Big Data. Big Decisions
InformationWeek
Special Coverage Series

Commentary

David F. Carr

Seeking Top 10 Social Business Leaders

InformationWeek's The BrainYard seeks your help to identify CIOs and business leaders who are making the best use of social business strategies.

Enterprise Social Networks: Must-Have Features Guide
Enterprise Social Networks: Must-Have Features Guide
(click image for larger view and for slideshow)
I'm looking for the businesses and business leaders who are making the most productive use of social business strategies. Are you out there?

Of course, we've been looking for those examples all along for coverage in The BrainYard, but now we have an opportunity to do it in a more systematic way--with your help, I hope. In November, right as UBM's E2 Innovate conference kicks off, we'll publish a special report on the "10 Top Social Businesses & Their Leaders." In addition to picking the leading organizations, we will name a #1 CIO and #1 business leader associated with those success stories.

More Insights

Webcasts

More >>

White Papers

More >>

Reports

More >>

I want this feature to count for something, so it's important that we pick organizations and individuals that are worthy of this recognition. If you'd like to nominate your own organization or one you admire, you can do so through the nomination app on our Facebook page or the form below.

The call for nominations will continue through the end of September, but by early October we'll be finalizing our list. Because we plan to do some additional research beyond the nomination forms, those that come in early will tend to get closer consideration.

I expect to get plenty of submissions from the public relations representatives of vendors who would like to showcase their success stories. That's fine, but we're looking for more than success with a single product, or a single aspect of social business.

[Update/Clarification: I'm much more interested in seeing customer success stories from social software vendors, rather than vendors nominating themselves as social businesses.]

We've all heard the great claims about the transformational power of social collaboration, social marketing, social sales, social service, social analytics, social workflow, and social so-on. I've repeated those claims and talked with leaders who have achieved success with social business, but is it truly lasting and significant success? There are plenty of skeptics unconvinced that a whole "new way of working" has been discovered. As Dion Hinchcliffe noted in a recent column on organizing for social business, many organizations can point to an isolated social collaboration or social media marketing success story. Examples of broad, strategic application of social business are still much rarer.

Help me find the examples we can all learn from.

Note that although I'm promoting this as a sort of contest, winners will be chosen according to our editorial judgment, including follow-up interviews with the nominees and other research. The nomination form below is meant to help us structure the process, but you need not complete every blank on the form. For example, you may nominate a technology leader without also nominating a business leader associated with an organizational success story.

Nominees suggested through other channels, such as social media referrals and recommendations from BrainYard columnists, may also be considered (although we'll still want answers to the same questions).

Note: Be sure to provide your contact information so we can follow up for additional details. Deadline for nominations Sept. 28. Get yours in earlier for more thorough consideration.

Social media make the customer more powerful than ever. Here's how to listen and react. Also in the new, all-digital The Customer Really Comes First issue of The BrainYard: The right tools can help smooth over the rough edges in your social business architecture. (Free registration required.)



Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

BYTE encourages readers to engage in spirited, healthy debate, including taking us to task. However, BYTE moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. BYTE further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.

Follow InformationWeek

By The Numbers

What Are Your Primary Concerns About Using Big Data Software?

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

What Do You Think?

What's your attitude about SQL analysis on top of Hadoop?
We want fast, standard SQL analysis capabilities on Hadoop ASAP
Hadoop is for unstructured data; SQL is for relational databases
We'll give SQL on Hadoop a try, but relational DBs will remain the mainstay
Given strong SQL support on Hadoop, we'd nix the data warehouse
We're not interested in Hadoop
No opinion



Related Content

From Our Sponsor

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Business leaders often need a visual snapshot of data to quickly grasp and use it. This paper identifies five challenges in presenting data and how visual analytics can resolve them. Solutions are suggested to overcome the challenges of: speed, data clarity, data quality, displaying meaningful results, and dealing with outliers.

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Today's competitive advantage requires a deeper understanding of your business, your market and your customers. As an IT executive, you can drive that knowledge transformation. In this white paper, learn how to make decisions as a strategic business leader and three steps to begin an analytics initiative within your enterprise.

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

High-performance data visualization turns sophisticated analyses into meaningful graphics, leading to faster and smarter decision making. In this white paper, learn how visual analytics can transform big data, with additional features such as real-time functionality, mobile compatibility, robust applications for technical groups and accessibility for nontechnical users.

Big Data: Lessons from the Leaders

Big Data: Lessons from the Leaders

Financial performance, competitive advantage, operational efficiency, strategic decision making - every business goal can extract value from big data, and the time for doubt or inaction has long passed. In this Economist Intelligence Unit report, in-depth interviews with data pioneers reveal the link between the effective use of big data and the bottom line among other results.

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Which came first, the data or the decision? This white paper makes the case for having a decision in mind, then tailoring big data's volume, variety and velocity to achieve business results such as overcoming customer dissatisfaction or creating well-informed strategies in real time.

Informationweek Reports

Research: The Big Data Management Challenge

Research: The Big Data Management Challenge

The challenge of big data is real, but most organizations don't differentiate 'big data' from traditional data, and nearly 90% of respondents to our survey use conventional databases as the primary means of handling data. We'll help you understand what constitutes big data (it's not just size) and the numerous management challenges it poses.