Big Data. Big Decisions
InformationWeek
Special Coverage Series

Commentary

Debra Donston-Miller

Debra Donston-Miller



Newtown Hoaxes Mar Heartfelt Social Media Posts

Social media shows itself to be the best -- and worst of communications platforms -- in shooting aftermath.

5 Facebook Rivals Hot On Its Heels
5 Facebook Rivals Hot On Its Heels
(click image for larger view and for slideshow)
Unimaginable. Speechless. Shock. Senseless. Horror. Peace. These were just some of the words shared over and over again on social media platforms as the country -- and the world -- started to absorb the events of last Friday. On Dec. 14, 26 people -- 20 of them children -- were gunned down at an elementary school in Newtown, Conn. In the aftermath, social media served as both solace and sounding board.

By now, many of us are accustomed to getting news this way: As we go through our day, we notice mention of an event on Facebook or Twitter. Then, depending on the nature of the event and the number of people it touches, the volume and tenor of the updates increase. The events in Newtown at the Sandy Hook Elementary School touched any of us who has loved a child, and feels, as President Barack Obama said at a memorial service for victims last night, "the joy and anxiety … of having your heart outside of your body all the time, walking around."

More Insights

Webcasts

More >>

White Papers

More >>

Reports

More >>

In short, it touched us all.

Social media platforms served, and continue to serve, as a place where people could share -- their disbelief, their outrage, their condolences to the families of the victims. People want to feel like they are doing something, anything, at times like these, and as we began to learn more about what happened we saw memes of all kinds celebrating the lives of those involved and cursing the forces -- be it guns or mental health issues -- that were perceived as the causes of so many senseless deaths.

But although social media served as a source of information, it also became a font of misinformation. Early on, a person was wrongly identified as being the shooter. The shooter's mother was wrongly reported to have been a teacher at the school where the shooting took place. Even Sandy Hook Elementary School's colors -- which people were encouraged to wear today in support of the victims -- were at first mistakenly identified.

[ For insight into how social media performed after the storm, read Hurricane Sandy: Will Social Media Inform Or Distract? ]

Of course, it's not like social media is the first place in which information has been misreported and misinterpreted. Where there has been communication, there has been miscommunication. What's different with social media is the speed with which information is shared, and that information is often shared by people we are close to or trust. So we pass it on without proper vetting. I am guilty of stating as fact some information that a Facebook friend had shared. I trusted him, a seasoned news person, just as he likely trusted the person he received the information from. The information, although widely reported, turned out to be false.

The spread of misinformation and even fraud got so bad on social media -- with some people even posing online as the dead gunman and others associated with the shooting -- that Connecticut State Police Lt. J. Paul Vance addressed the issue at a news conference on Sunday. "These issues are crimes," he said. "Anyone who harasses or threatens the victims, the victims' families or witnesses of these horrific crimes or who in any manner interferes with the ongoing state or federal investigations will be referred for state and or federal prosecution to the fullest extent permitted by law. Harassment not only includes in-person contact, but also contact via the Internet, social media and telephone."

With social media, as in all media, it's important to take care, to make sure you are right, to not jump to conclusions, or to jump on someone for having an opinion that is different than your own.

Once again, social media has shown itself to be the best and worst of communications platforms, just as the tragedy in Newtown has revealed the best and worst in humanity.

Follow Deb Donston-Miller on Twitter at @debdonston.



Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

BYTE encourages readers to engage in spirited, healthy debate, including taking us to task. However, BYTE moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. BYTE further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.

Follow InformationWeek

By The Numbers

What Are Your Primary Concerns About Using Big Data Software?

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

What Do You Think?

What's your attitude about SQL analysis on top of Hadoop?
We want fast, standard SQL analysis capabilities on Hadoop ASAP
Hadoop is for unstructured data; SQL is for relational databases
We'll give SQL on Hadoop a try, but relational DBs will remain the mainstay
Given strong SQL support on Hadoop, we'd nix the data warehouse
We're not interested in Hadoop
No opinion



Related Content

From Our Sponsor

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Business leaders often need a visual snapshot of data to quickly grasp and use it. This paper identifies five challenges in presenting data and how visual analytics can resolve them. Solutions are suggested to overcome the challenges of: speed, data clarity, data quality, displaying meaningful results, and dealing with outliers.

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Today's competitive advantage requires a deeper understanding of your business, your market and your customers. As an IT executive, you can drive that knowledge transformation. In this white paper, learn how to make decisions as a strategic business leader and three steps to begin an analytics initiative within your enterprise.

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

High-performance data visualization turns sophisticated analyses into meaningful graphics, leading to faster and smarter decision making. In this white paper, learn how visual analytics can transform big data, with additional features such as real-time functionality, mobile compatibility, robust applications for technical groups and accessibility for nontechnical users.

Big Data: Lessons from the Leaders

Big Data: Lessons from the Leaders

Financial performance, competitive advantage, operational efficiency, strategic decision making - every business goal can extract value from big data, and the time for doubt or inaction has long passed. In this Economist Intelligence Unit report, in-depth interviews with data pioneers reveal the link between the effective use of big data and the bottom line among other results.

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Which came first, the data or the decision? This white paper makes the case for having a decision in mind, then tailoring big data's volume, variety and velocity to achieve business results such as overcoming customer dissatisfaction or creating well-informed strategies in real time.

Informationweek Reports

Research: The Big Data Management Challenge

Research: The Big Data Management Challenge

The challenge of big data is real, but most organizations don't differentiate 'big data' from traditional data, and nearly 90% of respondents to our survey use conventional databases as the primary means of handling data. We'll help you understand what constitutes big data (it's not just size) and the numerous management challenges it poses.