Big Data. Big Decisions
InformationWeek
Special Coverage Series

Commentary

Jonathan Feldman

Jonathan Feldman

Contributing Editor

All I Want For Christmas Is Less Email

When it comes to managing the email onslaught, we have met the enemy, and he is us. Needed now: Willpower.

Windows: Goofs And Gaffes
Windows: Goofs And Gaffes
(click image for larger view and for slideshow)
If you told your colleagues that, as a holiday gift, you could guarantee them 30% less email, would they welcome the extra time back in their professional and personal lives? Of course they would. But the solution comes with the same requirement for avoiding that 15-pound holiday weight gain: willpower.

Spam is no longer the enemy; we've all but licked that one. When it comes to managing the email onslaught, we have met the enemy, and he is us.

More Insights

Webcasts

More >>

White Papers

More >>

Reports

More >>

Let's consider the simple example of communications around the potluck holiday party for an office staff of 20, where someone coordinates who is bringing what. In the old days, the party organizer would post a signup sheet in a break area. Today, the organizer shoots out an email to all 20 people, and then everyone replies to all. The one communication in the break room has now turned into 20-plus communications.

Even if folks are disciplined enough to not reply to all, there still will be, "Awesome, thanks for doing that!" types of emails, or "Please, Wanda, bring your wonderful fruit salad!" Some of these emails, inevitably, will be directed to the whole list. This case on a larger scale creates a funnel effect. The more indirect reports you have, especially in today's open, collaborative workplaces where there isn't as much chain of command as there used to be, the more "friendly fire" email you'll get. Our most highly compensated employees are those whose time we waste the most.

[ Read How To Keep Email From Driving You Crazy . ]

IT professionals, once serial under-communicators, might be overcompensating. Does everyone in the organization really need to know about the change that's going to affect only one floor or one system? And miming Twitter's "your Tweet was retweeted!" email notification, some enterprise apps now let you know, in email, about something that might or might not require your attention. If you have a social platform such as Jive, prepare for your email volume to double as every frivolous comment on the platform gets spoon fed to you in email alerts.

You can't blame the enterprise app people. IT tries to get people to regularly check their invoice approvals. They don't, but they do check email. So, hello email!

There's also a sense among end users that if they poke a document or a status update into a non-email system -- whether it's a project management system or a contract management system -- it's not good enough. They want everyone to know what their edits to the contract were. So they push them to email.

Global CIO
Global CIOs: A Site Just For You
Visit InformationWeek's Global CIO -- our online community and information resource for CIOs operating in the global economy.

Three main things are going on here. One, people are generating ever-more noise emails. Two, even the apps that we thought loved us are generating time-wasting emails. Three, we don't have the intestinal fortitude or executive mandate to wean ourselves off email.

The solutions all boil down to willpower.

First, and perhaps hardest, we must stop writing so many darned emails and stop ccing people who don't need to be copied. For many things, a two-minute phone conversation or personal chat will save five or more email exchanges. I'm not saying don't write emails or don't cc people, but as the yoga people would say, at least be mindful and purposeful about it.

Second, we must help fellow employees find comfort in using all of those other tools that we've provided. For instance, people need to know that project conversations should be had in the project management system, not in email. This reconditioning requires both training and an executive mandate.

Third, we must take the time to learn and use the management tools built into our email clients. For example, I have a rule in my email software that redirects any "notification" type of email to a separate folder. I also have rules that separate my email into classifications of "those who report to me," "those who I report to," and everyone else. IT organizations should consider reaching out to executives and their assistants with pointers or training.

Willpower doesn't yield returns in the short run. When we avoid eating just one more Christmas cookie, and then another one, the pounds don't evaporate. But the choices we make on a continual and disciplined basis have big aggregate consequences in the long run.



Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

BYTE encourages readers to engage in spirited, healthy debate, including taking us to task. However, BYTE moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. BYTE further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.

Follow InformationWeek

By The Numbers

What Are Your Primary Concerns About Using Big Data Software?

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

What Do You Think?

What's your attitude about SQL analysis on top of Hadoop?
We want fast, standard SQL analysis capabilities on Hadoop ASAP
Hadoop is for unstructured data; SQL is for relational databases
We'll give SQL on Hadoop a try, but relational DBs will remain the mainstay
Given strong SQL support on Hadoop, we'd nix the data warehouse
We're not interested in Hadoop
No opinion



Related Content

From Our Sponsor

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Business leaders often need a visual snapshot of data to quickly grasp and use it. This paper identifies five challenges in presenting data and how visual analytics can resolve them. Solutions are suggested to overcome the challenges of: speed, data clarity, data quality, displaying meaningful results, and dealing with outliers.

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Today's competitive advantage requires a deeper understanding of your business, your market and your customers. As an IT executive, you can drive that knowledge transformation. In this white paper, learn how to make decisions as a strategic business leader and three steps to begin an analytics initiative within your enterprise.

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

High-performance data visualization turns sophisticated analyses into meaningful graphics, leading to faster and smarter decision making. In this white paper, learn how visual analytics can transform big data, with additional features such as real-time functionality, mobile compatibility, robust applications for technical groups and accessibility for nontechnical users.

Big Data: Lessons from the Leaders

Big Data: Lessons from the Leaders

Financial performance, competitive advantage, operational efficiency, strategic decision making - every business goal can extract value from big data, and the time for doubt or inaction has long passed. In this Economist Intelligence Unit report, in-depth interviews with data pioneers reveal the link between the effective use of big data and the bottom line among other results.

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Which came first, the data or the decision? This white paper makes the case for having a decision in mind, then tailoring big data's volume, variety and velocity to achieve business results such as overcoming customer dissatisfaction or creating well-informed strategies in real time.

Informationweek Reports

Research: The Big Data Management Challenge

Research: The Big Data Management Challenge

The challenge of big data is real, but most organizations don't differentiate 'big data' from traditional data, and nearly 90% of respondents to our survey use conventional databases as the primary means of handling data. We'll help you understand what constitutes big data (it's not just size) and the numerous management challenges it poses.