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10 Pinterest Pointers For Businesses

Debra Donston-Miller September 06, 2012 11:40 AM Pinterest is gaining interest and users. We recommend 10 tips for making effective and purposeful use of the platform.

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Think Visual

Pinterest is above all a visual platform. Think of it like you would any physical bulletin board. What will stand out more? A vivid image or a block of text so small you can't read it unless you are right on top of it? Now, this is easy for a company that makes clothes or food or home goods. It's a lot harder for, say, a utility company. This screen focuses on visual aspects by highlighting products in the context of power. Companies thinking of dipping their toes into Pinterest waters should figure out what parts of their business--or extensions of their business--are the most visual and thus most effective on Pinterest.

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Which Social Network Makes The Most Business Sense?

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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