing is they don't. Technology companies build using other people's stuff. They stand on the shoulders of giants. That's not to say there isn't genuine innovation out there, innovation that deserves the protection of the patent system. There is. But most of what's being patented isn't genuinely innovative.

To fight Google, Apple has to change. Yes, Apple is one of the most successful companies in the world at the moment, but it is only one company. It seeks to control too much, and in so doing, it stands to lose out on the next big opportunity, the Internet of Things.

 1 | 2  | Next Page »


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

BYTE encourages readers to engage in spirited, healthy debate, including taking us to task. However, BYTE moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. BYTE further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.

Follow InformationWeek

By The Numbers

What Are Your Primary Concerns About Using Big Data Software?

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

What Do You Think?

What's your attitude about SQL analysis on top of Hadoop?
We want fast, standard SQL analysis capabilities on Hadoop ASAP
Hadoop is for unstructured data; SQL is for relational databases
We'll give SQL on Hadoop a try, but relational DBs will remain the mainstay
Given strong SQL support on Hadoop, we'd nix the data warehouse
We're not interested in Hadoop
No opinion



Related Content

From Our Sponsor

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Business leaders often need a visual snapshot of data to quickly grasp and use it. This paper identifies five challenges in presenting data and how visual analytics can resolve them. Solutions are suggested to overcome the challenges of: speed, data clarity, data quality, displaying meaningful results, and dealing with outliers.

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Today's competitive advantage requires a deeper understanding of your business, your market and your customers. As an IT executive, you can drive that knowledge transformation. In this white paper, learn how to make decisions as a strategic business leader and three steps to begin an analytics initiative within your enterprise.

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

High-performance data visualization turns sophisticated analyses into meaningful graphics, leading to faster and smarter decision making. In this white paper, learn how visual analytics can transform big data, with additional features such as real-time functionality, mobile compatibility, robust applications for technical groups and accessibility for nontechnical users.

Big Data: Lessons from the Leaders

Big Data: Lessons from the Leaders

Financial performance, competitive advantage, operational efficiency, strategic decision making - every business goal can extract value from big data, and the time for doubt or inaction has long passed. In this Economist Intelligence Unit report, in-depth interviews with data pioneers reveal the link between the effective use of big data and the bottom line among other results.

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Which came first, the data or the decision? This white paper makes the case for having a decision in mind, then tailoring big data's volume, variety and velocity to achieve business results such as overcoming customer dissatisfaction or creating well-informed strategies in real time.

Informationweek Reports

Research: The Big Data Management Challenge

Research: The Big Data Management Challenge

The challenge of big data is real, but most organizations don't differentiate 'big data' from traditional data, and nearly 90% of respondents to our survey use conventional databases as the primary means of handling data. We'll help you understand what constitutes big data (it's not just size) and the numerous management challenges it poses.