HP Vertica Scales Up for E-Commerce Analysis
Acquired by HP in February, Vertica is a column-store database that delivers high data compression for efficient storage and fast querying in analytic applications. It's also low maintenance, able to get up and running quickly and maintain performance with less tuning than required by conventional relational databases. The database also supports massively parallel processing on commodity hardware, and HP introduced an HP Vertica appliance running on X86 hardware soon after the acquisition. MPP scalability has helped Vertical score high-end digital marketing and e-commerce customers such as AOL, Twitter, and Groupon, that are scaling into the petabytes.
Before its acquisition by HP, Vertica introduced innovation options including in-memory and flash-memory analysis for faster querying. It was among the first to add Hadoop connectivity to support customers managing non-relational data in that environment, and it was also among the first to venture into cloud-based deployment options. Vertica now supports HP's Cloud Service Automation solution.