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Big Data's Surprising Uses: From Lady Gaga To CIA

Ellis Booker December 17, 2012 09:06 AM As big data analytics rapidly become mainstream, the technology shows promise in many unexpected places. Check out who's tapping into big data.

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Big Data's Surprising Uses: From Lady Gaga To CIA

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Insurance

Researchers worldwide are using big data techniques to investigate climate change. Less discussed is how the insurance industry is using the same advanced modeling techniques to prepare for the planet's changing weather. Take The Climate Corporation, which has created "fully automated weather insurance products" using big data analytics.

Image credit: porbital / FreeDigitalPhotos.net

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