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Big Data's Surprising Uses: From Lady Gaga To CIA

Ellis Booker December 17, 2012 09:06 AM As big data analytics rapidly become mainstream, the technology shows promise in many unexpected places. Check out who's tapping into big data.

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Lady Gaga

Troy Carter, Lady Gaga's business manager, is a big data devotee, reports The South China Morning Post. Carter created Littlemonsters.com, a Gaga-centric social network, by mining the singer's 31 million plus fans on Twitter and 51 million plus on Facebook. The reported goal is to woo as many of Gaga's "little monsters" as possible to this site, effectively bypassing the general-purpose social media networks and keeping 100% of future revenues.

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