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Big Data's Surprising Uses: From Lady Gaga To CIA

Ellis Booker December 17, 2012 09:06 AM As big data analytics rapidly become mainstream, the technology shows promise in many unexpected places. Check out who's tapping into big data.

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Big Data's Surprising Uses: From Lady Gaga To CIA

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Gamification

Gamers may be the most engaged of all computer users, and their behaviors could be the key to other forms of consumer interaction. At least that's the hope of Badgeville, a startup that sells gamification technology for measuring and influencing user behavior. "Our company is recording very deep behavioral data on millions of players per month, and we're capturing billions of behaviors and actions on monthly basis," CEO Kris Duggan told InformationWeek earlier this year.

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