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10 Pinterest Pointers For Businesses

Debra Donston-Miller September 06, 2012 11:40 AM Pinterest is gaining interest and users. We recommend 10 tips for making effective and purposeful use of the platform.

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Determine Purpose For Pinterest Presence

It's as easy to create a Pinterest account for your business as it is with every other social network. But, as with any other social network, you need to determine before you do any posting or profile building what your goals are and who your audience is. Next, decide what that audience likely wants, how you will provide it, and how that will help you meet your business goals. If you're a Yammer customer or potential customer, for example, you will likely appreciate tutorials, testimonials, tips and tricks, and training resources--all of which Yammer provides on its Pinterest site.

RECOMMENDED READING:

Pinterest: Why Your Company Should Take An Interest

Zappos Tries To Cash In On Pinterest

Pinterest's Success By The Numbers

Pinterest: Invitation No Longer Required

5 Facebook Rivals Hot On Its Heels

5 Social Networks To Achieve 10 Business Tasks

Which Social Network Makes The Most Business Sense?

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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