Big Data. Big Decisions
InformationWeek
Special Coverage Series

Commentary

Eric Zeman

Angry Birds Shouldn't Seal Your Smartphone Choice

The Internet went into a tizzy when people thought Angry Birds Space wouldn't be available for Windows Phone. This game is big fun, but is it really a must-have app?

This week, Rovio made a new version of its exceedingly popular Angry Birds game available. The new variant, Angry Birds Space, sets the birds-versus-pigs game in a whole new environment and tackles new physics more suited to the setting. I've played it, it's fun.

The game is available to the Android and iOS platforms, but not yet for the Windows Phone platform. When asked, one Rovio exec said that the company didn't plan to make Angry Birds Space for Windows Phone. For a little while, this news caused much hand-wringing about the future of Windows Phone. (Rovio later admitted that a WP7 version is in the works.)

More Insights

Webcasts

More >>

White Papers

More >>

Reports

More >>

Bloomberg called Rovio's original stance "a blow to Nokia," which is "betting on the Windows Phone operating system to revive its struggling smartphone business." It believes Angry Birds Space's lack of support for Windows Phone will make it harder for Nokia to make its Windows Phones appealing to gamers.

Bloomberg even found an analyst to back it up.

"This is a worrying development for Windows Phone because it suggests that Rovio does not have much confidence in its future," said Nomura analyst Richard Windsor in a report. "As the standard version is already number one on the Windows Phone app store, it gives a strong indication that no one else will expect to be making money writing for this platform either."

[ NASA collaborated in the development of Angry Birds Space. Read Angry Birds Space Mirrors Real Rocket Science. ]

Wow. So, no Angry Birds Space for Windows Phone means other developers don't think they'll make money writing apps for Windows Phone? That's a big leap if you ask me.

Apps are definitely important to each of the smartphone platforms. Just this week, the Windows Phone Marketplace for Mobile surpassed 70,000 applications. While that still pales next to the hundreds of thousands in the iPhone App Store or Google Play Store, it's still a healthy market with plenty of good apps.

I understand the appeal of Angry Birds. It's a neat little game that pretty much anyone can play. However, I think anyone who chooses to adopt a smartphone platform based on the availability of a single application is perhaps not putting their priorities where they ought to be. I opined as much on Twitter Friday morning and was somewhat surprised by the response.

Here's a selection of the tweets sent my way:

If you don't have Angry Birds then you don't have dev support. They even made it 4 Windows & Mac. #NoBuenoForWP7

I chose mine based on the availability of the messages app.. Still bad? :(

I'm with him. How can that be a determining factor for buying a smartphone?

You mean there r other benchmarks! lol! I have 2 agree with u, but must say that I really do love #angrybirds :)

Yeah, but Angry Birds Space HD… that's another story.

agreed. But besides Android and iOS, (and if you want to fudge…BB and WP) what else is there?

You clearly have not tried Laser Bird.

According to the random sampling of people who noticed my tweet and happened to respond, some agree with my theory that a single application should not form the basis for a smartphone purchasing decision. However, plenty of people feel that Angry Birds is an exception.

What do you think? Would you buy a smartphone for a single application? And if so, would that application be a game such as Angry Birds Space?

See the future of business technology at Interop Las Vegas, May 6-10. It's the best place to learn how cloud computing, mobile, video, virtualization, and other key technologies work together to drive business. Register today with priority code CPQCNL07 to get a free Expo Pass or to save 25% on Flex and Conference passes..



Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

BYTE encourages readers to engage in spirited, healthy debate, including taking us to task. However, BYTE moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. BYTE further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.

Follow InformationWeek

By The Numbers

What Are Your Primary Concerns About Using Big Data Software?

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

What Do You Think?

What's your attitude about SQL analysis on top of Hadoop?
We want fast, standard SQL analysis capabilities on Hadoop ASAP
Hadoop is for unstructured data; SQL is for relational databases
We'll give SQL on Hadoop a try, but relational DBs will remain the mainstay
Given strong SQL support on Hadoop, we'd nix the data warehouse
We're not interested in Hadoop
No opinion



Related Content

From Our Sponsor

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Business leaders often need a visual snapshot of data to quickly grasp and use it. This paper identifies five challenges in presenting data and how visual analytics can resolve them. Solutions are suggested to overcome the challenges of: speed, data clarity, data quality, displaying meaningful results, and dealing with outliers.

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Today's competitive advantage requires a deeper understanding of your business, your market and your customers. As an IT executive, you can drive that knowledge transformation. In this white paper, learn how to make decisions as a strategic business leader and three steps to begin an analytics initiative within your enterprise.

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

High-performance data visualization turns sophisticated analyses into meaningful graphics, leading to faster and smarter decision making. In this white paper, learn how visual analytics can transform big data, with additional features such as real-time functionality, mobile compatibility, robust applications for technical groups and accessibility for nontechnical users.

Big Data: Lessons from the Leaders

Big Data: Lessons from the Leaders

Financial performance, competitive advantage, operational efficiency, strategic decision making - every business goal can extract value from big data, and the time for doubt or inaction has long passed. In this Economist Intelligence Unit report, in-depth interviews with data pioneers reveal the link between the effective use of big data and the bottom line among other results.

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Which came first, the data or the decision? This white paper makes the case for having a decision in mind, then tailoring big data's volume, variety and velocity to achieve business results such as overcoming customer dissatisfaction or creating well-informed strategies in real time.

Informationweek Reports

Research: The Big Data Management Challenge

Research: The Big Data Management Challenge

The challenge of big data is real, but most organizations don't differentiate 'big data' from traditional data, and nearly 90% of respondents to our survey use conventional databases as the primary means of handling data. We'll help you understand what constitutes big data (it's not just size) and the numerous management challenges it poses.