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5 Social Networks To Achieve 10 Business Tasks

Debra Donston-Miller June 20, 2012 08:42 AM We examine several popular social networks to determine which is best for each of 10 business tasks, from engaging customers to hiring new employees.

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5 Social Networks To Achieve 10 Business Tasks

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Talk Directly To Customers

Facebook makes it easy to respond to customers, with all comments pertaining to a specific post collected in one place. For example, QVC struck a chord with customers when it posed a question about whether toilet paper should be hung "over" or "under". The post included a link to a toilet paper roll stand that the company sells. At press time, the post had been liked more than 2,000 times, shared more than 200 times, and commented upon more than 3,000 times.

Recommended Reading:

5 Ways Social Changes The Way We Work

How To Design A Social Business

5 Social Media Metrics That Matter Now

Pinterest: Why Your Company Should Take An Interest

Facebook Revamps Pages For Business

The Next Big Social Network In You

5 Enterprise Social Traps To Avoid in 2012

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By The Numbers

Base: 417 respondents at organizations using or planning to deploy data analytics, BI or statistical analysis software
Data: InformationWeek 2013 Analytics, Business Intelligence and Information Management Survey of 541 business technology professionals, October 2012

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