Big Data. Big Decisions
InformationWeek
Special Coverage Series


Australian Police Steer Drivers Away From Apple Maps

Error in iOS mapping app strands drivers in the middle of a desert, 45 miles from their intended destination. Australian police are not amused.

Apple iTunes 11: Visual Tour
Apple iTunes 11: Visual Tour
(click image for larger view and for slideshow)
The Australian desert is no joke. With temperatures that reach a searing 115 degrees Fahrenheit, it's not a place anyone needs to get stranded with no food or water. That's why the police in Mildura, Australia, are telling motorists to steer clear of Apple Maps.

Mildura police officers have responded to motorists in need of help after becoming lost and stranded thanks to the directions supplied by Apple Maps, reported the BBC. Some people the police assisted had been stranded without food and water for more than 24 hours.

More Insights

Webcasts

More >>

White Papers

More >>

Reports

More >>

The authorities then ran their own trials of the software and found it lacking.

"Tests on the mapping system by police confirm the mapping systems lists Mildura in the middle of the Murray Sunset National Park, approximately [45 miles] away from the actual location of Mildura," said senior sergeant Sharon Darcy. "Police are extremely concerned as there is no water supply within the park and temperatures can reach as high as [115 degrees F], making this a potentially life-threatening issue."

[ Google is prepping a new maps app for iOS. Learn Why Apple Can't Deny Google Maps On iPhone. ]

The police are strongly suggesting that travelers find an alternative to Apple Maps until Apple fixes its software. (Of course, it wouldn't hurt if travelers heading into the desert also brought along a couple gallons of water.)

Apple Maps debuted in September with iOS 6 and has been roundly criticized since for its inaccuracies and other problems. The debacle forced Apple to make a public apology. "We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," said CEO Tim Cook earlier this year. The employees chiefly responsible for both Apple Maps and the iOS platform have since left Apple.

Apple wanted to supply its iPhone users with voice-guided, turn-by-turn navigation. Google Maps, which was a part of iOS until September, did not provide that feature. Apple and Google were unable to come to an agreement about the feature, so Apple dropped Google Maps in favor of its own software.

The company has since admitted that this was a mistake. It is working hard to fix the software.



Related Reading




Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

BYTE encourages readers to engage in spirited, healthy debate, including taking us to task. However, BYTE moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. BYTE further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.

Follow InformationWeek

By The Numbers

What Are Your Primary Concerns About Using Big Data Software?

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

What Do You Think?

What's your attitude about SQL analysis on top of Hadoop?
We want fast, standard SQL analysis capabilities on Hadoop ASAP
Hadoop is for unstructured data; SQL is for relational databases
We'll give SQL on Hadoop a try, but relational DBs will remain the mainstay
Given strong SQL support on Hadoop, we'd nix the data warehouse
We're not interested in Hadoop
No opinion



Related Content

From Our Sponsor

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Five Big Data Challenges and How to Overcome Them with Visual Analytics

Business leaders often need a visual snapshot of data to quickly grasp and use it. This paper identifies five challenges in presenting data and how visual analytics can resolve them. Solutions are suggested to overcome the challenges of: speed, data clarity, data quality, displaying meaningful results, and dealing with outliers.

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Game-Changing Analytics: How IT Executives Can Use Analytics to Create Innovation and Business Success

Today's competitive advantage requires a deeper understanding of your business, your market and your customers. As an IT executive, you can drive that knowledge transformation. In this white paper, learn how to make decisions as a strategic business leader and three steps to begin an analytics initiative within your enterprise.

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

Data Visualization Techniques: From Basics to Big Data with SAS Visual Analytics

High-performance data visualization turns sophisticated analyses into meaningful graphics, leading to faster and smarter decision making. In this white paper, learn how visual analytics can transform big data, with additional features such as real-time functionality, mobile compatibility, robust applications for technical groups and accessibility for nontechnical users.

Big Data: Lessons from the Leaders

Big Data: Lessons from the Leaders

Financial performance, competitive advantage, operational efficiency, strategic decision making - every business goal can extract value from big data, and the time for doubt or inaction has long passed. In this Economist Intelligence Unit report, in-depth interviews with data pioneers reveal the link between the effective use of big data and the bottom line among other results.

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Decision-Driven Data Management: A Strategy for Better Decisions with Better Data

Which came first, the data or the decision? This white paper makes the case for having a decision in mind, then tailoring big data's volume, variety and velocity to achieve business results such as overcoming customer dissatisfaction or creating well-informed strategies in real time.

Informationweek Reports

Research: The Big Data Management Challenge

Research: The Big Data Management Challenge

The challenge of big data is real, but most organizations don't differentiate 'big data' from traditional data, and nearly 90% of respondents to our survey use conventional databases as the primary means of handling data. We'll help you understand what constitutes big data (it's not just size) and the numerous management challenges it poses.