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10 Pinterest Pointers For Businesses

Debra Donston-Miller September 06, 2012 11:40 AM Pinterest is gaining interest and users. We recommend 10 tips for making effective and purposeful use of the platform.

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Tell Your Story

Many organizations have "About Us" or even "Company History" pages, but they are typically buried--and probably rightly so. That's not to say that many companies' histories are uninteresting. Quite the opposite is often true, but a traditional website just isn't the place to put that info front and center. Pinterest, meanwhile, is a natural story-telling medium. The Lilly Pulitzer brand, for example, took off when a certain First Lady wore the clothing in a Life magazine photo, and the company recounts that legacy and more on a board focused on its history. A company's longevity is often an evaluation point when potential customers are considering its wares, and Pinterest can be a great platform on which to trumpet it.

RECOMMENDED READING:

Pinterest: Why Your Company Should Take An Interest

Zappos Tries To Cash In On Pinterest

Pinterest's Success By The Numbers

Pinterest: Invitation No Longer Required

5 Facebook Rivals Hot On Its Heels

5 Social Networks To Achieve 10 Business Tasks

Which Social Network Makes The Most Business Sense?

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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