Big Data. Big Decisions
InformationWeek
Special Coverage Series

Commentary

Thomas Claburn

Thomas Claburn

Editor-at-Large

Apple's Exec Shakeup: 10 Necessary Fixes

If Apple wants a more collaborative management structure, it will need to become a more open, collaborative company.

Apple One Year After Steve Jobs: Hits And Misses
Apple One Year After Steve Jobs: Hits And Misses
(click image for larger view and for slideshow)
Following regime changes, it's not uncommon for incoming rulers to consolidate power by removing those who might question their authority.

In North Korea, the recently installed Kim Jong-un has reportedly purged 14 senior leaders, including a vice minister of the army who was executed by a mortar round.

More Insights

Webcasts

More >>

White Papers

More >>

Reports

More >>

At Apple, the transition from Steve Jobs to Tim Cook has not been quite as dramatic: Cook has asked Scott Forstall, senior VP of iOS software at Apple, and John Browett, senior VP of retail, to leave the company.

Outwardly, it looks like a polite, orderly executive shuffle. But the language we use to describe corporate management changes points to the bloodier world of politics. As one headline put it, "Scott Forstall falls on sword after iOS Apple Maps debacle."

[ Read Google Gmail Learns New Tricks. ]

Forstall apparently clashed with other senior Apple executives. According to the Wall Street Journal, he was ousted because he refused to apologize for Apple's widely panned revision of its Maps app. Cook ultimately took responsibility in a public apology. Browett's exit follows his decision to make staffing changes at Apple Stores that didn't go over well.

Apple has characterized the management change as a way "to increase collaboration across hardware, software and services." In practical terms, the new corporate hierarchy puts all of Apple's online services under a single manager, Eddy Cue. It puts Apple's desktop and mobile operating systems under a single manager, Craig Federighi. And it expands Apple designer Jonathan Ive's purview beyond hardware into software design, by making him head of Apple's Human Interface Group. Look for less simulated leather in Apple apps.

In addition to increasing collaboration across its business units, Apple needs to embrace collaboration as a concept. Like North Korea, Apple does not communicate very well with the outside world. And it guards its secrets with similar enthusiasm, as when its security officers enlisted the help of police to gain access to a home of a man believed to have an iPhone prototype or when it tracks internal emails to catch employees leaking secrets.

Apple's disinterest in collaboration comes from its desire to control every aspect of its business. To an extent, most companies seek such control, but Apple does so more successfully than others because it owns two hugely popular software platforms and because it is the exclusive maker of hardware for its software. It can rely on intellectual property law, contract law, and technical control to insulate itself from competition in a way that companies without platforms cannot.

But no company is an island, particularly in a world of network services and diverse mobile devices. Apple needs to adapt and to become to be more open. Its management change presents that opportunity.

Apple co-founder Steve Wozniak in May said as much during an event in Sydney, Australia. And others have expressed the same sentiment, that Apple should open up. Following Wozniak's statement, the Electronic Frontier Foundation expressed support for his position.

"Apple's recent products, especially their mobile iOS devices, are like beautiful crystal prisons, with a wide range of restrictions imposed by the OS, the hardware, and Apple's contracts with carriers as well as contracts with developers," the EFF said.

Apple's gatekeeping certainly has benefits. Its computers, tablets, and phones would not be as fine as they are without the company's obsessive oversight. But Apple has taken gatekeeping too far. By trying to own everything, Apple stifles innovative extensions to its platforms and has no one else to blame for its mistakes.

The company's iOS 6 Maps app should have been developed with support from the user community, the developer community, and the open mapping community. Maps in iOS could have been a group effort, while the Google-powered legacy version of the Maps app remained available. Chances are Apple customers and Internet users in general would have jumped at the opportunity to help Apple make a better Maps app. But Apple doesn't understand crowdsourcing.

 1 | 2  | Next Page »


Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

BYTE encourages readers to engage in spirited, healthy debate, including taking us to task. However, BYTE moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. BYTE further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.

Follow InformationWeek

By The Numbers

What Are Your Primary Concerns About Using Big Data Software?

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

What Do You Think?

What's your attitude about SQL analysis on top of Hadoop?
We want fast, standard SQL analysis capabilities on Hadoop ASAP
Hadoop is for unstructured data; SQL is for relational databases
We'll give SQL on Hadoop a try, but relational DBs will remain the mainstay
Given strong SQL support on Hadoop, we'd nix the data warehouse
We're not interested in Hadoop
No opinion



Related Content

From Our Sponsor

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Business leaders often need a visual snapshot of data to quickly grasp and use it. This paper identifies five challenges in presenting data and how visual analytics can resolve them. Solutions are suggested to overcome the challenges of: speed, data clarity, data quality, displaying meaningful results, and dealing with outliers.

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Today's competitive advantage requires a deeper understanding of your business, your market and your customers. As an IT executive, you can drive that knowledge transformation. In this white paper, learn how to make decisions as a strategic business leader and three steps to begin an analytics initiative within your enterprise.

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

High-performance data visualization turns sophisticated analyses into meaningful graphics, leading to faster and smarter decision making. In this white paper, learn how visual analytics can transform big data, with additional features such as real-time functionality, mobile compatibility, robust applications for technical groups and accessibility for nontechnical users.

Big Data: Lessons from the Leaders

Big Data: Lessons from the Leaders

Financial performance, competitive advantage, operational efficiency, strategic decision making - every business goal can extract value from big data, and the time for doubt or inaction has long passed. In this Economist Intelligence Unit report, in-depth interviews with data pioneers reveal the link between the effective use of big data and the bottom line among other results.

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Which came first, the data or the decision? This white paper makes the case for having a decision in mind, then tailoring big data's volume, variety and velocity to achieve business results such as overcoming customer dissatisfaction or creating well-informed strategies in real time.

Informationweek Reports

Research: The Big Data Management Challenge

Research: The Big Data Management Challenge

The challenge of big data is real, but most organizations don't differentiate 'big data' from traditional data, and nearly 90% of respondents to our survey use conventional databases as the primary means of handling data. We'll help you understand what constitutes big data (it's not just size) and the numerous management challenges it poses.