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10 Pinterest Pointers For Businesses

Debra Donston-Miller September 06, 2012 11:40 AM Pinterest is gaining interest and users. We recommend 10 tips for making effective and purposeful use of the platform.

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Add Pinterest Buttons

An organization can embed the Pin It button on its website, making it easier for users to pin the organization's content to their own Pinterest boards (and, hopefully, for other users to then repin the content). The inclusion of the Pin It button--as well as the Follow Me On Pinterest button, not to mention buttons for Facebook, Twitter, etc.--also signals to users that your organization is a proponent of social and eager for its customers to hear and be heard. Users can also add a Pin It button to their browser toolbars.

RECOMMENDED READING:

Pinterest: Why Your Company Should Take An Interest

Zappos Tries To Cash In On Pinterest

Pinterest's Success By The Numbers

Pinterest: Invitation No Longer Required

5 Facebook Rivals Hot On Its Heels

5 Social Networks To Achieve 10 Business Tasks

Which Social Network Makes The Most Business Sense?

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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